Jude Legislation is used to individuals falling in love with him, after taking part in heartthrobs in motion pictures like The Vacation and Alfie. Nevertheless it seems even meet-cutes and magical moments can get slightly outdated.
Uber Eats’ new marketing campaign subverts the British actor’s romantic comedy legacy. Within the advert, Legislation is caught in a romcom world the place everybody, from the bookshop proprietor to individuals on the road, is able to confess their devotion to him.
“I can’t do that. No extra romances, no extra fortunately ever afters,” Legislation says after one aborted meet-cute. “It’s exhausting.”
In any case this swooning, what Legislation actually wants is a few downtime, which he lastly finds after ordering rooster wings on Uber Eats.
That is the most recent chapter in Uber Eats’ “When You’ve Achieved Sufficient” platform within the U.Ok. It is going to run throughout TV, out-of-home, digital, and social media.
Credit
Model: Uber Eats
Shoppers: Aldrick Degla, advertising and marketing supervisor; Will Hooker, advertising and marketing lead; Ann Brandford, advertising and marketing director
Director: David Shane
Manufacturing firm: O Constructive
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