Elsa Hosk is the star of Elisa Johnson‘s 2025 vacation edit marketing campaign, that includes a curation of recent and signature kinds for the forthcoming season.
Curated and designed by Johnson, the 2025 vacation assortment options 9 frames that interpret female eyewear and up to date craftsmanship, in response to the model. Full with sun shades and clear, everyday-wear items, the gathering goals to include sinuous strains with practicality.
Elsa Hosk for Elisa Johnson
Courtesy of Elisa Johnson
The gathering ranges in value from $135 to $150. Although the gathering spotlights a number of signature designs from Elisa Johnson, new eyewear additionally options all through.
Johnson’s eponymous label’s 2025 vacation edit introduces Rae, a modern new angular silhouette. Together with the Rae design, Johnson crafted Val, the label’s best-selling model, now in a brand new gloss-black design with an olive lens colorway.
Elsa Hosk for Elisa Johnson
Courtesy of Elisa Johnson
Amongst returning kinds, Elisa Johnson’s Jane eyewear lens seems within the 2025 vacation edit, within the purple haze model, which was revived solely for the vacation launch. Although the gathering caters to vacation styling, every body from Elisa Johnson’s 2025 seasonal curation displays the model’s signature steadiness of construction, ease and individuality.
“Elsa embodies the boldness we design for,” Elisa Johnson, founder and inventive director of her eponymous label, informed WWD in an unique assertion. “This edit celebrates self-expression and the ability of simplicity.”
Elsa Hosk for Elisa Johnson
Courtesy of Elisa Johnson
Launched in Might 2021, Elisa Johnson’s eyewear model has grown in reputation and precision design over the course of the previous couple of years. A graduate of the Style Institute of Know-how and daughter of NBA legend Magic Johnson, the designer made variety and inclusion a cornerstone of her model, together with high quality design and affordability.

