Avid Content material Core is an industry-first unified content material information platform for information and leisure that Avid debuts at IBC2025, in Amsterdam, September 12–15.
Avid Content material Core, Avid’s latest answer, is a data-driven content material platform, which empowers postproduction groups to realign to allow them to produce and publish content material extra effectively. The answer, which the corporate debuts at IBC2025, is the {industry}’s first true cloud-native manufacturing platform that unifies asset id, ingest, storage, metadata, orchestration, and rights data right into a single clever layer.
With Avid Content material Core, the corporate is seizing the second to reshape the {industry}, offering a futureproof basis that harnesses AI and agentic workflows to rework content material from static information into clever, related, actionable information. The platform manages media property and processes as interconnected information quite than remoted information, turning siloed inventive instruments and media libraries into an interoperable ecosystem. From newsrooms and streaming platforms to broadcasters and submit amenities, Avid Content material Core accelerates inventive output whereas delivering the scalable infrastructure and information intelligence media firms have to streamline operations, improve content material worth, and adapt to quickly evolving viewers calls for.
“Avid is main the best way with a data-powered method to content material creation that can reshape the media and leisure panorama,” mentioned Wellford Dillard, CEO of Avid. “Avid Content material Core provides studios, media networks, and information groups the flexibility to rework the best way they work, releasing creativity and boosting effectivity whereas maximizing the return on each asset. It’s a elementary innovation that permits creators of every type to work sooner and smarter – with imaginative and prescient, ardour and precision.”
Richard Berger, CEO at MovieLabs, famous: “Avid Content material Core represents a major step towards realizing the MovieLabs’ 2030 Imaginative and prescient, the place property are created within the cloud, recognized with distinctive IDs, enriched by metadata and shared securely by way of approved entry throughout interoperable techniques. With this transfer, Avid is demonstrating the significance of interoperability utilizing the MovieLabs Ontology for Media Creation for information interchange, supporting productions that span throughout a number of clouds, and constructing the inspiration for actually related, subsequent technology media creation.”
Not like media asset administration (MAM) techniques, Avid Content material Core is a content material information platform that delivers a single supply of reality, connecting groups and techniques throughout editorial, operational, and enterprise domains to assist collaborative content material manufacturing, distribution and monetization. Each asset ingested into the platform receives a novel fingerprint, enabling groups working throughout the Avid ecosystem to authenticate provenance, observe utilization, and measure ROI. Superior AI-driven search and suggestions dramatically scale back time to seek out and use content material, whereas embedded overview, approval, and browser-based enhancing streamline workflows throughout distributed groups.
Avid Content material Core is designed as an open, extensible platform. With steady deployment and API-enabled integration throughout different Avid options and third-party instruments, it permits organizations of any measurement to evolve their media operations at their very own tempo – whether or not supporting newsrooms, multi-site broadcasters, or postproduction amenities.
Guests to IBC2025 can see demonstrations on how Avid Content material Core equips them with the agility and intelligence wanted to navigate the altering media panorama on the Avid sales space (7.B59). To arrange a gathering or demo go to avid.com/ibc.
