On this week’s ballot, we’re very curious to listen to your opinion: what makes a digital camera a “Cinema Digital camera”? We’ve seen some producers use the time period slightly loosely, principally for advertising and marketing functions. Controversial? Completely.
Our Nikon ZR assessment wasn’t everybody’s cup of tea, principally as a result of I brazenly questioned whether or not this digital camera really deserves the label “Cinema Digital camera,” echoing Nikon’s personal advertising and marketing. Make no mistake: Nikon just isn’t the one firm utilizing phrases “Cinema” or “Cinematic” of their publications. Sony, for instance, even has a complete line of compact FX cameras referred to as the “Cinema-Line”.
What made me uncomfortable on this case was how extensively Nikon’s advertising and marketing group used the time period “Cinema” (or “Cinematic”), greater than I’ve seen with competing producers.
As one reader wrote to me: “Johnnie, why do you care about how Nikon describes their digital camera? Use and luxuriate in it if you happen to can”. Whereas these are smart phrases, I do care when advertising and marketing departments go overboard. That’s why, for the sake of open dialog, I’m genuinely curious to seek out out what you guys assume makes a digital camera a “Cinema Digital camera”.
Since there are such a lot of options that may outline a Cinema Digital camera, we’re permitting a number of solutions right here (5 to be precise) so we will get a wider image and higher understanding of this subject.
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And as at all times, we’re very grateful in your participation on this ballot! We hope that the solutions right here will assist to outline what a Cinema Digital camera really is.
