Chopard has come to New York, including a bit of additional shine to New York Trend Week, to rejoice its first excessive jewellery assortment from the Ice Dice assortment.
“New York is filled with contrasts — structured however vigorous, basic but all the time evolving. It’s a excellent match for our Ice Dice assortment,” Caroline Scheufele, copresident and creative director of Chopard, stated. “Launching throughout style week lets us be a part of the heartbeat of world model. Town’s vitality, skyline and structure are all mirrored within the design of Ice Dice. It’s the supreme place to disclose a group that’s daring, fashionable and stuffed with character.”
The Swiss heritage jewellery and timepiece marker is internet hosting pals of the model — together with Ashley Graham, Emily Ratajkowski, Pom Klementieff and Jodie Turner-Smith — at Centurion New York on Sunday evening with a cocktail get together excessive within the Manhattan sky to mark the particular assortment.
Made up of eight items, the excessive jewellery capsule’s designs are crafted from 18-karat moral gold, aligning with Chopard’s Journey to Sustainable Luxurious initiative unveiled in 2018.
“It is very important add that each one gold we use at Chopard is one hundred pc moral, and we grasp all jewellery making expertise in-house, ranging from the creation of gold alloys in Chopard’s gold foundry in Switzerland,” she stated.
Chopard’s excessive jewellery bracelet from the Ice Dice assortment.
Courtesy of Chopard
Scheufele sees increasing the Ice Dice vary as “an attractive evolution. It’s a option to communicate to a youthful technology that loves style and individuality, whereas staying true to what defines Chopard — our craftsmanship, our creativity, and our dedication to doing issues responsibly. It’s about shifting ahead with out dropping sight of who we’re.”
The Geneva-based model teased the excessive jewellery assortment final 12 months and “determined to counterpoint it by pushing inventive boundaries and provide extra unique items which are architectural, edgy, wearable and inclusive, with out compromising on excellence,” she stated.
In a nod to a metropolis skyline, the bracelets and multifunctional brooch use cubes of various peak. Sprucing and setting diamonds on uneven surfaces is a uncommon ability and Chopard does all of it in-house.
Each bit is “a technical marvel. The geometric cubes, individually formed and set, require extraordinary precision and mastery,” the creative director stated. “Our artisans in Geneva have developed strategies that permit golden cubes to type a versatile mesh that strikes with the physique whereas sustaining its sculptural integrity. It’s a stunning fusion of engineering and artistry — the place each side is designed to mirror gentle in a spectacular means. These items aren’t solely visually hanging but additionally extremely advanced to supply, showcasing the complete extent of our savoir-faire.”
On the middle of the assortment is a one-of-a-kind “spectacular” modular necklace, composed of 9 articulated rows of cubes in moral rose and white gold.
“It’s a daring assertion of versatility and design ingenuity. Every row could be eliminated in units of three, permitting the wearer to adapt the silhouette to swimsuit the second — whether or not for a dramatic entrance or a extra understated magnificence,” she stated.
Chopard’s excessive jewellery necklace, a part of the Ice Dice assortment.
Courtesy of Chopard
What makes the necklace so particular, she defined, is the interaction of dice sizes and finishes. “Some are mirror-polished, others paved with brilliant-cut diamonds, organized in alternating rhythms to evoke motion and light-weight. Reaching this stage of fluidity and precision with such geometric parts is a real feat of expertise.”
Since 2024, Bella Hadid has embodied the Ice Dice spirit because the face of the Sculpted by Mild marketing campaign, shot by Charlotte Wales. Within the newest chapter, she brings the brand new excessive jewellery creations to life towards a dreamy cityscape.
“She is daring, elegant, and effortlessly fashionable,” she stated of Hadid. “However her function with Chopard goes far past this marketing campaign. As our world ambassador, she represents all the things we stand for, from excessive jewellery to our iconic watches. Her values — power, kindness, and authenticity — communicate to who we’re as a maison.”
Scheufele stated Hadid connects “naturally with youthful generations. She isn’t just a method icon — she is wise, engaged, and really genuine. She brings a contemporary, fashionable vitality to how we inform our story, displaying how our creations could be each timeless and private.“
Coming to New York marks the significance of the united statesmarket for the worldwide model. “The U.S. stays essential to us, and now we have constructed lasting relationships with a discerning and dynamic viewers. It’s a market that continues to encourage us and problem us to innovate, and we’re proud to be a part of its vibrant luxurious panorama,” Scheufele stated.
She added, “Chopard has all the time been a world maison. From the very starting, my mother and father made the acutely aware resolution to not focus our efforts on a single market, which has allowed us to develop with steadiness and independence. This world imaginative and prescient has formed our id and ensured that we stay related to a large and various clientele throughout continents.”
