Italian jewellery producers want to make their mark in New York.
Working example: The Edit, a commerce present created in a partnership between the Italian Commerce Company and The Futurist, noticed its inaugural iteration bow Oct. 29 and 30 in New York. The present featured 25 manufacturers, chosen by Paola De Luca, showcasing their wares along with panels and programming.
“The U.S. stays a strategic vacation spot for Italian jewellery, the place heritage and innovation meet a market that deeply values craftsmanship and storytelling,” the 2 organizations stated collectively. “American retailers proceed to look to Italy for creations that stability timeless magnificence with new supplies, sustainable practices and modern design — an evolution completely captured by The Edit.”
Within the occasion’s first presentation from De Luca, there was an emphasis on supplies, from the continued reputation of titanium and carbon fibers to ceramics and carbon alloys.
That dovetailed properly with the choices, together with Giovanni Ferraris’s Titanium assortment. “Pearls are additionally promoting very well in America,” stated Massimo Zerbini, president of that model’s distributor Sobe Luxurious. “The Divina and Allegra collections, like this bracelet you wrap round, are the bestsellers within the U.S. and likewise Saudi Arabia.”
For Peruffo, one other certainly one of Zerbini’s purchasers, there’s nonetheless urge for food regardless of hovering gold costs. “We needed to contact the worth in June, however we gained’t should once more till subsequent 12 months,” he stated of that model. “However we’ve got markets the place the model is understood and the better items are promoting. We’re speaking about $70,000 at retail. It’s not that we promote these every single day, however after Couture [the trade show], we haven’t stopped promoting. Even with tariffs and what’s occurring all over the world, ladies nonetheless love jewellery.”
It’s an identical story for Miseno, which is pushing its Arco assortment in tandem with the model’s tenth anniversary. Antonio Cardamuro, president and founder, stated the model’s mainstays — yellow gold, mosaics of varied colours in a single piece — have been performing properly at retail.
“What’s promoting for me are essentially the most distinctive items. That’s what we deal with, principally designing issues which might be limited-edition. That’s what’s working for us,” Cardamuro stated. “The importance of the U.S. market is that it’s the healthiest, for my part. It was the primary market we launched the model in and what we deal with 90 % of the time.”
In coming weeks and months, he anticipates the Acqua assortment to carry out properly. “It’s extra gold with neutrals, and we’ll do much more colours within the spring,” he stated. “Hopefully, then, you will notice us in additional U.S. doorways.”
