Pinterest has shared some new perception into rising search traits, which may assist to information Pin advertising and marketing approaches heading into summer time within the southern hemisphere.
Pinterest has already supplied a spread of insights into rising traits and matters of curiosity to your planning, however this new information seems to be extra particularly at summer-themed exercise, and what persons are in search of as we head into the hotter months.
Pinterest has highlighted 4 areas of curiosity:
First off, now we have meals traits, and as you possibly can see, cocktails and picnic traits are choosing up within the app.
Subsequent, Pinterest highlights vogue and wonder searches, with “vacation make-up seems to be” getting consideration:
Then there’s residence dwelling traits, the place persons are in search of out of doors engagement choices:
And eventually, Pinterest presents rising journey traits, together with the Australian Open:
As famous, Pinterest has already highlighted a spread of comparable traits in its bigger Summer time traits report, however this up to date itemizing may offer you extra steerage to your technique, primarily based on the most recent rising shifts.
I imply, most of those are pretty apparent, primarily based on generic summer time traits, however there could also be related notes of curiosity to your planning, which may assist to reshape or realign your artistic property.
And it might be value contemplating. As per Pinterest:
“By matching your marketing campaign to the present season, you possibly can drive higher outcomes. Living proof: Pinterest campaigns with summer-specific themes outperformed different kinds of campaigns in summer time 2024.”
So there may be clear profit to higher aligning your promotions with the most recent traits, which may make these insights extra helpful, and actionable in your advertising and marketing method.
Both means, some extra meals for thought to your Pin advertising and marketing efforts.
