Stagwell is addressing backlash after a leaked analysis deck revealed the holding firm carried out notion testing on behalf of Israel’s Ministry of International Affairs.
A Stagwell spokesperson instructed ADWEEK that the work was carried out by “a small staff” and emphasised that its companies function “throughout the political and concern spectrum.” They didn’t affirm whether or not Stagwell will proceed its work with the Israeli authorities.
The analysis, first printed on Friday by investigative outlet Drop Website, included suggestions for messaging aimed to rehabilitate Israel’s world picture amid the struggle in Gaza. In accordance with the paperwork, the analysis examined viewers responses to messaging round terrorism, emotional storytelling, and identity-based appeals for greater than 13,000 individuals in 13 nations.
