Right this moment, Nielsen and Warner Bros. Discovery (WBD) introduced a brand new multi-year measurement deal, overlaying measurement for all of WBD platforms. This new deal expands the partnership between the 2 corporations because the media conglomerate beneficial properties key large information and superior viewers capabilities.
WBD will proceed to make use of Nielsen’s large information + panel providing as forex for its advert gross sales transactions, together with its upfronts and past. It should additionally tackle new companies in 2026, tapping into the measurement firm’s superior viewers capabilities.
“From streaming to linear and stay to on demand, we give Warner Bros. Discovery the information they should develop their enterprise,” Nielsen CEO Karthik Rao mentioned in an announcement. “We’re thrilled to increase our partnership in order that we will ship correct information for Warner Bros. Discovery and our mutual promoting purchasers.”
WBD’s advert gross sales leaders beforehand instructed ADWEEK that the firm is measurement-agnostic, assembly purchasers on no matter forex they wish to transact in.
In an announcement, David Porter, head of advert gross sales information, insights, and analysis at Warner Bros. Discovery, famous the corporate’s precedence is offering purchasers with dependable instruments and insights to maximise their marketing campaign effectiveness.
“Because the business continues to speed up forex innovation and optionality throughout {the marketplace}, Nielsen’s sturdy measurement capabilities will ship our companions smarter information and options to raised seize efficiency and viewership throughout all screens, additional optimizing the impression of their advert spend and stock,” Porter mentioned.
Nielsen’s large information + panel nationwide TV measurement combines the agency’s panel measurement with information from cable, satellite tv for pc set-top bins, and good TVs throughout 45 million households and 75 million units. Earlier this yr, the Media Score Council (MRC) introduced that it was accrediting Nielsen’s providing for nationwide TV measurement, marking the primary time the group had accredited a hybrid panel/big-data product that’s inclusive of person-level estimates.
Though Nielsen’s panel + large information product skilled consistency points in its first yr as Nielsen’s formally endorsed forex, a number of patrons beforehand instructed ADWEEK, the corporate stays the market chief in forex and measurement.
