Ahrefs has acquired Detailed.com and the Detailed website positioning Extension, bringing a extensively used on-page auditing device and its viewers below the Ahrefs umbrella.
As a part of the deal, Detailed founder Glen Allsopp is becoming a member of Ahrefs full-time to work on advertising technique, analysis, and product.
What’s Included
The acquisition covers the Detailed web site and its browser extension, together with a number of smaller domains and extensions.
Launched in 2020, Detailed.com is understood for long-form, data-driven website positioning analysis and practitioner ideas (together with its evaluation of how a small variety of corporations function massive networks of rating websites). Over the previous 12 months, Detailed.com recorded 970,000 distinctive guests.
The Detailed website positioning Extension reviews over 450,000 weekly customers on Chrome and roughly 7,000 on Firefox.
The extension hurries up page-level checks website positioning professionals carry out throughout audits and aggressive opinions by surfacing title and meta tags, heading construction, robots directives, and schema markup in a single panel.
It additionally presents choices for highlighting nofollow hyperlinks, inspecting hreflang, viewing standing codes, extracting Individuals Additionally Ask outcomes, switching the person agent to Googlebot, and leaping the present URL into widespread analysis instruments for deeper evaluation.
What Modifications For Extension Customers
Allsopp instructed SEJ that the extension and all present performance will stay free for all customers.
If premium capabilities are ever added sooner or later, they might be additions fairly than transferring current options behind a paywall. There are not any present plans to introduce paid tiers.
On branding and distribution, the extension will maintain the Detailed website positioning Extension title. Detailed will function as “Detailed, an Ahrefs model.”
Customers don’t have to take any motion, and updates will proceed as regular via current Chrome and Firefox listings.
Assertion From Glen Allsopp
Allsopp instructed Search Engine Journal:
“At a time when a lot is going on in website positioning and digital advertising as an entire, I need to be on the forefront of the work that helps corporations attain extra of their audience. Ahrefs gives instruments, knowledge and insights I’ve utilized in my very own enterprise for years, so to be becoming a member of the group behind that’s actually thrilling.”
Monetary phrases weren’t disclosed.
Trying Forward
The transfer provides a high-usage browser utility and a research-driven content material model to Ahrefs’ portfolio.
If Ahrefs integrates or expands the extension’s capabilities over time, practitioners might see sooner iteration on options that help day-to-day website audits, on-page opinions, and aggressive evaluation.
Featured Picture: Screenshot from Detailed.com, September 2025.
