Sportswear model On kicks off the most recent chapter of its buzzy partnership with Zendaya with the pair’s first co-created shoe.
On collaborated with the Challengers star and her longtime stylist, Legislation Roach, to design the shoe, known as the Cloudzone Moon. The sneaker is an replace to On’s Cloudzone silhouette and a part of its life-style vary.
To debut the sneaker, On is rolling out one other marketing campaign fronted by Zendaya, who exhibits off different attire from the model’s Fall/Winter 2025 assortment. Roach additionally styled the appears worn within the advert.
“Be Each You” follows Zendaya via scenes that characterize completely different aspects of her id, together with romantic, rebellious, calm, and chaotic. She narrates the spot and displays on themes resembling freedom and duality.
Filmmaker Bardia Zeinali directed the spot, and photographer Emily Lipson shot the pictures.
The marketing campaign and new assortment launch immediately (Aug. 7). One other footwear design not created with Zendaya, the Cloudtilt Moon, will drop on Oct. 2.
On cemented its multi-year partnership with Zendaya final 12 months in a deal that spans product improvement, world promotions, and inventive campaigns. Since then, adverts have seen the Euphoria star lead a choreographed dance, problem tennis champion Roger Federer, and journey into house.
The fast-growing Swiss firm reported internet gross sales rose 43% to $901 million within the first quarter of 2025. It is because of report second quarter outcomes on Aug. 12.
Whereas edging in on the turf of legacy opponents like Nike and Adidas, On can be increasing within the life-style class and started a partnership with music artist FKA Twigs final 12 months.
