With the 2025-26 NFL season kicking off in a couple of weeks, X has revealed a brand new information to NFL engagement within the app, which might assist manufacturers faucet into associated dialogue, and align their campaigns with key NFL moments.
The 13-page information features a vary of knowledge notes and advert tips to assist in your method. You possibly can obtain the complete information for your self right here (with e mail sign-up), however on this submit, we’ll check out a number of the key notes.
First off, X says that the NFL is probably the most mentioned sport within the app, driving hundreds of thousands of posts, and billions of impressions.
Sport, on the whole, remains to be probably the most mentioned matter on X, regardless of Elon’s private push into politics, whereas the app additionally stays a key connector for dwell occasions, with many established sports activities communities remaining embedded to the app via recurring behaviors.
So whereas, in additional basic phrases, X has arguably misplaced a few of its cultural relevance, it’s nonetheless a key connector for sport, and as such, it stays an essential consideration for sports-related manufacturers.
Certainly, X says that its sports activities fan attain is exclusive, with a lot of them not energetic on different social apps:
Although the information right here is relative. For instance, the chart appears to recommend that solely 16% of X’s sports activities fan viewers can be energetic on Fb, however Fb has greater than 4x extra whole customers than X, so the reverse of this may most likely profit Fb extra considerably.
Besides, X says that NFL followers are extremely engaged within the app, and are actively searching for content material.
That results in extra advertiser alternatives:
Through a spread of NFL-related occasions:
X additionally now has NFL Gameday Portal shows, which make it simpler for followers to have interaction with NFL content material, whereas it additionally signed a brand new content material partnership with the league again in June.
And clearly, there’s lots of curiosity within the NFL, primarily based on these stats, so if that’s your target market, it may very well be value contemplating these notes to your upcoming promotions.
There’s extra knowledge within the full report, together with viewership stats for the Tremendous Bowl, second-screen engagement, and extra.
You possibly can obtain X’s 2025-26 NFL season information (with e mail sign-up) right here.
