Elon Musk and his xAI staff are making a giant push to get folks utilizing its newest Grok parts, with its Grok “Think about” video era choice now free to make use of within the U.S. for a restricted time, whereas X has additionally added the capability to animate photos with Grok in-stream.
First off, there is a concentrate on Think about, Grok’s newest text-to-video performance, which it launched to paying X Premium and Grok subscribers final week.
xAI is making a giant promotional push for the brand new perform within the app, with Elon himself sharing numerous Grok-generated movies.
And as famous, Elon has additionally introduced that U.S. customers can strive the perform at no cost, for a restricted time, although it is going to stay a paid add-on choice.
xAI says that Think about is the quickest and most enjoyable video generator accessible, whereas Elon has additionally famous that one of the best Think about video creations will quickly get their very own devoted feed within the app.
Which is what he meant when he stated that X was bringing again Vine “in AI kind” a number of weeks again. To be clear, X isn’t bringing again Vine, however it’s seeking to showcase Grok text-to-video generations.
Along with this, X has additionally added a brand new “Make video with Grok” choice on nonetheless photos within the app:
So that you’ll additionally be capable to use Grok to animate nonetheless photos, offering an alternative choice for xAI’s evolving video era instruments.
Instagram is growing the identical image-to-video performance for its “Edits” video modifying app, whereas TikTok’s variation, which it launched in chosen markets in Could, is named “AI Alive.” YouTube additionally rolled out the identical a number of weeks again.
So functionally, this isn’t new, however having it simply accessible inside the X app might immediate lots of people to strive it out and see how Grok thinks photos would evolve from their static state.
X can be working to carry Grok Think about to the online:
Whereas on a associated entrance, Elon has additionally mentioned Grok’s evolving online game creation engine, which is able to quickly make it simpler to create video games which you could play, by a simplified constructing course of.
xAI has additionally upgraded Grok 4’s PDF processing skills:
“Grok can now seamlessly deal with huge PDFs – tons of of pages and past. Grok additionally has a greater understanding of the PDF content material by sharper recognition capabilities.”
Whereas xAI has additionally launched its male companion app, known as Valentine.
So there’s a variety of AI-powered updates coming to X, primarily to paying customers, although some are additionally accessible to free customers.
However the push, in fact, is to get extra folks paying for X, in an effort to assist fund the continuing improvement of its AI methods, and ultimately earn a living from them.
It’s unclear precisely how xAI plans to generate huge cash from its AI instruments, however with authorities contracts and evolving subscription choices, it might have a pathway to producing vital income, if it may possibly get sufficient curiosity.
Will text-to-video be as huge of a deal to customers as Elon and Co. hope?
