The US spent $271.2 billion on digital promoting in 2024, greater than another nation, but fraud nonetheless impacts 16.73% of advert transactions. In Australia, the issue is even worse at 18.76%. Europe follows at 19.51%, with Asia averaging 21.89%. Globally, practically $100 billion is misplaced to advert fraud yearly.
Right here’s the uncomfortable reality the business doesn’t need to acknowledge: This isn’t taking place for lack of know-how. It’s taking place as a result of the incentives
are damaged.
Scale over scrutiny
The 2024 knowledge reveals a troubling sample that has continued for over a decade. Adtech platforms aren’t incentivized to remove fraud, solely to handle it simply sufficient to remain in enterprise.
