For those who’ve constructed an viewers round documenting your 9-to-5 on-line, what occurs after you hand in your discover?
That’s the conundrum dealing with Connor Hubbard, aka “hubs.life,” a creator who amassed an enormous following by sharing the mundane particulars of his company life as a senior analyst at a Fortune 500 firm. In April 2024, The Guardian dubbed him “probably the most boring man on the web,” with a few of his hottest movies exhibiting viewers his lunch breaks and each day 9-to-5 routine.
@hubs.life
The times are lengthy, the years are quick.. #dayinthelife #ninetofivelife #dailyvlog
♬ Glimpse (Slowed + Reverb) – Gabriel Albuquerqüe
The web couldn’t get sufficient. “It simply appeared to get a variety of traction, as a result of I believe many of the world is working,” he informed GQ in an interview. “They should work for a residing. They’ll’t all be influencers.”
Then he give up. Not for an additional job, however to grow to be a full-time influencer.
Clips from a current livestream started circulating after Hubbard informed viewers he wouldn’t reply questions except they despatched him a “Galaxy,” a TikTok present that prices 1,000 cash, or about $13. Unsurprisingly, this didn’t go over properly with followers. “We want research on the downfall of Hubs Life,” one TikTok consumer posted. “Who did this man grow to be?”
@escapetheslop
Not going to faux I used to be ever not a hater of the company sloptent, however this was so absurd I clipped it. Like a #jasonnash stream throughout. #normalizethenorm #9to5 #hubslife #contentcreator @hubs.life
♬ oh my god bruh oh hell na man – ok9172917
Hubbard has fallen into the relatability entice—one that always journeys up influencers who go viral by sharing their bizarre lives. As their follower depend grows, their life-style—in addition to their content material—inevitably shifts. Perhaps it’s a much bigger home, extra lavish model journeys, or, in Hubbard’s case, quitting the job that made him well-known within the first place.
Immediately, the content material now not displays what drew the viewers in. “He left his 6-figure job FOR THIS,” one particular person commented. “This storyline can be a great Black Mirror episode,” one other added. (Quick Firm has reached out to Hubbard for remark.)
For audiences, watching their favourite influencers change in actual time can really feel disheartening—typically even like a betrayal. The backlash might be swift and harsh, or followers merely lose curiosity and transfer on. “Hubs Life assumed individuals liked him, not the content material,” one other TikTok consumer noticed.
The web isn’t forgiving, particularly when followers really feel accountable for somebody’s rise. It’s a lesson Hubbard is studying the onerous manner. As one significantly brutal remark put it: “We made the unsuitable particular person well-known.”
