When to Post, What to Use, and How to Do It Right

X (previously Twitter) strikes quick. In the event you’ve ever opened the app solely to have the tweet you’re studying refresh earlier than you end, you recognize what that appears like.

From breaking information and private updates to memes and product launches — and every little thing in between — there are practically 500 million tweets posted to the social media platform every single day. 

And with the choice to share textual content posts, threads, movies, images, and hyperlinks, manufacturers and creators have loads of methods to point out up, share concepts, and keep a part of an energetic group. 

However displaying up persistently takes planning, particularly when you think about that the X/Twitter algorithm loves recent content material and rewards accounts that publish often.

Scheduling your tweets helps with that. It enables you to create your greatest content material when it really works for you, then routinely publish it when your viewers is on-line and scrolling. 

You get to remain seen and constant with out being glued to your cellphone all day. That is a win-win!

Let’s take a look at how one can schedule tweets, why it’s value doing, and discover a number of greatest practices for scheduling Twitter posts.

Find out how to schedule tweets on X/Twitter

You may schedule tweets proper inside X/Twitter on the internet. This is how:

1. Begin by opening the X web site and log in to start scheduling Twitter posts. On the menu within the left sidebar, click on the Publish button and compose your message.
2. Write the content material you wish to tweet, and add any attachments.
3. Then, click on the calendar icon (generally known as the schedule icon) to schedule your tweet as an alternative of sending it instantly.

4. Subsequent, select the date and time you’d prefer to schedule your tweet to publish.

5. Click on Affirm, then click on Schedule. 

Your tweet will now be posted on the scheduled date and time.

You will want to choose the date and time for every tweet you schedule straight from X, which implies it takes a good bit of time and hands-on work. Fortunately, there are many instruments out there that will help you schedule your tweets alongside different social media content material extra simply.

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Professional tip: You may schedule tweets of most varieties as much as 18 months upfront, excluding polls. In the event you’d like your ballot to go dwell on a particular date, you’ll must publish it manually.

Find out how to schedule tweets with Buffer

You may schedule tweets forward of time without spending a dime with a social media administration instrument like Buffer.

Buffer gives an alternative choice to X/Twitter scheduling, and you’ll simply add a number of tweets to your calendar and set them to publish at common intervals every single day.

This is how one can schedule posts to X with Buffer out of your browser.

1. In the event you do not have already got a Buffer account, you’ll be able to join free. It will solely take a couple of minutes and our free plan is free without end, no catch.
2. Subsequent, join your X account to Buffer.

3. From Buffer, click on Create Publish to create a brand new tweet. Right here, you’ll be able to compose your tweets and choose once you need them to be posted.

4. If you’re completed, click on Schedule Publish and your tweet might be scheduled.

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Professional tip: If you would like to schedule a number of tweets, click on Schedule Publish + Create One other to go proper again to the composer

Find out how to schedule tweets on cellular

The X/Twitter app doesn’t assist cellular scheduling, however that doesn’t imply you’re out of choices for scheduling Twitter posts.

To schedule tweets straight by means of X on cellular, you’d must log in to x.com by means of your browser and use the identical steps as on desktop. It really works, nevertheless it’s not essentially the most handy choice.

A better approach to schedule tweets on a cellular gadget is to make use of an X/Twitter scheduling instrument like Buffer.

You may draft your publish and set it to go dwell at a scheduled date and time out of your cellphone without having to make use of the browser. It’s designed to work on cellular, so the entire course of feels simpler from the beginning. 

Right here’s how one can schedule tweets from the Buffer app.

1. First, you’ll want a Buffer account. You may join Buffer without spending a dime and join your X straight away from the desktop, or wait and do it later from the cellular app.
2. Subsequent, obtain the Buffer app for iOS or Buffer’s Android app
3. In the event you haven’t linked your X account but, choose + Add a brand new Channel and observe the steps to hyperlink it.

4. To create a tweet, faucet the + button on the backside of the display and begin writing.
5. Faucet Subsequent once you’re carried out drafting, after which choose once you’d prefer to publish your tweet.

Find out how to schedule tweet threads

In the event you’d prefer to schedule a number of tweets in a thread, you should utilize an X/Twitter scheduling instrument like Buffer. When composing your tweet, merely hit + Begin Thread within the backside proper of the composer to show your publish into an X thread.

So as to add extra tweets to the thread, click on on the + signal within the backside proper once more. Click on Schedule Publish when your thread is full.

Find out how to delete scheduled tweets

Plans change, and generally a scheduled tweet not suits your content material calendar. To delete a scheduled publish, head to the instrument you used to schedule it — both X or Buffer.

Deleting from X/Twitter

Right here’s how one can delete a scheduled tweet from the X web site:

1. Begin by clicking the Publish button within the menu on the left aspect.
2. When the composer window opens, search for Drafts within the high proper nook and provides it a click on.
3. Choose the Scheduled tab, then click on the Edit button.
4. You’ll see a checkbox subsequent to every scheduled tweet. Choose those you wish to take away, then click on Delete within the backside proper.
5. A affirmation display will pop up. Simply click on Delete yet one more time to complete.

The scheduled publish is now deleted and gained’t be printed.

Deleting from Buffer

To delete a scheduled tweet from Buffer, right here’s what to do:

1. Open Buffer and head to your X schedule.
2. Discover the scheduled publish you’d prefer to take away, then faucet the three-dot menu within the backside proper nook.
3. Select Delete from the listing of choices.
4. When a affirmation display pops up, click on Delete yet one more time and also you’re carried out.

You too can delete scheduled tweets from the Buffer app. Head to your X schedule within the app, then faucet the three-dot menu within the high proper nook of the tweet you’d prefer to delete. Faucet Delete once more, and also you’re all set.

Find out how to schedule a quote tweet

Easy tweet scheduling shouldn’t be all you are able to do. And generally, scheduling a quote tweet makes extra sense than posting it straight away. 

Possibly somebody tagged your model in a terrific testimonial, and also you’d prefer to reshare it at a time when extra folks may see it. 

Or possibly you tweeted about an upcoming occasion or launch, and wish to retweet it with a recent message a number of days later as a reminder earlier than it goes dwell. 

Scheduling takes the strain off having to recollect within the second.

Schedule a quote tweet from X/Twitter

Scheduling a quote tweet on X works the identical method as scheduling an everyday tweet. 

Faucet the repost icon on the unique tweet, select Quote, and write your message. If you’re carried out, click on the schedule icon to choose a date and time, after which take it from there.

As with every different tweet, quote tweets can solely be scheduled from the online. The choice gained’t seem within the X/Twitter cellular app.

Schedule a quote tweet from Buffer

Begin by pasting the hyperlink to the unique tweet into the Buffer composer. Then, write your message earlier than the hyperlink, the identical method you’d on X

When you’re pleased with the way it seems to be, click on Schedule Publish so as to add it to your calendar.

How lengthy can scheduled tweets be?

X/Twitter has two character limits for posts, based mostly in your account kind:

• Free accounts get 280 characters
• Premium accounts get 25,000 characters in any respect tiers

If you schedule tweets straight on X, the character depend is capped at 280. This is applicable whether or not you’re utilizing a free account or have a premium subscription.

In the event you’re on X Premium and wish to schedule an extended publish — as much as the complete 25,000 characters — you should utilize a scheduling instrument like Buffer, which helps posting and scheduling them.

And you probably have a free Twitter account however nonetheless wish to share one thing longer, you’ve acquired choices too. You may break up your publish right into a thread and use Buffer to schedule it.

Why must you schedule tweets?

Why schedule tweets when you’ll be able to publish them on the fly? Effectively, scheduling your tweets is a type of small modifications that may make an enormous distinction in the best way you handle social media. 

If you schedule your tweets forward of time, you are taking the strain off having to publish within the second and open up some nice advantages on your Twitter account.

• Keep constant together with your posting schedule: Planning forward makes it simpler to maintain displaying up on social media. You may map out your content material upfront and schedule tweets to go dwell once you need them to without having to be on-line always.
• Attain your viewers on the proper time: Your followers aren’t all scrolling on the similar time, particularly after they’re in numerous time zones. Scheduling enables you to share your posts when your viewers is most energetic so your message has a greater probability of being seen.
• Save time with batch creation: Scheduling enables you to plan and write a number of tweets in a single go, so that you’re not caught arising with content material every single day. You may put aside time to prep every week and even a whole months’ value of posts, schedule them all of sudden, after which shift your focus to partaking together with your viewers or creating content material for different platforms.
• Make area to concentrate on high quality: If you schedule tweets, you could have extra time to jot down considerate posts, construct out marketing campaign content material, and align your tweets with different advertising and marketing efforts — all with out dashing.

4 greatest practices for scheduling tweets

Prepared to present scheduling your tweets a spin? Listed below are a number of greatest practices that will help you get began.

1. Schedule tweets for when your viewers is on-line

Engagement issues throughout all social media platforms, and X isn’t any exception. The algorithm pays shut consideration to posts that get likes, replies, and retweets when deciding what to point out customers. 

On the subject of scheduling Twitter posts, an effective way to present your posts a little bit nudge is to publish when your viewers is almost certainly to be on-line. The extra folks that get an opportunity to see your tweet means the extra folks that may have interaction. 

In the event you’re in search of a spot to start out, Buffer’s knowledge on the most effective occasions to publish generally is a useful information. Our evaluation of greater than 1 million tweets discovered the most effective time to publish on X/Twitter is 9 a.m. on Wednesdays, adopted by Tuesdays at 8 a.m. after which Mondays at 8 a.m.

When you’ve been posting for a short time, you’ll be able to dig into X analytics on your personal Twitter account to see what works greatest for your particular viewers.

Buffer’s Twitter analytics options present your common engagement for every day of the week, serving to you propose when to schedule your Twitter posts. 

Bonus: You will get this knowledge for a number of Twitter accounts (or a number of social media platforms) in a single dashboard.

Right here’s how one can discover these particulars in Buffer:

1. Begin by heading to the Analyze tab after which selecting X/Twitter to see knowledge for the platform.
2. From there, you’ll be able to set the date vary to examine your metrics for the times, weeks, or months you’d like.
3. Subsequent, click on on the Solutions tab, the place you’ll see the typical engagement fee for every day of the week.

2.  Analyze how your tweets carry out

Figuring out when to publish is a good begin, however understanding what your viewers enjoys seeing will be much more useful. Buffer’s analytics can shed some gentle right here. 

Within the Solutions tab, you’ll additionally discover what engagement seems to be like for several types of posts — like pictures, movies, hyperlinks, or textual content posts. 

In the event you’d prefer to dive deeper, the Posts tab enables you to see how every tweet and hashtag is performing.

Checking in on these numbers regularly helps you get a really feel for what your viewers connects with. It’s additionally a terrific probability to experiment. In the event you sometimes persist with text-only tweets, strive scheduling tweet threads or a video to see how your viewers responds. You may then regulate your content material plans based mostly on what you study.

3.  Don’t rely solely on scheduled tweets

Engagement on X/Twitter goes each methods, and it’s useful to deal with the platform as a spot for dialog quite than a broadcast channel.

Whereas scheduling is nice for protecting your content material flowing, leaping into the replies is the place you’ll be able to construct an actual connection together with your viewers. 

Taking the time to speak with individuals who remark in your posts goes a great distance in making them really feel heard and helps construct a real group.

4. Use a social media administration instrument to schedule your tweets

Whilst you can schedule your tweets straight on X/Twitter’s web site, utilizing a social media administration instrument could make issues a little bit simpler. Instruments like Buffer embrace options past X/Twitter scheduling that may show you how to handle and publish your social content material extra easily.

Listed below are a number of methods utilizing a instrument like Buffer can assist.

• Handle a number of accounts in a single place: As an alternative of leaping between X/Twitter, Instagram, Fb, TikTok — and anyplace else you is perhaps — you’ll be able to work from one login, in a single place utilizing a social media administration instrument. Having every little thing in a single place makes it simpler to remain on high of your social media technique and see analytics throughout the board. You may even handle a number of X /Twitter accounts from the identical dashboard.
• Get a chicken’s-eye view of your content material and make changes: A calendar view reveals all of your scheduled content material in a single place, providing you with a transparent take a look at your week or month at a look. You may see what’s deliberate throughout platforms, filter by marketing campaign, or zoom in in your X schedule to get each stage of element you want.
• Simply crosspost to different channels: You may write a publish as soon as, then shortly schedule it to a number of platforms from the identical display. Instruments like Buffer allow you to tweak the copy, format, or timing for every channel so that you’re not copying and pasting between tabs or ranging from scratch every time.

Scheduling your tweets is an effective way to remain constant, save time, and present up extra usually on X/Twitter with out having to consider it every single day. 

With Buffer, you’ll be able to plan and preview your content material, and simply schedule your tweets to develop your Twitter presence. Signal as much as begin scheduling tweets utilizing Buffer — it’s free to attempt to simple to arrange.

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