In June, we launched Advertising and marketing Cloud Subsequent at Connections. The product’s next-gen capabilities are making agentic advertising attainable. Each channel is now a chance for a two-way dialog with prospects, and each advertising workforce is scaled with limitless digital labor. Throughout our Advertising and marketing Cloud Subsequent keynote, we outlined 5 steps to get began on constructing a technique for this new agentic period. Since then, I’ve heard terrific suggestions from prospects about our product course and capabilities, together with a number of recurring questions I’d prefer to make clear:
- How can I study extra about Advertising and marketing Cloud Subsequent?
- How can I get began with Advertising and marketing Cloud Subsequent?
- As an present Advertising and marketing Cloud buyer, how do I entry these next-gen capabilities?
How can I study extra about Advertising and marketing Cloud Subsequent?
Advertising and marketing Cloud Subsequent is an entire agentic advertising answer that helps you personalize the proper moments throughout the client lifecycle. We’ve modernized every part Advertising and marketing Cloud does, making it easier to make use of, totally unified, with autonomous AI brokers inbuilt from the beginning.
This was all achieved to make entrepreneurs higher at their jobs in three areas: understanding prospects and advertising efficiency, managing cross-channel experiences, and growing enterprise effectivity and scale.
Advertising and marketing Cloud Subsequent is constructed natively on Salesforce’s core platform so that you profit from extra actionable information from throughout the enterprise. And it really works alongside Gross sales, Service, and Commerce, so you may have higher cross-departmental workflows and might orchestrate 1:1 buyer engagement throughout the complete buyer lifecycle.
Watch the Advertising and marketing Cloud Subsequent Connections keynote on Salesforce+
See the next-gen capabilities in motion and listen to from Salesforce product leaders about this new period of buyer engagement. Out there to observe anytime you’d like!
After which there’s the AI brokers. These brokers don’t simply help — they act like workforce members who’re behind the scenes. Entrepreneurs outline the technique, similar to “improve loyalty amongst at-risk prospects,” and AI brokers maintain the execution. They deal with marketing campaign meeting, optimize efficiency, and switch each conventional advertising channel right into a two-way dialog, all at a scale that wasn’t attainable earlier than.
The end result isn’t just speedier outputs, however higher outcomes. As an alternative of juggling instruments, tweaking pixels and chasing approvals, entrepreneurs get time again for what actually issues: technique, creativity, and driving development.
Let’s dig into Advertising and marketing Cloud Subsequent capabilities by some use instances that present the way it works.
Use case 1: Enhance cross-channel efficiency with AI
A vogue model is operating simultaneous paid media and electronic mail campaigns for a serious launch. With Advertising and marketing Cloud Subsequent, the advertising workforce manages each packages by a single workspace. Their marketing campaign journeys have consistency throughout channels, and real-time analytics present what’s performing and what’s not.
Agentic AI identifies underperforming segments and robotically reallocates spend and messaging. The workforce screens the enhancements by a dashboard that exhibits efficiency by channel, marketing campaign and attribution.
Use case 2. Help and promote seamlessly with one AI agent
An ecommerce firm desires to streamline assist and advertising by a single expertise. When a buyer has a query a few return, product availability, or supply delay, they’re greeted by a conversational agent constructed on Advertising and marketing Cloud Subsequent and Service Cloud.
The agent solves points, suggests related merchandise primarily based on real-time and previous conduct, and might even enroll prospects into loyalty packages or upcoming campaigns.
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Use case 3: Flip member information into real-time personalization
A journey model desires its loyalty members to obtain personalised experiences each time they go to the web site. Utilizing Advertising and marketing Cloud Subsequent, the model unifies information on membership standing, level balances, and reserving historical past to dynamically curate the touchdown web page expertise.
An AI agent tailors messaging, provides, and product suggestions primarily based on real-time conduct and loyalty information. Brokers on the web site greet returning customers and begin a two-way dialog about unused advantages or journey options. The result’s elevated engagement and conversion.
Use Case 4: Upsell and cross-sell primarily based on unified buyer profiles
A tech firm desires to focus on accounts with excessive product utilization with the objective to upsell. With Advertising and marketing Cloud Subsequent, the marketer can use AI to determine accounts that match this standards and are are up for renewal within the subsequent six months. Then they will create target market segments in minutes by merely describing it with a pure language immediate. Prospects from these accounts are positioned in a focused multi-channel nurture program with electronic mail, SMS or WhatsApp touchpoints.
As their lead and account rating will increase, they’re handed over to a conversational AI agent for additional qualification. As soon as certified, they’re then despatched to their salesperson, who will attain out to the prospect after viewing their engagement historical past over time.
How can I get began with Advertising and marketing Cloud Subsequent?
When you’re new to Advertising and marketing Cloud, you can begin with Advertising and marketing Cloud Subsequent Progress Version or Superior Version, which provides you foundational advertising automation capabilities. Then, primarily based in your use instances, you’ll be able to prolong these capabilities with Advertising and marketing Cloud Subsequent add-ons: Salesforce Personalization, Advertising and marketing Intelligence, and Loyalty Administration.
When you’re already utilizing Advertising and marketing Cloud, you’ll be able to entry new capabilities in Advertising and marketing Cloud Subsequent by renewing into Advertising and marketing Cloud+. Advertising and marketing Cloud Subsequent works with the merchandise and processes you already use, so you retain your present options whereas including highly effective new capabilities. I’ve laid out the specifics beneath.
As an present Advertising and marketing Cloud buyer, how do I entry these next-gen capabilities?
Advertising and marketing Cloud Engagement+
With Advertising and marketing Cloud Engagement+ your present journeys, content material, and information stay accessible. However now you’ll additionally get these improvements that seamlessly complement your present content material and information to make them even stronger.
Engagement prospects will get entry to those options:
- Digital Pockets. Simply observe and monitor messaging credit score spend for Electronic mail, SMS, and WhatsApp in a self-serve dashboard.
- Smarter Journey Orchestration in Movement (GA October 2025). Improve journey orchestration with smarter routing and decisioning logic in Salesforce Movement. New capabilities allow you to construct brokers that dynamically decide the following finest journey or path primarily based on particular person buyer profiles, behaviors, and context — all with out code.
Now you can daisy-chain journeys collectively, robotically transitioning prospects from one journey to a different primarily based on actions they took (or didn’t take), unlocking extra personalised, cross-channel, and cross-department experiences.
- Advertising and marketing Efficiency and Marketing campaign Dashboards (GA October 2025). Monitor marketing campaign efficiency with unified dashboards, offering clear visibility into deliverability and efficiency information throughout emails and journeys.
How a lot does Advertising and marketing Cloud Engagement+ value?
Here’s a fast look:
- Professional: $2,000/month
- Company: $5,500/month
- Enterprise: $30,000/month
Try the detailed pricing web page.
Advertising and marketing Cloud Account Engagement+
Excellent news: you have already got entry to Advertising and marketing Cloud Subsequent capabilities. They’re provisioned alongside your Account Engagement occasion. All of your information, lists, and content material work seamlessly throughout Account Engagement and Advertising and marketing Cloud Progress Version and Superior Version, so you’ll be able to construct and launch campaigns with out rebuilding property or duplicating effort.
Account Engagement prospects will get entry to those options:
- Agentforce. All Advertising and marketing Cloud Account Engagement prospects can now entry Agentforce Marketing campaign Creation. Which means you’ll be able to create campaigns, marketing campaign briefs, emails and multi-channel flows with pure language prompts which have extra buyer attributes.
- Multichannel Messaging. Now you can plan multi-channel engagement journeys with electronic mail, SMS or WhatsApp to your prospects. Beforehand you would need to use a third-party software to ship SMS and WhatsApp messages with Account Engagement. You can too use Unified Conversations for SMS and WhatsApp to show one-way promotions into two-way conversations.
- Improved Personalization. Now it’s even simpler to personalize your messages with Cross-Object Merge Fields. Let’s say a contact attended a webinar. Now you can herald associated information like their contact particulars, service historical past and extra to tailor your message. And with Rule-Based mostly Dynamic Content material, you’ll be able to go a step additional by customizing every part from physique copy to photographs, topic strains and even preheaders utilizing what you already find out about them in Knowledge Cloud.
See Account Engagement in motion
Learn to entry Advertising and marketing Cloud Progress and Superior Version options like SMS and Agentforce Marketing campaign Creation alongside your present Account Engagement occasion
How a lot does Advertising and marketing Cloud Account Engagement+ value?
Here’s a fast look:
- Progress: $1,250 USD/monthly as much as 10,000 contacts
- Plus: $2,750 USD/monthly as much as 10,000 contacts
- Superior: $4,400 USD/monthly as much as 10,000 contacts
- Premium: $15,000 USD/monthly as much as 75,000 contacts
Try the detailed pricing web page.
Advertising and marketing Cloud Intelligence+
With Intelligence+, you’ll preserve your present MCI implementation with no disruption whereas gaining the flexibility to discover new improvements in Advertising and marketing Intelligence.
Intelligence prospects will get entry to those options:
- Agentforce Paid Media Optimization. Robotically monitor and optimize cross-channel campaigns 24/7, decreasing handbook elevate.
- Section Intelligence. Analyze viewers insights by marketing campaign, channel, and goal to enhance marketing campaign efficiency (an enormous value-add for purchasers utilizing Knowledge Cloud for segmentation).
- Versatile Attribution (GA October 2025). Transcend first and final contact attribution to measure efficiency utilizing any customized object.
How a lot does Advertising and marketing Cloud Intelligence+ value?
Right here’s a fast look:
- Advertising and marketing Intelligence+ Progress beginning at $11,000/month
- MC Intelligence+ Plus beginning at $33,000/month
Try the detailed pricing web page.
Advertising and marketing Cloud Personalization+
With Personalization+ you’ll preserve your present Advertising and marketing Cloud Personalization implementation with no disruption whereas gaining the flexibility to discover and use new improvements in Salesforce Personalization.
Personalization prospects will get entry to those options:
- Agentforce Net Curation: Tailor an people net experiences primarily based on their real-time agentic dialog
- Personalization Decisioning: Use Agentforce to ship real-time product and content material suggestions.
- AI Recommenders: Enhance efficiency with product and content material suggestions optimized to attain your small business objectives
- Customized Attribution: Set and measure the affect of your personalization efforts to your small business objectives.
How a lot does Personalization+ value?
Right here’s a fast look:
- Personalization+ version: begins at $15,000 per org monthly.
Try the detailed pricing web page.
Advertising and marketing Cloud Subsequent: Trying forward
This new period of two-way conversations pushed by agentic AI brings a wealth of alternatives for companies. You may carry inner departments collectively, have interaction prospects throughout channels, and optimize advertising 24/7. This imaginative and prescient has been evolving for a number of years, and the know-how is now right here to make it occur.
Please don’t hesitate to contact your Salesforce rep for those who want help or extra data. I’m excited for this basis that we’ve constructed and I’m wanting ahead to seeing superb related experiences from our prospects. Take pleasure in the remainder of your summer time, and we’ll see you at Dreamforce!
Make your buyer interactions a two-way dialog
Find out how Advertising and marketing Cloud Subsequent brings autonomous AI brokers, actionable information, and full-funnel workflows collectively for really related engagement.
