It’s plain: Digital platforms are highly effective instruments for affect and podcasting tendencies have emerged as a masterclass in constructing impactful management profiles. I’ve been producing podcasts for executives for greater than 15 years; I’ve seen firsthand how they’ve helped improve belief, deepen engagement, and attain enterprise goals.
Don’t simply take it from me: World podcast listening continues to extend, whereas belief in conventional media has been reducing. Based on Deloitte’s 2023 Digital Media Tendencies report, 75% of American listeners say they belief the hosts they hearken to and analysis from Acast exhibits podcasters are probably the most trusted media personalities.
There are three foremost parts to constructing this type of belief, which rising leaders and established executives can implement.
COMMUNICATE AUTHENTICALLY
In podcasting, hosts who converse naturally and select to not take away all of their flubs, create robust bonds with audiences. The trade is seeing an increase in reputation of lengthy format chat exhibits like Name Her Daddy which garners thousands and thousands of listens every episode. These exhibits characteristic minimal modifying and hosts talking casually, leaning on their real sense of curiosity slightly than sticking to a rigorously scripted listing of questions.
Podcasting greatest practices have even distanced themselves from the formalities of radio, the place a giant booming voice—faceless and anonymous—would introduce the host of the present. Most podcast hosts now self-introduce for a extra personable and genuine strategy.
Within the office, authenticity is the brand new management forex. With the rise of AI brokers, leaders should embrace their humanity now greater than ever. Gone are the times of getting C-suite executives construct belief with their staff and stakeholders by means of slickly produced movies that includes them studying from a script. Leaders must really feel snug talking off the cuff, admitting to errors, and having their true selves be on show.
BE CONSISTENT
Essentially the most profitable podcasts are ones that launch episodes on a constant foundation, which permits them to construct momentum and combine into individuals’s routines. Listeners are recognized for associating weekly commitments with listening—like on their Wednesday drive into the workplace, or throughout their Sunday night time meal prep. In flip, it means listeners can really feel comforted in understanding when and the place to entry the present.
As a frontrunner, exhibiting up constantly is vital to constructing belief. Whether or not it’s with inside audiences at a standing assembly or externally on social media. In case you have bother making it to a weekly huddle with the remainder of your workforce, as an alternative of recurrently delegating a stand-in, lower the frequency so you may present up extra typically. Leverage inside chat platforms for written or voice-recorded updates in-between. Give them the boldness to know tips on how to entry you.
STAY TRUE TO YOUR WORD
If a podcast title guarantees to ship three stunning information that may make it easier to dwell longer, that episode higher ship. Chart-topping exhibits like The Diary of a CEO and The Mel Robbins Podcast typically use these sorts of titles however extra importantly, they dwell as much as them. Riling up an viewers with a clickbait title after which disappointing them with a lackluster episode is short-sighted: it results in fast analytical wins, however erodes longterm belief.
It’s not stunning that integrity is taken into account one of many important elements of transformational management. Oftentimes leaders are compelled to prioritize asks and duties, which suggests others get tabled and typically forgotten. Make an effort to comply with up on objects that you just say can be addressed the subsequent week or the subsequent quarter. If you happen to’re not critical about following up, don’t decide to doing so. You want to have the ability to ship on what you promise.
