- Salesforce is the world’s #1 AI CRM, the place people and AI brokers work collectively on one platform to succeed in new ranges of buyer success.
- With Salesforce, corporations can use AI, knowledge, and apps to construct higher relationships with prospects, which opens up new alternatives and development.
- Agentforce permits AI brokers to work throughout essential enterprise capabilities to enhance buyer and worker experiences.
- Salesforce presents AI-powered apps for particular enterprise wants, together with gross sales, advertising, service, commerce, and extra.
Salesforce is the world’s #1 AI CRM, and helps companies use their buyer knowledge and AI to work smarter, be extra responsive, and construct higher relationships with their prospects.
Think about having a digital labor workforce that by no means sleeps, by no means takes a break, and handles thousands and thousands of buyer interactions concurrently whereas bettering with each. Now, think about how that helps human workers do higher work, hit objectives quicker, and dream larger.
That is the agentic enterprise. It’s people and AI brokers working collectively to succeed in a stage of success that’s by no means been doable earlier than.
What does this imply? Think about these situations:
- Your buyer profiles get up to date in actual time, with AI utilizing net engagement and buy historical past knowledge to create extremely personalised presents.
- AI brokers reply to buyer queries 24/7, recommending merchandise and processing returns — and escalating powerful inquiries to human workers.
- Brokers autonomously nurture gross sales leads every day, coach each rep on each deal, and generate quotes immediately.
These are actual use instances going down at companies worldwide proper now. And Salesforce’s services and products are making it doable.
What does Salesforce do?
Salesforce is the world’s #1 AI buyer relationship administration (CRM) platform, and helps companies use AI, knowledge, and apps to be taught extra about prospects and higher join with them. This opens up new alternatives and results in extra development for corporations of any dimension, throughout any business, at any stage.
Right here’s how Salesforce makes it occur:
AI: Firms use Salesforce’s agentic AI platform, Agentforce, to construct and deploy AI brokers that may take motion throughout each division — from responding to prospects and shutting offers to operating campaigns and producing product descriptions. Brokers additionally work alongside people by way of Slack, the conversational interface the place they will reply worker questions, resolve points, and speed up on a regular basis duties within the pure circulation of labor.
Information: Enterprise strikes quicker when each worker is working with the most recent data. Salesforce’s Information 360 platform pulls collectively your entire knowledge — like buyer interactions, stock, and even photographs — and makes use of it to create safe unified profiles. You get an up-to-the-minute report of each buyer interplay, and that knowledge simply flows into all of the apps, instruments, and companies that transfer enterprise ahead.
Apps: Salesforce has created a collection of purposes that deal with essentially the most essential enterprise wants. Agentforce Gross sales focuses on (you guessed it) the gross sales course of, serving to you shut offers quicker. Agentforce Service resolves points extra effectively, Agentforce Advertising and marketing helps create two-way conversations with prospects, Agentforce Commerce boosts income with seamless shopping for experiences, and extra.
The secret is that all the above — AI, knowledge, and apps — work in concord on one deeply unified platform. They develop and evolve collectively, making it simpler for companies to undertake agentic AI and grow to be extra environment friendly whereas unlocking new capabilities and income streams.
We name this the agentic enterprise: People and AI brokers working facet by facet, with brokers taking up work and people specializing in creativity, relationships, and technique. Firms of any dimension and business can use this mannequin to grow to be quicker, smarter, and extra resilient. It’s not simply an improve — it’s a elementary shift that opens limitless alternatives and defines the way forward for enterprise. (Again to prime)
What’s your agentic AI technique?
Our playbook is your free information to turning into an agentic enterprise. Find out about use instances, deployment, and AI expertise, and obtain interactive worksheets in your staff.
What’s Agentforce?
Agentforce is the agentic layer of the Salesforce platform, and permits AI brokers to work throughout essential capabilities in all elements of what you are promoting. Agentforce is constructed on prime of your buyer knowledge to carry out duties with out the necessity for human oversight. Brokers are at all times on, and might take motion any time of day or evening inside the tips you’ve established.
Agentforce makes it doable for workers to exceed buyer expectations with the assistance of digital labor. For instance, brokers can establish potential prospects in your pipeline and autonomously attain out with personalised emails. Then, they will comply with up, reply particular questions, and schedule an intro assembly with a ready agenda. Brokers can even work together immediately with prospects to reply questions, resolve instances, and act as private customers throughout ecommerce channels.
As a result of brokers are powered by safe knowledge, their actions are at all times related to the wants of your organization and your prospects. Brokers adapt in actual time as new data flows in, whereas working inside what you are promoting guardrails. And with the Atlas Reasoning Engine offering step-by-step explanations, each motion is clear and accountable. (Again to prime)
What’s Slack?
Slack is Salesforce’s AI-powered workspace that centralizes communication, information, and work instruments right into a searchable hub. It’s the go-to place for working side-by-side with each human colleagues and AI brokers.
Slack integrates with Salesforce apps and different instruments, changing scattered e-mail chains with conversations you possibly can arrange by matter, undertaking, division, and extra. This makes it straightforward to maintain observe of present progress and discover older discussions. It’s additionally a spot for taking motion by way of workflows which might be straightforward to construct and to make use of.
Slack removes the necessity to change between instruments to work together with brokers. Teammates can chat immediately with brokers, asking questions, getting assist with issues, and dealing with routine duties with out leaving the context of their ongoing tasks and discussions. (Again to prime)
How does Salesforce work?
Salesforce works by unifying your entire buyer knowledge on one platform to supply a single shared view of your buyer. That stable basis clears a path for AI brokers that carry out throughout enterprise apps, sharing insights, suggesting subsequent steps, and even interacting with workers and prospects.
Constructing an agentic enterprise means making certain you’ve got the precise context and knowledge for each people and AI brokers to do higher work. Information 360 connects to the locations your knowledge already lives (lakes, warehouses, and Salesforce apps) and builds real-time, unified profiles. And because you’re connecting along with your knowledge immediately, there’s zero-copy connectivity, eradicating the dangers concerned with duplicating knowledge.
Utilizing that knowledge, Agentforce can automate duties and help workers throughout each division. The result’s digital labor that runs at scale, liberating up workers to give attention to creativity, relationships, and technique.
Apps are how companies use Salesforce to get work performed. Our gross sales, service, advertising, commerce, and platform apps join on to unified knowledge and brokers, so people and brokers work in the identical apps and workflows — facilitated by Slack.
Salesforce is greater than a platform — it’s an ecosystem. Prospects can prolong Salesforce with 1000’s of options from the AppExchange to attach with a world community of companions and specialists. Trailhead, the corporate’s free on-line studying platform, supplies coaching so workers can construct their expertise, whereas Salesforce’s Buyer Success assets assist organizations succeed quicker. This ecosystem ensures corporations of any dimension can develop with Salesforce and adapt as their wants change — serving to each enterprise on the trail to turning into an agentic enterprise. (Again to prime)
Agentforce is centered on Information 360 and our metadata platform, making certain real-time knowledge enhances each layer.
Salesforce for gross sales
Gross sales is in our identify. It’s how we received began within the CRM enterprise, and we’ve by no means stopped discovering methods to empower gross sales groups. With generative AI and autonomous brokers, immediately’s Agentforce Gross sales provides sellers unified insights and suggestions to assist them spend much less time on busywork and extra time closing offers.
And higher nonetheless, by connecting gross sales with advertising, service, and extra, your alternatives improve, and your buyer experiences really feel extra seamless and engaged. On common, our prospects see a 30% improve in gross sales income, and a 30% improve in gross sales productiveness, after implementing Agentforce Gross sales.*
Our platform simplifies and manages all the gross sales cycle — from prospecting to deal near upsell and cross-sell. With Agentforce Gross sales, you’ve received the complete gross sales tech stack able to automate and scale all of your handbook gross sales processes, examine your pipelines and forecasts with precision accuracy, and join all buyer touchpoints for the very best shopping for expertise.
That’s as a result of gross sales groups can use Agentforce to autonomously conduct outreach, compose emails, and schedule conferences. It could actually even share deal insights, present gross sales teaching, and suggest the subsequent finest interplay to enhance your probabilities of closing offers. Gross sales groups have reported that their offers shut 29% quicker after implementing our AI instruments.* (Again to prime)
Salesforce for customer support
With Agentforce Service, Salesforce prospects see 33% enchancment in buyer satisfaction (CSAT) whereas reducing their help prices by 26% on common.* Our main customer support instruments enable you to scale service whereas maximizing ROI and driving efficiencies from the contact heart to the sphere — all on a single cloud platform.
Autonomous brokers, powered by Agentforce, improve productiveness by offering 24/7 customer support, producing responses to buyer queries, and realizing when to usher in a human as wanted. In reality, corporations are seeing 31% of instances or buyer points being solved by Salesforce AI. Now, you possibly can resolve instances quicker, present prompt help, and have an entire and knowledgeable view of your prospects at each interplay.
At the moment, prospects count on to work together with what you are promoting by means of their most popular channels. We might help you handle these essential touchpoints to supply seamless buyer experiences, together with self-service channels, discipline service, and digital interactions like chat, SMS, and social messaging apps. When your groups are working along with brokers, there are infinite alternatives for time and value financial savings. (Again to prime)
Salesforce for advertising
Agentforce Advertising and marketing helps you save time, improve effectivity, and meet prospects on their most popular channels — e-mail, net, social, cell, adverts, or any mixture. And with the assistance of promoting analytics and AI insights, relaxation assured you’re getting essentially the most out of each greenback and optimizing marketing campaign efficiency.
Advertising and marketing groups that use Salesforce estimate a 33% common improve in buyer engagement, a 32% improve in advertising ROI, and 30% common lower in prices to amass new prospects.* You’ll be able to higher perceive your prospects by means of unified knowledge and have interaction them with related messaging, delivering hyperpersonalized interactions in every single place.
Utilizing AI to personalize presents, campaigns and journeys, Salesforce prospects see a 33% common improve in conversions. With Agentforce, you possibly can enhance lead era and generate dynamic personalised content material that engages prospects and prospects on their most popular channel, boosting buyer acquisition. (Again to prime)
Salesforce additionally has instruments to construct seamless business-to-consumer (B2C) and business-to-business (B2B) commerce experiences that assist develop income, interact prospects, and join commerce to the remainder of what you are promoting. Straightforward to implement and adapt, Agentforce Commerce might help you maximize income by creating personalised buying experiences.
With Agentforce, brokers can act as private customers for every particular person buyer. Our instruments take away friction from the shopping for expertise, even when a buyer begins their buying journey on one channel and completes it on one other. In reality, Commerce Cloud prospects see a 29% improve in digital income and a 31% improve in digital conversion charges.* (Again to prime)
Salesforce for IT
Salesforce provides IT groups a trusted platform to automate and safe operations throughout the enterprise — with no-code, low-code, and pro-code instruments that permit admins and builders construct collectively. Whether or not your staff is tech-minded or not, the Salesforce Platform might help your complete group automate workflows, construct clever apps, and implement entry and compliance controls.
Integration is straightforward as a result of our platform is metadata-driven and AI-first. Configuration, updates, and extensions circulation naturally, so new options could be created shortly with out disrupting present methods. With MuleSoft and built-in APIs, Salesforce connects to legacy methods, knowledge lakes, AI fashions, and companies, enabling knowledge to circulation seamlessly.
With Salesforce, groups construct and iterate quicker, cut back customized upkeep, and streamline help, which ends up in organizations seeing a 30% lower in IT prices.* And maybe most essential: Safety, governance, and compliance are inbuilt at each layer. (Again to prime)
How can what you are promoting use AI?
Get impressed by these out-of-the-box and customized use instances.
Salesforce for small enterprise
Salesforce for Small Enterprise is a scalable CRM platform with a collection of instruments tailor-made to small enterprise wants, together with gross sales, customer support automation, and real-time analytics. With its flexibility and highly effective automation options, Starter Suite permits small companies to give attention to what they do finest — innovating and serving their prospects. Plus, its seamless integration with third-party apps ensures that every one enterprise processes are aligned, making it a robust asset for any rising enterprise. (Again to prime)
See an instance of Salesforce in motion
We now have many buyer tales to share, however let’s take a look at only one instance of how Salesforce helps ship success.
The Adecco Group, one of many world’s largest expertise resolution corporations, processes 300 million job purposes yearly whereas inserting 1 million individuals in jobs every day. They’re constructing an agent-first recruiting system that automates candidate shortlisting and preliminary outreach. This clever help will assist recruiters shortly discover the precise expertise for his or her roles — sustaining their benefit within the aggressive staffing business, with out dropping the human contact.
“Searching for a job is among the most emotional, annoying occasions of anybody’s life, proper?” mentioned Greg Shewmaker, senior vice chairman of worldwide operations and AI for the Adecco Group. “While you by no means hear again, you begin to query your self-worth.”
Autonomous brokers will step in to unlock resume knowledge and establish the very best candidates instantly. They may also maintain candidates knowledgeable after they aren’t a match, suggesting different alternatives that could be a greater match. This helps construct relationships with job seekers whereas additionally discovering the very best match for purchasers’ open roles. “We are able to transfer from a one-to-one relationship with candidates to connecting with thousands and thousands whereas sustaining the human contact,” mentioned Denis Machuel, CEO of the Adecco Group.
Unifying their data with Information Cloud and mixing 40+ Salesforce situations with different third-party methods by way of Mulesoft, the Adecco Group can also be creating complete profiles of every candidate and buyer that permit them acquire actionable insights from all over the world at scale.
By including Salesforce AI, they’ll supercharge their Gross sales Cloud capabilities to automate the repetitive technique of taking name notes, creating studies, and including orders. Then Advertising and marketing Cloud will use brokers to carry out the order era course of. AI may also help recruiters by pulling job posting particulars from cellphone name transcripts or emails – such because the position scope, pay vary, and {qualifications} – to shortly create an order inside Service Cloud. Collectively, these instruments are serving to the Adecco Group handle key metrics like fill charges and order intakes in actual time and act shortly to optimize expertise supply globally.
Salesforce’s ongoing innovation aligns seamlessly with their mission of offering 1:1 help for 100% of candidates and making the longer term work for everybody. (Again to prime)
What’s Salesforce finest identified for?
Salesforce is finest often called the #1 AI CRM, and is at all times innovating to assist corporations join with prospects in new and higher methods. We have been the primary firm to place enterprise software program within the cloud, and proceed to redefine what a CRM can do. That features combining trusted knowledge with autonomous brokers to construct deeper, extra personalised buyer relationships and assist workers do extra.
As an organization, we do greater than construct nice merchandise. Our biggest strengths are our values: belief, buyer success, innovation, equality, and sustainability. We consider companies of each dimension is usually a platform for change, driving development whereas constructing a greater future.
And we lead by instance. From the start, Salesforce has adopted the 1-1-1 philanthropic mannequin — donating 1% of our fairness, our product, and our workers’ time to help communities all over the world. So far, that dedication has resulted in additional than $840 million in grants, 10 million hours of volunteer service, and product donations for over 62,000 nonprofits and academic establishments.
We additionally consider expertise ought to serve a broader function. Salesforce has created options to assist organizations observe and cut back their environmental impression, and Trailhead modules to assist workers construct new expertise and reskill for the longer term. These assets span the whole lot from AI and knowledge literacy to enterprise and technical expertise, making certain individuals can adapt as job necessities evolve. It’s a part of our ongoing effort to make innovation trusted, accessible, and intentional. (Again to prime)
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People and brokers driving buyer success
Success comes when workers and AI brokers work collectively. Workers acquire extra time for creativity and technique, whereas brokers deal with routine duties at scale — from resolving service requests immediately to surfacing insights in gross sales and advertising. The result’s stronger relationships, quicker innovation, and extra resilient development.
The way forward for buyer success is constructed on this collaboration between people and brokers. Discover how Salesforce might help what you are promoting unlock that potential and proceed your studying journey with these free assets:
Salesforce 101 — Uncover easy methods to join along with your prospects in a complete new means with Salesforce.
Uncover Agentforce Brokers — Find out about autonomous brokers and the way they might help you get extra performed. (Again to prime)
*Supply: 2025 Salesforce Buyer Success Metrics International Highlights. Information is aggregated from 3,016 prospects throughout 9 nations.
Salesforce is the world’s #1 AI CRM platform, and helps companies use AI, knowledge, and apps to be taught extra about prospects and higher join with them. This opens up new alternatives and results in extra development for corporations of any dimension, throughout any business, at any stage.
Salesforce is utilized by companies of all sizes to handle buyer relationships, streamline gross sales processes, automate advertising, and supply customer support options. It makes use of knowledge and AI brokers on one unified platform to assist departments collaborate, service prospects, and be extra productive.
Sure, Salesforce is a cloud-based buyer relationship administration (CRM) platform that helps companies handle gross sales, advertising, service, commerce, and extra.
Salesforce’s merchandise embody Agentforce Gross sales, Agentforce Service, Agentforce Advertising and marketing, Agentforce Commerce, Salesforce Platform, Agentforce, and Slack. We’ve additionally constructed a complete Buyer Success ecosystem to assist prospects get essentially the most out of their Salesforce funding. This contains collaborating with our Skilled Providers staff to arrange your Salesforce occasion, our AppExchange that permits you to customise Salesforce merchandise, and the power to coach your complete workforce on Salesforce and in-demand expertise at no cost with Trailhead.
Agentforce is the agentic layer of the Salesforce platform — essentially the most full, trusted strategy to deploy AI brokers throughout your essential enterprise capabilities. Grounded in what you are promoting knowledge, brokers can work 24/7 inside your organization’s guardrails, taking up duties autonomously so people can give attention to creativity, relationships, and technique.
Sure. Salesforce for Small Enterprise is scalable with a collection of instruments tailor-made to SMBs. It additionally integrates seamlessly with third-party apps to make sure that all processes are aligned. With Salesforce, upgrades occur mechanically by way of the cloud, you obtain the identical safety requirements demanded by our most stringent prospects, and our merchandise can scale with you. Salesforce SMB merchandise embody Starter Suite and Professional Suite.
Migrating from one other CRM to Salesforce is usually a easy course of if approached systematically. The steps concerned in planning and executing a profitable CRM implementation embody performing a wants evaluation, customization tailor-made to your present workflows and instruments, coaching and help, and ongoing analysis and iteration.
Salesforce can be utilized, and customised for any business, a few of which embody healthcare, finance, retail, manufacturing, schooling, and authorities. Study extra about Salesforce Industries right here.
Sure. All Salesforce’s agentic AI platform, Agentforce, lets corporations construct and deploy AI brokers that may autonomously take motion throughout each division. These actions embody reaching out to gross sales leads and shutting offers, responding to buyer points, creating and operating advertising campaigns, and producing product descriptions. Brokers additionally work alongside people to reply worker questions, resolve points, and speed up on a regular basis duties within the pure circulation of labor.
Salesforce pricing varies primarily based on the product and plan. Take a look at Salesforce product pricing right here.
On common, our prospects see a 31% ROI (return on funding) after they implement Salesforce. And it’s not some prospects who profit from switching: 99% of Salesforce prospects obtain a optimistic ROI.*
That’s as a result of we’ve got a whole help ecosystem that will help you attain your objectives quick. With Salesforce, you possibly can decrease prices and increase productiveness throughout your complete group utilizing one trusted platform. It will increase productiveness with the assistance of AI brokers, and it drives environment friendly development by serving to your workers exceed buyer expectations.
