This 12 months, manufacturers, retailers and publishers have additional embraced innovation and rising know-how to foster distinctive, adaptive and extremely related shopper interactions. That is clear among the many finalists for the 2025 Digiday Awards, who additionally tapped into cultural developments and the zeitgeist to stay top-of-mind with audiences, with artistic being tied on to measurable outcomes and enterprise influence.
As an example, within the Greatest Use of Influencer Advertising and marketing class, Warner Bros. Discovery’s Brave Studios is nominated for a Google Pixel marketing campaign centered across the third season of HBO’s “The White Lotus.” Popular culture podcaster Evan Ross Katz and forged member Nicholas Duvernay traveled via Thailand with solely the Google Pixel and Gemini to information them, turning real-time exploration right into a dynamic content material sequence that paired seamlessly with the present’s weekly episodes. The outcomes positioned Google Pixel with Gemini on the coronary heart of cultural dialog, driving greater than 104 million impressions, 1.3 million views and engagement from followers, manufacturers and expertise alike.
And Important Mass is among the many finalists within the Greatest Use of AI class. The company reimagined how Starburst connects with shoppers by creating a customized AI pipeline for its “Completely different Each Time” marketing campaign. As a substitute of counting on new product launches, the model tapped into Gen Z’s urge for food for creativity, individuality and fixed discovery by producing modular, ever-changing content material tailor-made to completely different audiences and contexts. In simply seven months, Starburst Gummies noticed a 150% improve in greenback development and a 65% rise in unit gross sales, whereas the general portfolio achieved an 8% elevate amongst Gen Z.
Among the many nominees within the Know-how Govt of the Yr class is Instacart’s Ali Miller. As basic supervisor of promoting at Instacart, Miller has reworked Instacart Advertisements right into a unified, omnichannel retail media ecosystem that delivers measurable efficiency for greater than 7,000 manufacturers. Since becoming a member of in 2021, she expanded the platform from a single advert format to a full-funnel providing that spans on-site, in-store and off-platform media. Within the final 12 months alone, she launched new codecs and launched superior self-serve instruments. She additionally deepened partnerships with Google, Meta, NBCUniversal, YouTube and Pinterest, whereas scaling Carrot Advertisements to energy retail media for main manufacturers and retailers.
Altogether, the work the judges nominated in 2025 demonstrates how entrepreneurs are delivering tailor-made and private model experiences that drive development and efficiency.
See the entire listing of finalists beneath.
Company Govt of the Yr
Mike Treff, CEO of Code and Concept
Lauren Kushner, CEO of Kettle
Lee Newman, GSD&M
Oli Walsh, CEO of Invisible Dynamics
Phil Case, President of Max Join Digital
Monica Tailor, McCann Content material Studios
Greatest AI Device – NEW
Modify Progress Copilot: Your AI-Powered App Progress Associate
Eager Finds Extra Income for Seasonal Model
NBCUniversal & Big – OLI
Digital Tradition Group’s AI-Powered Viewers Resonance Index™
Pillar & Sprinklr AI Drive $1M+ for Regulated Manufacturers
Flight Management Copilot: Agentic AI + Omnichannel Promoting
Greatest Audio Marketing campaign
Sling TV’s Sensible Audio Technique for Subscriber Progress
Hennessy x iHeartMedia: Club520 Podcast & Enviornment Tour
Wondery Means Enterprise
Pfizer’s Science Will Win Podcast – Season 4
Greatest Branding Marketing campaign B2B
Amazon Advertisements & Anomaly NY – Media Envy
T. Rowe Worth Relaunches Model with The Energy of Curiosity
IFS & Deviceful: Constructing a model by making a class
From Cocktails to Mocktails, Knowledge-driven with a Twist by NCS
Palo Alto Networks – Product Launch of That is Precision AI™
“The Massive Deal” offered by Entrance Workplace Sports activities x Nuveen
Greatest Branding Marketing campaign B2C
Crunchyroll Wins Greatest B2C Branding Marketing campaign from Digiday
Moose Toys & Gamefam: #1 Multigame Toy Marketing campaign on Roblox
Wholesome Paws, a Chubb Firm – Protected. Like Household.
Mindgruve for First Horizon Financial institution – The Better of Massive and Small
Tambourine’s “Lifetime of Islands” Marketing campaign for The Bahamas
Pluto TV “Really feel the Free”
Greatest Collaboration
Important Mass, M&M’S & Kate Spade New York: Assertion Sweet
Netflix & Saylor – Bridgerton x Maxbone Collaboration
DIRECTV Hen Ballparks
State Farm x ESPN Full Courtroom Press, ft. Caitlin Clark
Google Pixel x HBO MAX The White Lotus
Publicis & Shondaland Make Flonase Speak Of The Ton
Greatest Cookieless Identification Know-how – NEW
Experian Units New Commonplace for How Purchase & Promote Sides Use ID
Yahoo ConnectID Reveals True Marketing campaign Impression
Ogury One, the Subsequent Period of Privateness-Pushed Promoting
Spectrum Attain & Matter Brothers Case Examine
Intent IQ: Empowering Purchase-Aspect & Promote-Aspect Concurrently
Greatest Inventive
Sea-Doo – Discover your water
Digiday Greatest Inventive – State Farm® Batman vs. Bateman
Advantages of Hilton Grand Holidays: Room For Everybody
Palo Alto Networks – Product Launch of That is Precision AI™
Launch of Wells Fargo search engine marketing Content material Technique
BBC StoryWorks x HONOR – Honor the Challenger
Greatest Knowledge Administration Platform – NEW
Freestar + Audigent Unlock Writer Worth with DMP
Nexxen Discovery: Redefining Knowledge Intelligence
Revry & IndiCue – Launch of PrismRiot Multicultural DMP
Greatest E-Commerce Technique
Carhartt x January Digital: Report Vacation Efficiency
A Minimize Above: Peak Commerce Technique 2025
theSkimm’s Vacation Unwrapped 2024
Kevel x MC Sonae: Powering Sport-Altering E-Commerce Media
Greatest Occasion
Undertaking Wholesome Minds World Psychological Heath Day Competition & Gala
FIFA & Gamefam Encourage Fandom with #1 Soccer Occasion on Roblox
H&M Hosts Shock Charli xcx Live performance in Instances Sq.
Deloitte’s 2024 Local weather Week: The Artwork of Sustainability
The Inexperienced Media Summit
Boardroom Talks Reside with Bose
Greatest Experiential Marketing campaign
Resy Rallies Diner Assist Throughout Sluggish Winter Months
H&M Hosts World Occasion Collection Celebrating Music and Vogue
The Sprint Pad from Tripadvisor and DoorDash
Jack within the Field x Deadpool Launch Mini Chimi Bang Bangs
Paramount+’s The Lodge 2024
Avalanche9000 Advertising and marketing Marketing campaign
Greatest Gaming/Esports Marketing campaign
Pixels to Pies. Genshin Impression & McDonald’s Feed Fandom.
How OMEN Reclaimed Gamer Mindshare Throughout Amazon’s Ecosystem
Paramount & Gamefam: First Playable Story on Roblox
Scopely & Omelet – Friendship Pays in MONOPOLY GO!
Quest for the Unimaginable – Lenovo Legion, Intel, & Portal A
Ally – Tee Time Speedrun
Greatest In-Sport Promoting Technique
Sony Footage & ShowHeroes – Venom In-Sport Launch in Brazil
Sky Metropolis by Umi Video games for Sky Broadband
Hearts & Science x Warner Bros: Beetlejuice, Beetlejuice
Greatest Multi-Platform Marketing campaign
SCS, Contobox & Moms® – The Bugs Are Again!
Value Preventing For
Peacock & Cosmo: Debut of the brand new sequence Apples By no means Fall
Remezcla – El Béisbol Es Otra Cosa MLB Marketing campaign
Made to Make You Suppose from BBC Studios
Hearts & Science x Warner Bros – Beetlejuice, Beetlejuice
Greatest Partnership
Pixels to Pies. Genshin Impression & McDonald’s Feed Fandom.
RAGÚ x Sizzling Ones: A Spicy Partnership
Dove Sports activities reIllustrated
JBL Energy Partnerships with SXSW and Rolling Stone
Crayola Create x TheSoul: Reimagining Creativity
Moose Toys & Gamefam: #1 Multigame Toy Marketing campaign on Roblox
Greatest PR Marketing campaign
JBC & theSkimm: A 24-Hour Reproductive Rights Lifeline
The Residence Depot – Getting InFront of the Proper Viewers
Juan Soto Joins Crew CELSIUS
From Cocktails to Mocktails, Knowledge-driven with a Twist by NCS
John Deere – The Seek for Chief Tractor Officer
PEPPA PIG “PIG Modifications”
Greatest Product Launch Marketing campaign
Adobe Photoshop Cell Launch
twelvenote/Lippe Taylor – 7UP Shirley Temple LTO Launch
Compass Media and Commonal – Launch of Compass TV
Hearts & Science x LOVESAC – PillowSac Accent Chair Launch
Lexus & Crew One – Reside As much as Life’s “What If’s” – Lexus GX
Palo Alto Networks – Product Launch of That is Precision AI™
Greatest Search Marketing campaign
Important Mass & BMW: Driving Discovery
Important Mass & Mini: Shifting Gears
Roto-Rooter & DAC: Smarter Search, Native Impression
How LUUX Media Delivered 719% ROAS for Clinique La Prairie
SupplyHouse – Segmenting Audiences for Smarter Spend
Important Mass & First Command: Successful the Content material Conflict
Greatest Use of AI
270B & Avocados From Mexico – Name Gronk on the Guacline
DDB, Important Mass & Starburst: Completely different Each Time
NBCUniversal & Big – OLI
BrandMatch: New GenAI answer by New York Instances Promoting
TeqBlaze – Launch of TeqMate AI for Programmatic Ops
How Monks’ AI Helped Headspace Ship Pleasure and Scale back Stress
Greatest Use of Rising Tech – NEW
Ally – Rocket League Code Redemption
Paramount & Gamefam: First Playable Story on Roblox
Origin & Go to Maine – Zero-Code, Dynamic CTV Advert Overlays
Digital Tradition Group’s AI-Powered Viewers Resonance Index™
Sol de Janeiro on Roblox
Tripadvisor’s Doorway to Abu Dhabi
Greatest Use of Influencer Advertising and marketing
Ally – Talladega Rocket Racing Match
Audible – There’s Extra To Think about When You Hear
Pollen Goes Vogue by Treatment Media & Kronans Apotek
Present World & Kingsford – King of the Grill
QYOU Media & Paramount Footage
Google Pixel x HBO MAX The White Lotus
Greatest Use of Retail Media
Collective Measures + VTech: Full-Funnel Vacation Wins
OBB Media & Dick’s Sporting Items – Pace Purchasing
Hugo Boss – Hugo Boss XP
Monks & Orbit – Full-Funnel Technique that Beat the Season
Wondersauce & Alta Dena – Contemporary from Southern Cow-lifornia
Android In-Retailer Retail Media by T-Cell
Greatest Use of Social
SharkNinja & Blue Hour Studios – Launch of Ninja SLUSHi
Remezcla – El Béisbol Es Otra Cosa MLB Marketing campaign
Hole x Invisible Dynamics “Get Unfastened”
Made to Make You Suppose from BBC Studios
The Shade Room x Harris For President: My Black Job
John Deere – The Seek for Chief Tractor Officer
Greatest Use of Video
Georgia-Pacific – Quilted Northern® – Hold It Quilted
Digitas & Sephora: Faces of Music
Fortune Model Studio + De Beers Group: Expertise Unearthed
AT&T x Hearts & Science x ATTN: Path to Connection
Crayola Create x TheSoul: Fostering Creativity
Hasbro/TheSoul – TRANSFORMERS ONE: NEW ADVENTURES
Marketing campaign of the Yr – NEW
Audible – There’s Extra To Think about When You Hear
Coach ‘Unlock Your Braveness’ Marketing campaign
PEPPA PIG “PIG Modifications”
Creed x Simon Beck – Silver Mountain Water Marketing campaign
The Shelf & [yellow tail] – Launch of Actual Speak Labels
billups for e.l.f Magnificence’s Change the Board Sport / SMD
Founding father of the Yr- NEW
Benjamin Billups, founding father of billups
BoldHue Co-founder and CEO, Rachel Wilson
Crystal Foote, Digital Tradition Group’s AI-Powered Viewers Resonance Index™
Kindred Co-Founders, Tasneem Amina and Justine Palefsky
Myles Worthington – CEO and Founding father of WORTHI
Ben Goodwin, Cofounder, CEO, and Formulator of OLIPOP
Chief of the Yr
Detavio Samuels, REVOLT and Offscript Worldwide
David Krupp, billups
Shachar Scott, Meta Actuality Labs
Joshua Alvernia, Clue Digital
Tom Nolan, Kendra Scott
Katherine Freeley, Boehringer Ingelheim
Advertising and marketing Govt of the Yr
Purple Lobster’s Comeback Marketing campaign with CMO Nichole Robillard
Shannon Ryan, Disney Leisure Tv
Neil, VP Advertising and marketing at Kevel
Allison Stransky is CMO at Samsung Electronics America
Archit Mardia: Rebuilding Lenovo Yoga for Gen Z
Yin Woon Rani, MilkPEP
Most Dedicated to Sustainability
HorizonEco: Scaling Sustainability in Media
MobileFuse: Trailblazing Company Local weather Motion
How Each Man Jack Leveraged Sustainability to Drive Objective
The Shelf x Natura – U.S. Launch by way of Creator-Led Marketing campaign
Aquent / All in on Earth
Most Revolutionary Company
Code and Concept
Big – driving what’s subsequent in digital.
Tripadvisor’s Wanderlab
Influencer-Transferring the Trade Ahead by Humanizing Manufacturers
Deloitte Digital
Digiday Media & New Engen
Most Revolutionary Model
It Pays To Corpay – Rebranding a World Funds Chief
Seed: Innovation on the Intersection of Science and Tradition
Manychat: As a result of Burnout isn’t a Enterprise Technique
Most Revolutionary Writer
Minute Media
Morning Brew Inc.
Most Revolutionary Know-how Platform
Wrango: The Important Platform for Healthcare Advertising and marketing
Integral Advert Science
OpenXSelect, OpenX’s Superior Provide-Aspect Focusing on Platform
Kargo Delivers Unforgettable CTV Experiences for Manufacturers
Waymark – AI Video Advert Inventive That Drives Income
DeepIntent Cortex – The Subsequent Era Healthcare DSP
Know-how Govt of the Yr – NEW
Jarrod Martin, World CEO of Acxiom and KINESSO
David Kostman, CEO, Teads
Instacart’s GM of Promoting, Ali Miller
Crystal Foote, founding father of Digital Tradition Group
Dave Bottoms, architect of Upwork’s AI-powered market
Raina Moskowitz Ushers in New Period of Innovation at TKWW
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