Throughout the media, advertising and promoting industries, organizations proceed to embrace modern makes use of of synthetic intelligence — setting new requirements for artistic and moral use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success by way of their AI efforts, from empowerment and accessibility to international attain and inclusivity.
As an illustration, within the Most Accountable Use of AI class, nominees embrace Vermillio, an AI licensing and safety platform that empowers expertise, studios, labels and different IP holders to safeguard their work within the period of generative AI. Constructed round its proprietary TraceID expertise, Vermillio offers creators management over how their content material is used whereas enabling them to soundly faucet into AI’s potential. In 2024 alone, the corporate eliminated greater than 130,000 unauthorized AI-generated items of content material, delisted dangerous websites from serps and launched 4C Verified, a free NIL safety service designed to return energy to creators.
Among the many finalists within the Most Revolutionary Use of AI by a Writer class is Time. The 102-year-old international media model, which reaches greater than 120 million individuals worldwide, debuted Time AI, an interactive generative AI expertise, in December 2024. Developed in partnership with Scale AI, and different strategic companions equivalent to OpenAI and ElevenLabs, Time AI permits customers to ask questions, discover historic context and obtain correct, in-depth data based mostly on verified Time articles and archives. The platform is designed for targeted, significant conversations, with strong guardrails to make sure accuracy, security and alignment with Time’s editorial requirements.
And Important Mass is among the nominees within the Finest AI-Pushed Marketing campaign class. The company labored with Lipton to revitalize the ready-to-drink class in Latin America with a marketing campaign focusing on Gen Z customers in Brazil, Mexico, Guatemala and Chile. The model localized its international id to mirror the various, expressive existence of Latin American youth whereas reinforcing its refreshing taste profile. The marketing campaign achieved exceptional impression throughout digital, sampling and OOH channels. Lipton surpassed attain and engagement targets on Meta, YouTube and TikTok whereas executing a standout sampling program with Rappi and Ze Supply.
Altogether, the work the judges nominated in 2025 demonstrates how publishers and entrepreneurs proceed to pioneer approaches to AI.
See the whole record of finalists under.
AI Chief of the 12 months
- Wesley ter Haar
- Alon Yamin, CEO, Copyleaks
- Digital Tradition Group’s AI-Powered Viewers Resonance Index™
- Brandtech’s Rebecca Sykes
- Acxiom & Graham Wilkinson – Constructing the Trade’s AI OS
- Dr. Aaron Andalman, The Neuroscientist Evolving Advert Tech
Finest AI Software
- Akkio + Horizon Media – Co-Growth of AI Platform
- Attentive for OLLY – E-mail & SMS AI-Pushed Advertising and marketing Success
- Canva
- Coactive AI – Multimodal Utility Platform
- CommerceIQ Launches Ally – Your AI teammate for commerce
- Spreetail – SmartShelf: AI-Powered Digital Shelf Agility
Finest AI-Pushed Marketing campaign
- 270B & Avocados From Mexico – Name Gronk on the Guacline
- Important Mass & Lipton: Shadows Marketing campaign
- DDB, Important Mass & Starburst: Totally different Each Time
- How AI outperformed business benchmarks for Califia Farms
- McDonald’s dominates breakfast utilizing an AI Agent
- St. Jude Kids’s Analysis Hospital: The Artwork of Hope
Finest Inner Use of AI
- AI Creator Residency: Scaling Innovation Throughout 7,000 Workers
- Beeby Clark + Meyler — Ventas AI for Promoting
- Digital Tradition Group’s AI-Powered Viewers Resonance Index™
- Illumio – Finest Inner Use of AI to Rework Advertising and marketing Ops
- Lemonlight’s Hero, AI-Powered Video Platform
- MMA World & Monks’ A3 Initiative: Dave.com & Selection Accommodations
Finest Use of AI in Advertising and marketing Analytics
- Amperity’s Id Decision Agent
- Fandom’s FanDNA Helix
- Inmar Intelligence’s Fitscore for Smarter Creator Campaigns
- MMA World, AT&T & GM: Consortium for AI Personalization
- Radiant Digital – Scoring Intent
- Vidmob’s AI Analytics Predicts Kellanova’s Advert Efficiency
Most Revolutionary Use of AI by a Model
- Wistia’s AI Translation Function
- Dwell Vivid by Thai Life Insurance coverage and VML Group/Mirum
- Marketeam.ai – Autonomous AI Brokers In search of Work Go Viral
- Let’s Story! by Applaydu: Revolutionary AI eBook Platform
- 106.3 The Fizz FM – Powered by Slice Wholesome Soda
- MMA World & AT&T: Consortium for AI Personalization
Most Revolutionary Use of AI by a Writer
- Solely In Your State – Launch of Editorially-Curated AI Instruments
- BCG & Bloomberg Media Studios – The CEO Radar
- TIME – Launch of TIME AI
- Future x Who What Put on – ISA: Clever Procuring Assistant
- Newsquest’s AI-Assisted Reporter Initiative
- Spectrum Attain & Waymark Partnership
Most Revolutionary Use of AI by an Company
- Monks’ AI Recruitment Chatbot “WesleyBot”
- Jellyfish – AI-powered transformation
- Smarter AI, Stronger Manufacturers: Crealytics’ 2025 Affect
- 106.3 The Fizz FM – powered by Slice Wholesome Soda
- Viral Nation
Most Accountable Use of AI
- Brandtech’s Bias Breaker: mitigating bias in AI property
- SeeMe Index
- Let’s Story! by Applaydu: Revolutionary AI eBook Platform
- Vermillio: Constructing the Guardrails for the Generative AI Period
- Bria’s Visible Generative AI Platform-as-a-Service
- Democratizing Intelligence: Horizon Media’s Accountable AI
Share
