The vibes within the microbrand watch trade are, as the youngsters say, immaculate.
Though the a whole lot of manufacturers that make up the cottage trade are technically competing in opposition to each other, it typically doesn’t really feel that means. A lot of the manufacturers are run by watch fanatics themselves, so there’s a spirit of camaraderie between their firms that’s uncommon for any trade.
I do know a number of model homeowners who’re pals with each other and who assist and encourage one another’s companies. (Simply take a look at the Intersect Watch Present, which is collectively run by the homeowners of Nodus, Jack Mason and Formex.) A rising tide lifts all boats, positive, however the inter-brand assist within the microbrand house feels real.
Generally, this assist results in legit collaboration, which is all the time a plus for the customer, because it permits them to successfully get two nice manufacturers for the worth of 1 watch. The newest instance of this comes from two manufacturers that, no less than on the floor, couldn’t be extra completely different.
This isn’t your great-grandad’s WWI trench watch.Vario x RZE
Worlds Collide
The 2 microbrands in query are Vario and RZE. Each manufacturers are primarily based in Singapore, however that’s actually the place their similarities finish.
Vario focuses on vintage-inspired watches. And I imply actually vintage-inspired. Whereas numerous manufacturers draw inspiration from mid-century device watches, Vario’s designs come from the primary half of the 20th century.
