Between traditionally low gasoline costs, regulatory loopholes and altering client preferences, all kinds of things have contributed to the ever-growing measurement of automobiles in the USA.
In the end, although, there’s no getting round the truth that it’s spawned one thing of an arms race whereby drivers are decided to be behind the wheel of the most important factor on the street — usually extra out of a sense of self-preservation than any actual want for the scale.
Nonetheless, some automakers (Ford and Hyundai) have heeded the decision to downsize their choices and demonstrated a transparent demand for compact pickups. With the Maverick and the Santa Cruz being the one two vehicles of their variety in the marketplace, plainly Toyota now has its eye on a chunk of the pie.
Ford’s Maverick has confirmed to be a standout since its introduction, with gross sales enhancements coming each new mannequin yr.Ford
Compact competitors
Since introducing the Maverick in late 2021, Ford has improved on the mannequin’s gross sales efficiency with every passing yr. So, regardless that some 74,370 patrons lined up for a Maverick within the first full yr that it was in the marketplace, that quantity climbed to 94,058 models in 2023 after which once more to 131,142 models in 2024.
And right here’s the factor — regardless of a tumultuous first half of 2025 affected by tariffs and different political uncertainties, Ford has managed to maintain the momentum going. With 98,078 Mavericks moved to this point, the Blue Oval has posted an 8.9 p.c enchancment in comparison with 2024.
