When you’re right here, you already know influencer advertising works. However discovering the best match? Not so easy.
Aussies spend over six hours weekly on social media, with 46% making purchases based mostly on influencer suggestions. One other 28% say they purchase spontaneously from social media each month.
Play your playing cards proper and influencer campaigns can earn $5.78 for each greenback spent, delivering big ROI.
However not all creators are equal. Some have the attain however not the belief. Others have trusting audiences however don’t suit your model’s ethos.
Preserve studying and get to know 30 of the highest health influencers in Australia—and the way to decide on the best one to your model.
10 must-know Aussie health influencers in 2025 (fast picks)
Earlier than diving into the listing under, have a look at these 10 standouts you might want to know. These are the cream of the crop with the largest and most influential accounts.
1. Kayla Itsines (@kayla_itsines)
- Fb: 27.7M
- Instagram: 15.7M
- YouTube: 414K
- TikTok: 94.8K
Supply: Instagram
Kayla modified the health sport for girls together with her early e-books and later her app, Sweat. Primarily based in Adelaide, she’s earned an enormous and dependable following, making her a really perfect companion for manufacturers focusing on a broad and engaged viewers.
2. Tammy Hembrow (@tammyhembrow)
- Instagram: 17.1M
- YouTube: 1.7M
- TikTok: 2.1M
Supply: Instagram
Tammy’s health empire spans her clothes line to her well being complement model, however she mixes health and well being with style, magnificence and life-style. Her genuine voice and journey all through motherhood have bonded her together with her large following.
3. Emily Skye (@emilyskyefit)
- Instagram: 2.6M
- Fb: 9.2M
- TikTok: 65.1K
Supply: Instagram
A health icon in Australia from the Gold Coast, Emily promotes a balanced life-style by means of her app and health packages. She’s a trusted determine for busy mums and girls searching for sustainable well being options.
4. Rachel Dillon (@racheljdillon)
- Instagram: 1.8M
- TikTok: 1M
Supply: Instagram
Rachel blends health and vitamin to assist ladies juggle well being, wellness and their hectic lives. Because the founding father of CSB and the Transfer with Us app, she’s constructed a strong fame. Now that she expects her second little one, a lot of her content material focuses on self-care and general well-being.
5. Ashy Bines (@ashybines)
- Instagram: 1M
- TikTok: 134.4K
- Fb: 3.3M
Supply: Instagram
Ashy has been a staple within the Aussie health scene for years, IYKYK. She is thought for her physique positivity and empowering method to health. She resonates with a broad viewers, together with these searching for self-confidence.
6. Joel Bushby (@joelbushby)
- Instagram: 1.5M
- TikTok: 5.3M
- YouTube: 371K
Supply: Instagram
Joel is a metamorphosis coach and pure bodybuilding advocate. He based The Pure Transformer, which offers on-line practical coaching and training packages. Joel’s method to health has earned him a devoted following.
7. Jaden Tyson Laing (@jadentysonlaing)
- Instagram: 625K
- TikTok: 867.9K
- YouTube: 32.9K
- Fb: 140.1K
Supply: Instagram
Because the third strongest man in Aus, Jaden combines health content material with motivational storytelling. His aesthetic, workout-focused movies and rising neighborhood place him as a next-gen chief in Aussie health.
8. Eugene Teo (@coacheugeneteo)
- Instagram: 671.8K
- Fb: 394.7K
- YouTube: 1.07M
Supply: Instagram
Eugene based his coaching app, Ganbaru Technique, and has turn out to be a go-to useful resource for lifters chasing an evidence-based method to positive factors and progress. He breaks down massive subjects like biomechanics and hypertrophy into content material that’s accessible and digestible.
9. Zac Perna (@zacperna)
- Instagram: 533.4K
- YouTube: 853K
- TikTok: 157.8K
Supply: Instagram
Zac is certainly one of Australia’s most distinguished male health gurus, recognized for his mixture of health club vlogs, transformation suggestions and genuine humour. He coaches different private trainers on scaling their manufacturers and sometimes works with Gymshark and big-name complement firms.
10. Nick Cheadle (@nickcheadlefitness)
- Instagram: 740K
- YouTube: 21.7K
Supply: Instagram
A power and hypertrophy coach, Nick is thought for his no-nonsense method to lifting, vitamin and coaching science. His instructional content material and training insights make him a prime choose for severe lifters and business professionals.
The Australian health influencer panorama
The health scene down underneath is of course energetic and dynamic with a neighborhood focus. In relation to social media, influencers on this house sometimes emphasise life-style steadiness, psychological wellness and practical coaching, which resonates with audiences from Gen X to millennials and Gen Z.
Authenticity is valued over aesthetics. The previous fitspo period has paved the way in which for reasonable health journeys and holistic well being. Homegrown tendencies like hybrid coaching and intestine well being are massive proper now. Most creators put up greater than exercises—they construct communities round wellness, efficiency and self-confidence.
TikTok and Instagram stay the most well-liked networks, however YouTube can also be experiencing a resurgence as health creators put money into long-form coaching and narrative content material.
And the info backs the expansion: Well being and wellness content material noticed a 38% improve in engagement year-over-year throughout APAC, with influencer-led content material outperforming model posts by 2.5x.
For manufacturers centred round well being, wellness or health? This house presents far more than visibility—it offers an opportunity at actual neighborhood impression.
How one can discover the best Australian health influencers to your model
Discovering the best health influencer to your model is greater than follower counts.
Sprout’s Influencer Advertising platform offers full creator profiles, displaying detailed demographics like age, location and gender. When you’re attempting to focus on millennial ladies in Sydney, you’ll be capable to discover precisely which creators can ship.
Creator profiles additionally give customers entry to engagement charges throughout social networks, so you possibly can spot who’s truly producing conversations, not simply amassing views.
Plus, with insights into model mentions and collaborations, you possibly can examine whether or not influencers have labored with comparable manufacturers (or rivals), and get a way of their values and work ethic. It’s all about avoiding mismatches earlier than they occur.
Right here’s some extra sensible recommendation to comply with when working with influencers:
Know your viewers
It’s not nearly selecting an influencer with lots of followers. Does this individual join with the viewers you need to attain? Are their followers the type of people that’ll vibe along with your model?
Discovering the best creator doesn’t need to be exhausting—allow us to do the heavy lifting for you. Try our newest knowledge on health influencers, from attain to engagement.
Engagement > follower counts
Larger isn’t all the time higher. Positive, somebody with tens of millions of followers would possibly look interesting, however what issues extra is whether or not their followers are participating with their content material. When you didn’t already know, micro-influencers typically have larger engagement charges than these with large followings.
Actual content material = actual impression
On this planet of health influencers, authenticity is all the things. If their content material feels compelled or overly promotional, it may not land effectively with their viewers and gained’t do a lot to your model. Search for health business influencers who create content material that resonates and feels pure.
Search for alignment
You don’t need to work with somebody whose private model may mirror poorly on yours. Test their previous content material, values and any public controversies they’ve been concerned in. You need to make sure the influencer’s persona doesn’t conflict along with your model’s values.
Sprout Social makes assessing model match and security straightforward, avoiding reputational mishaps. Every Creator Profile inside the Influencer Advertising platform features a model security rating, which notes any purple flags from a creator’s historical past.
Suppose outdoors the field
Don’t restrict your self to on-line content material collaborations. Increasingly model collaborations are taking influencers off-screen and into IRL advertising alternatives, reminiscent of partnering on model journeys, helping with pop-up shops and internet hosting occasions.
Try the prime 10 social media tendencies taking on Australia in 2025.
Prime 25 health influencers in Australia
Persevering with on from the highest ten, listed here are 15 extra Australian health influencers to know.
Feminine Australian health influencers
11. Chloe Ting (@chloe_t)
- Instagram: 2.5M
- TikTok: 750.5K
- YouTube: 25.7M
- Fb: 339.5K
Supply: Instagram
Identified for her viral YouTube exercises through the pandemic, Chloe Ting turned a worldwide family title virtually in a single day. Her high-energy, equipment-free routines helped tens of millions begin their health journey at dwelling and gained her an eye-watering following throughout networks.
12. Amanda Bisk (@amandabisk)
- Instagram: 626K
- TikTok: 2K
- YouTube: 37.2K
Supply: Instagram
A girl of many skills (pole vaulter, athletics coach, yoga teacher and train physiologist), Amanda Bisk is certainly one of Australia’s greatest health influencers, with over half 1,000,000 followers on Instagram alone. She additionally based the Recent Physique Recent Thoughts program, serving to Aussies get match from their residing rooms.
13. Chontel Duncan (@chontelduncan)
- Instagram: 1.2M
- Fb: 658K
- YouTube: 19.9K
- TikTok: 48.0K
Supply: Instagram
Chontel is thought for her post-pregnancy health and her journey by means of motherhood. She combines health experience with private experiences, making her a strong advocate for well being and wellness manufacturers focused in the direction of ladies.
14. Base Physique Babes (@basebodybabes)
- Instagram: 493K
- Fb: 45K
Supply: Instagram
Felicia Oreb and Diana Johnson give attention to power coaching and physique confidence, making them a number one voice in ladies’s health. As co-founders of Base Physique Babes, they empower ladies by means of health and self-love.
15. Stephanie Sanzo (@stephaniesanzo)
- Instagram: 3.4M
- YouTube: 1.04M
- TikTok: 2M
Supply: Instagram
Stephanie is famend for her power coaching packages and empowering ladies to embrace lifting. Her genuine content material and dedication have constructed a powerful neighborhood round her model, which inspires ladies to be assured inside and out of doors the health club.
16. Tiffiny Corridor (@tiffhall_xo)
- Instagram: 236K
- Fb: 94K
Supply: Instagram
A former Largest Loser Australia coach, Melbourne-born Tiffiny based the health app MyTXO, combining bodily health with psychological well being methods and meal plans. She’s an important companion for manufacturers focusing on older millennials and Gen X customers.
17. Sarah’s Day (@sarahs_day)
- Instagram: 1.2M
- TikTok: 294.7K
- YouTube: 1.55M
Supply: YouTube
Sarah is a holistic well being and health professional recognized for her method to practical vitamin and health. Sydney-born Sarah’s emphasis on intestine well being and pure residing attracts a loyal, engaged viewers of wellness advocates.
18. Tanya Poppett (@tanyapoppett)
Supply: Instagram
With a background in train physiology, she shares sensible exercises and professional recommendation, particularly round pre- and post-natal health. Her method is evidence-based, accessible and backed by years of hands-on teaching and private coaching.
Male Australian health influencers
19. Nathan McCallum (@nathan)
- Instagram: 785K
- TikTok: 85.4K
- YouTube: 73.4K
Supply: Instagram
Nathan McCallum blends health, style and life-style in methods few others can. A former punk rocker turned health entrepreneur, his content material spans power coaching, males’s type and psychological well being. Manufacturers love him for his edgy aesthetic and deeply engaged neighborhood.
20. Adam Sullivan (Proof-Primarily based Coaching, @evidencebased_training)
- Instagram: 700.8K
- Fb: 87.9K
- YouTube: 16.4K
- TikTok: 438.8K
Supply: Instagram
Via his Proof-Primarily based Coaching model, Adam dishes out no-BS health recommendation, myth-busting sizzling takes and research-backed packages with a aspect of sarcasm—an ideal companion for manufacturers that aren’t afraid to be loud, daring and unapologetic.
21. Khan Porter (@iamkhanporter)
- Instagram: 188.1K
- TikTok: 41.4K
Supply: Instagram
Khan is certainly one of Australia’s prime CrossFit athletes and a four-time CrossFit Video games competitor. Mixing his elite athleticism with psychological well being advocacy and a vibrant persona, he brings authenticity and excessive efficiency to any health collaboration.
22. Daniel Conn (@dan_dc_conn)
Supply: Instagram
Dan is a former NRL participant who transitioned into health teaching and wellness advocacy. His content material options round health club, fatherhood, household and the outside. He can typically be seen selling native wellness centres, gyms and types like Everlast Australia.
23. Sam Wooden (@samjameswood)
- Instagram: 262.9K
- Fb: 364.7K
- YouTube: 24.8K
Supply: Instagram
Finest generally known as the founding father of the 28 by Sam Wooden program and former Bachelor, Sam’s constructed a loyal following by means of family-friendly, accessible health content material. His platform focuses on holistic well being and residential exercises, making him a trusted voice for manufacturers focusing on mainstream Australian audiences.
24. Josh Saunders (@hpucoaching)
- Instagram: 164K
- TikTok: 136.7K
Supply: Instagram
Josh Saunders is a BJJ black belt coach and entrepreneur who makes strikes on and off the mat. He’s constructed HPU Teaching right into a go-to for power and fight-focused coaching, mixing technical ability with performance-based programming.
25. Michael Ramsey (@ramslegit)
Supply: Instagram
Michael Ramsey based STRONG Pilates, a franchise that’s taken Australia (and now the world) by storm. His content material highlights efficiency, entrepreneurship and the fashionable hybrid athlete life-style, making him a singular determine within the Australian health scene.
Develop your model with assist from Aussie health influencers
Health creators don’t simply promote merchandise. They embody the existence your viewers aspires to stay. Particularly within the wellness business, authenticity drives conversions, builds neighborhood and strengthens model loyalty.
Partnering with the best creators will assist develop your attain, construct model credibility and drive actual outcomes.
Prepared to seek out the best health influencer to your model? Use Sprout Social’s AI-driven platform to trace tendencies, uncover engagement insights and simply handle influencer campaigns—all on one platform.
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