Instagram stays one among Australia’s prime social networks for manufacturers to attach with actual folks, and actual affect issues.
With 3 in 5 Australian lively on Instagram, the chance to attach along with your viewers by means of influencer advertising is huge. However when hundreds of creators publish every day, discovering the proper companions who align along with your model and drive affect requires greater than guesswork.
Listed below are 25 of essentially the most impactful Australian Instagram creators in 2025, spanning macro, micro and nano attain. From health gurus to on a regular basis storytellers, these influencers have engaged communities that manufacturers wish to work with.
Plus, ideas that can assist you spot real affect, keep away from frequent pitfalls and run campaigns that ship outcomes.
10 must-know Australian Instagram influencers in 2025 (fast picks)
To get began, try 10 of Australia’s most outstanding Instagram influencers throughout various attain.
Sprout helps you select influencers with actual affect. Sprout Social’s Influencer Advertising platform offers you an entire view of each influencer. Dig into every profile to evaluate viewers alignment, engagement high quality and marketing campaign outcomes with confidence. With numerous social knowledge factors and superior filtering instruments at your fingertips, it’s simpler to search out genuine companions who’re the proper match on your model and your objectives.
1. Chloe Morello (@chloemorello)
Supply: Instagram
- Followers: 1.1M
- Area of interest: Magnificence, life-style, journey
Chloe Morello is a widely known Australian magnificence influencer who has grown her Instagram presence over a decade. Her content material options a mixture of make-up tutorials, skincare ideas and life-style content material. She is understood for her approachable and genuine fashion, typically sharing her favorite merchandise and private tales along with her viewers.
2. Kayla Itsines (@kayla_itsines)
Supply: Instagram
- Followers: 15.7M
- Area of interest: Health, well being, wellness
Kayla Itsines is an Australian health icon recognised worldwide for her exercise packages and motivational content material. As a private coach and co-creator of the Sweat app, she promotes an inclusive and empowering method to health, specializing in power and well being somewhat than simply aesthetics. Kayla shares exercise routines, vitamin recommendation and transformation tales, constructing a supportive group of thousands and thousands.
3. Tammy Hembrow (@tammyhembrow)
Supply: Instagram
- Followers: 17.1M
- Area of interest: Health, trend, motherhood
A outstanding health influencer and entrepreneur from Australia, Tammy Hembrow is known for her intense exercises and classy life-style posts. Past health, she showcases her trend line and shares candid moments about motherhood, balancing enterprise and household life. She has constructed a worldwide following by combining health motivation with relatable every day life content material.
4. Shani Grimmond (@shanigrimmond)
Supply: Instagram
- Followers: 1.2M
- Area of interest: Magnificence, trend, life-style
Shani Grimmond is an Australian magnificence and life-style influencer recognized for make-up tutorials, trend content material and life-style vlogs. She can also be the founding father of the swimwear model Sylk Swim. Shani’s content material is genuine, relatable and trendy, interesting to a broad feminine Australian viewers.
5. Michael Finch (@michaelfinch)
Supply: Instagram
- Followers: 732K
- Area of interest: Meals, cooking, life-style
Michael Finch is a Brisbane-based chef and content material creator greatest recognized for partaking cooking movies and food-related content material. He received TikTok’s Meals Creator of the Yr award in 2024, highlighting his reputation and affect within the area. Michael shares recipes, cooking ideas and life-style moments on Instagram that resonate with meals lovers and residential cooks alike. Lots of his followers got here from his early days as a magnificence influencer—he’s additionally notably greatest pals with Shani Finch.
6. Luke Springer (@iam.mrluke)
Supply: Instagram
- Followers: 951K
- Area of interest: Schooling, comedy, life-style
Luke Springer is a main college trainer and content material creator from Adelaide who’s constructed an enormous following by sharing hilarious and heartwarming glimpses into classroom life. His content material highlights the highs, lows and occasional chaos of instructing younger youngsters, with a mixture of relatable skits, storytelling and academic commentary.
7. Antoinette Marie (@sydneyfashionblogger)
Supply: Instagram
- Followers: 1M
- Area of interest: Vogue, luxurious, life-style
Antoinette Marie, recognized on-line as “Sydney Vogue Blogger,” is one among Australia’s unique Instagram trend influencers. With a decade-long profession in content material creation, she’s recognized for curating luxe seems to be, designer wardrobe styling and high-end trend inspiration. Antoinette blends aspirational glamour with real-world relatability, typically sharing glimpses into her travels and private life. Her web page is a go-to for trend lovers searching for elevated fashion and timeless aesthetics.
8. Josh Miller (@itsjoshmiller)
Supply: Instagram
- Followers: 99.8K
- Area of interest: Household, images, life-style
Josh Miller is a Melbourne-based content material creator recognized for sharing genuine glimpses into his household life, images and life-style. As a stay-at-home dad, he provides a relatable perspective on parenting, typically that includes moments along with his spouse, influencer Steph Claire Smith, and their son Harvey.
9. Connie (Foodie or Fatty) (@foodie_or_fatty)
Supply: Instagram
- Followers: 66.9K
- Area of interest: Meals, opinions, life-style
Connie, often called “Foodie or Fatty,” is a Melbourne-based content material creator and full-time physician who provides candid meals opinions and showcases a wide range of eating experiences throughout the town. Her Instagram options a mixture of stylish meals spots, hidden gems and private anecdotes, offering her viewers with genuine insights into Melbourne’s vibrant meals scene.
10. Arpita Chawla (@arpitachawlaa)
Supply: Instagram
- Followers: 116K
- Area of interest: Vogue, life-style, magnificence
Arpita is a Melbourne-based content material creator recognized for her trendy trend decisions, magnificence ideas and life-style content material. Her Instagram showcases a mix of curated outfits, make-up tutorials and private moments, resonating with a various viewers. Arpita’s content material typically displays her Indian heritage. She collaborates with numerous manufacturers, sharing genuine opinions and experiences along with her followers.
The Australian Instagram influencer panorama
Instagram has a large presence in Australia, with round 14 million customers tapping in every day. Nevertheless it’s greater than a social community, it’s a strong driver of social commerce—40% of Australian buyers now flip to Instagram to find and purchase merchandise.
The community’s algorithm balances images, movies, Reels, Tales and Discover content material to maintain feeds recent and fascinating. Nevertheless, Reels continues to develop as the important thing format for discovery and model attain.
For entrepreneurs, Instagram influencer campaigns stay extremely efficient: 78% say posts ship the perfect outcomes, adopted carefully by Tales and video content material.
So what about viewers measurement? Micro-influencers, particularly girls aged 18 to 24, are inclined to generate the very best engagement, proving that authenticity and area of interest matter most to Australian customers.
Manufacturers that keep related to native tradition and tendencies stand out. A staggering 93% of Australian count on manufacturers to maintain up with cultural moments, and 36% say real interactions make a model memorable.
Native influencers perceive native tradition and tendencies, in order that they add belief to reside model activations, each digital and in-person. 80% of customers are prepared to purchase from manufacturers that associate with influencers past social media—suppose in-person occasions, model journeys and extra.
Partnering with the proper influencers who can converse to native communities and are culturally conscious goes a great distance.
discover the proper Australian Instagram influencer
Outline your marketing campaign objectives
Setting clear objectives is vital. Nearly 70% of entrepreneurs have used influencer advertising to construct model consciousness and drive engagement. Realizing whether or not you need consciousness, conversions or community-building helps goal influencers whose audiences align with these objectives.
Use Sprout Social’s Influencer Advertising platform to kind creators based mostly in your most vital marketing campaign objectives. It’s also possible to filter by viewers demographics, content material efficiency, previous model partnerships and extra.
Viewers, authenticity and engagement
Follower numbers don’t inform the entire story. Real engagement issues extra. 66% of Australians need manufacturers to be clear about their values, that means influencers who persistently share genuine, value-driven content material usually tend to earn viewers belief and drive actual engagement.
You should use the Influencer Advertising platform to establish which creators can drive outcomes. Transcend surface-level stats and entry detailed efficiency analytics for engagement charges, viewers development tendencies and historic marketing campaign outcomes.
Consider model security and fame
Model security is non-negotiable. Sprout permits customers to display screen Creator Profiles for previous controversies and be certain that influencers collaborate persistently. This protects your model from reputational dangers.
Monitor previous collaboration efficiency
Search for influencers with confirmed outcomes. Sprout Social’s Influencer Advertising software can present analytics on attain, engagement and viewers demographics from earlier campaigns, serving to you are expecting ROI and keep away from pricey mismatches.
Keep forward of tendencies and platform adjustments
Instagram’s algorithm and options evolve quickly. Influencers leveraging codecs like Reels, Tales and Buying generate higher viewers engagement. Working with creators who adapt shortly retains campaigns related and sensible.
Use instruments to streamline
Sprout Social’s Influencer Advertising platform lets you uncover appropriate creators by aggregating viewers insights, engagement metrics, model security checks and collaboration histories—multi function place—simplifying influencer administration and boosting marketing campaign success.
25 standout Instagram personalities in Australia
To finish the checklist of 25, listed here are 15 extra Australian Instagram influencers to look at this yr—damaged into macro, micro and nano attain. Australian macro Instagram influencers
11. Emily Skye (@emilyskyefit)
Supply: Instagram
- Followers: 2.7M
- Area of interest: Health, well being, wellness
Emily Skye, a health influencer and private coach from the Gold Coast, motivates her followers with exercise plans, vitamin recommendation and life-style content material. Her Instagram promotes a balanced, sustainable method to well being and health, specializing in empowerment and lifelike goal-setting. Emily’s content material emphasises psychological well-being alongside bodily well being, encouraging followers to embrace a holistic method to wellness.
12. Tara Milk Tea (@taramilktea)
Supply: Instagram
- Followers: 1.4M
- Area of interest: Vogue, journey, life-style
Tara is an Australian influencer recognized for her fascinating content material that blends trend, journey and life-style. Her Instagram options gorgeous images from her world adventures, trendy outfit inspirations and glimpses into her every day life. Tara’s aesthetic and storytelling have garnered her a devoted following, making her a outstanding determine within the influencer group.
13. Lauren Curtis (@lozcurtis)
Supply: Instagram
- Followers: 1.1M
- Area of interest: Magnificence, make-up, life-style
Lauren Curtis is an Australian magnificence influencer well-known for her make-up tutorials, product opinions and life-style content material. Specializing in pure seems to be and approachable magnificence ideas, Lauren’s Instagram resonates with followers searching for down-to-earth magnificence recommendation and magnificence inspiration. Her authenticity and relatability have contributed to her enduring reputation within the magnificence group.
14. Nathan McCallum (@nathan)
Supply: Instagram
- Followers: 784.2K
- Area of interest: Health, motivation, life-style
Nathan McCallum is a health coach and influencer who shares power coaching exercises, vitamin ideas and motivational content material. He evokes his followers to pursue health objectives with dedication and a constructive mindset. However past health, Nathan is a life-style and males’s trend influencer, too.
15. Chloe Szepanowski (@chloeszep)
Supply: Instagram
- Followers: 558.3K
- Area of interest: Wellness, motherhood, life-style
Chloe Szepanowski is an Australian influencer and entrepreneur specializing in holistic well being, acutely aware residing and motherhood. She co-founded the activewear model Szep and the wellness platform Nicely Internet, reflecting her dedication to selling a balanced and aware life-style. Chloe shares insights into power therapeutic, self-care practices and her experiences as a mom, inspiring her viewers to embrace wellness in all points of life.
16. Kentaro Yoshida (@kentaro_yoshida)
Supply: Instagram
- Followers: 118.5K
- Area of interest: Illustration, surf tradition, Japanese-Australian life-style
Kentaro is a Japanese-Australian illustrator whose artwork is impressed by coastal residing, surf tradition and Japanese heritage. His Instagram is a vibrant feed of mural work, business collabs and behind-the-scenes sketches, all underpinned by his signature hand-drawn fashion. He’s labored with main Australian manufacturers like Billabong and Common Pants, and provides a laid-back, visible storytelling expertise that resonates with youth tradition and life-style audiences.
Australian micro Instagram influencers
17. Deborah Aldridge (@debbizi)
Supply: Instagram
- Followers: 86.4K
- Area of interest: Health, yoga, vitamin
Deborah Aldridge is a Sydney-based nutritionist and yoga teacher recognized for her holistic method to well being and wellness. With a background in advanced trauma remedy and a deal with inclusive, trauma-informed yoga practices, she provides a novel mix of bodily health and psychological well-being.
18. Khanh Nguyen (@genghiskhanh)
Supply: Instagram
- Followers: 82.4K
- Area of interest: Meals, recipes, Vietnamese-Australian delicacies
Khanh Nguyen is an award-winning chef and meals creator recognized for sharing scrumptious Vietnamese-Australian recipes on Instagram. Past his fine-dining background as Govt Chef at King Clarence, he immediately brings his ardour for cooking to his followers by means of easy-to-follow recipes, meals styling and vibrant kitchen moments. His content material blends skilled culinary experience with approachable house cooking.
19. Canna Campbell (@sugarmammatv)
Supply: Instagram
- Followers: 70.1K
- Area of interest: Meals, life-style, recipes
Canna Campbell is a meals and life-style creator recognized for her recent, approachable recipes and vibrant meals images. She shares a mixture of wholesome meals and indulgent treats, typically that includes seasonal and domestically sourced components. Her content material resonates with followers searching for easy-to-make recipes with a artistic twist, making her a go-to for meals and life-style manufacturers.
20. Belinda Norton (@belinda.n.x)
Supply: Instagram
- Followers: 61.1K
- Area of interest: Well being & health, wellness, household
Belinda Norton is a well being and health educator, private coach and creator based mostly in Gold Coast, Australia. With over 24 years of expertise, she specialises in sustainable well being practices for girls and households. Belinda shares sensible wellness recommendation, exercise routines and nutritious recipes to encourage others to steer balanced and wholesome lives. Her content material resonates with people searching for lifelike approaches to health and well-being, particularly for busy dad and mom.
Australian nano Instagram influencers
21. Riley Beven (@rileyinmelb)
Supply: Instagram
- Followers: 7.6K
- Area of interest: Life-style, trend, content material creation
Riley Beven is a Melbourne-based content material creator recognized for his partaking life-style and trend content material. By his Instagram, he shares curated outfits, private experiences and insights into his every day life, resonating with a various viewers. Riley’s approachable fashion and genuine voice have garnered him a devoted following, making him a notable determine within the Australian influencer scene.
22. Elly Hudson (@ellymhudson)
Supply: Instagram
- Followers: 3.8K
- Area of interest: Life-style, trend, enterprise
Elly Could Hudson is an Australian influencer who shares her private fashion, life-style moments and insights into her every day life on Instagram. Her content material typically options trend inspirations, journey experiences and private reflections, connecting with followers who recognize authenticity and relatability. Elly’s partaking presence and real method have established her as a revered Australian nano-influencer.
23. Keli Mackean (@perth_mum_vibes)
Supply: Instagram
- Followers: 5.7K
- Area of interest: Household, life-style, parenting
Keli Mackean paperwork her journey as a Perth-based mum, combining life-style ideas with parenting insights. Her content material is grounded in authenticity, interesting to native households and fogeys searching for sincere, real-life experiences and recommendation.
24. Hannah Marie (@hannahmariemp)
Supply: Instagram
- Followers: 4.6K
- Area of interest: Life-style, images, motherhood
Hannah Marie is a Perth-based content material creator, photographer and advertising skilled. As a mom of two, she shares genuine glimpses into her household life, providing relatable parenting moments and life-style insights. Her content material resonates with followers searching for real-life experiences and sensible recommendation on balancing household, work and private passions.
25. Jessica Rose Phipps (@jessrosephipps)
Supply: Instagram
- Followers: 3.4K
- Area of interest: Vogue, life-style, aesthetics
Jessica Rose Phipps is a trend and life-style content material creator recognized for her minimalist aesthetic and curated fashion. Her Instagram includes a mix of outfit inspirations, magnificence ideas and life-style moments, resonating with followers who recognize clear, cohesive visuals. Jess’s content material typically showcases her fashion, providing a glimpse into her every day life and trend decisions.
Elevate your model with Australian Instagram influencers
Instagram influencers in Australia supply distinctive entry to engaged audiences that may assist your model develop authentically.
Utilizing Sprout Social’s AI-powered Influencer Advertising platform, you may shortly discover and consider influencers with clear, data-backed insights, saving time and serving to you make smarter choices.
Prepared to chop by means of influencer noise and work with creators who genuinely suit your objectives?
Take our product tour right here.
