Questioning easy methods to group up with the fitting TikTok influencers in Australia? You’re not alone. With practically 9 million lively Aussie customers (together with 38% of the inhabitants over 18), TikTok is among the fastest-moving model networks, however discovering the fitting creators will be difficult. Traits shift quick, consideration spans are quick and what works globally doesn’t all the time land regionally. Say goodbye to guesswork in TikTok influencer advertising and marketing with a curated listing of 25 prime Australian creators—from life-style creators to comedians, foodies to fashionistas and extra. Plus, get sensible ideas for choosing the right expertise, recognizing purple flags and working smarter influencer campaigns that convert.
10 must-know Aussie TikTok influencers in 2025 (fast picks)
To kick issues off, beneath are 10 of Australia’s most outstanding TikTokers throughout various niches.
1. Anna Paul (@anna.paull)
Supply: TikTok
- Followers: 6M
- Area of interest: Way of life, magnificence, vlogs
Anna Paul is a outstanding Australian influencer and mannequin recognized for participating every day vlogs and life-style content material that includes her relations and pets. She has amassed a big following throughout platforms like Instagram, YouTube and TikTok and owns her personal skincare line, Paullie.
2. Bridey Drake (@brideydrake)
Supply: TikTok
- Followers: 3.5M
- Area of interest: Comedy, life-style, rural life
Bridey Drake is an Australian TikTok star liked for her humorous and relatable content material on girlhood, psychological well being and rural residing. She gained recognition throughout the pandemic and was named TikTok Creator of the 12 months in 2024.
3. Latisha Clark (@latishaclarkk)
Supply: TikTok
- Followers: 3.4M
- Area of interest: Vlogs, vogue, cosmetics
Latisha Clark is a TikTok star from Australia recognized for her vlogs, model, cosmetics, lip sync and day-to-day content material. In lots of her movies, she consists of her relations who’ve turn into well-known to her viewers.
4. Michael Finch (@michaelfinch)
Supply: TikTok
- Followers: 2.6M
- Area of interest: Meals, life-style, magnificence
Michael Finch is an Australian content material creator who shares every little thing from meals recipes to life-style movies, males’s magnificence and comedy. He has a big following throughout TikTok and Instagram and was even topped TikTok Australia’s Meals Creator of the 12 months in 2024.
5. Fonzie Gomez (@fonziegomez)
Supply: TikTok
- Followers: 2M
- Area of interest: Avenue interviews, life-style, popular culture
Fonzie Gomez shares participating avenue interviews with random people, from on a regular basis individuals to celebrities. His content material spans varied industries, together with sports activities, music and vogue.
6. Indy Clinton (@indyclinton)
Supply: TikTok
- Followers: 2.1M
- Area of interest: Motherhood, life-style, vogue
Indy Clinton is a mom of three who shares candid insights into her household life, vogue and private experiences. On the 2023 TikTok Awards, she was named TikTok Creator of the 12 months.
7. Sarah Magusara (@sarahmagusara)
Supply: TikTok
- Followers: Over 18M
- Area of interest: Way of life, household, dance
Sarah Magusara is one in every of Australia’s most adopted social media influencers, recognized for her enjoyable lip-syncing movies, household life-style content material and bubbly character. She shortly rose to web fame by TikTok, inspiring hundreds of thousands along with her vitality and creativity.
8. Havea 676 (@havea_676)
Supply: TikTok
- Followers: 2.2M
- Area of interest: Comedy, dance, household life
Havea Matangi, often known as Havea 676, is an Australian TikTok star celebrated for his comedic skits, dance clips and family-oriented content material. His movies typically spotlight his Polynesian heritage.
9. Millie Ford (@millie)
Supply: TikTok
- Followers: 1.5M
- Area of interest: Comedy, character impersonations
Millie Ford is an Australian comic recognized for her satirical movies that impersonate iconic Australian personas, resembling main college academics, tuckshop women and PCYC mums. Her relatable content material gained her an enormous following throughout the pandemic.
10. Tilly Oddy-Black (@tillyoddyblack)
Supply: TikTok
- Followers: 1M
- Area of interest: Psychological well being, wellness, relationships
Tilly Oddy-Black is a Brisbane-born, Sydney-based actress, author and comic recognized for her sharp, character-driven comedy on TikTok. With over 117 million likes, she has established herself as a outstanding determine in Australian on-line comedy.
The Australian TikTok influencer panorama
TikTok continues to develop quickly in Australia, with round 8.5 million lively customers and over half of Aussies aged 18 to 34 spending time on TikTok month-to-month. These spectacular numbers make TikTok one of the crucial participating native social networks. Brief-form video dominates person consideration—you’ll see measurable outcomes when tapping into this content material.
Over 60% of Australian entrepreneurs say TikTok influencer campaigns ship stronger engagement than different networks. With TikTok’s format encouraging genuine, artistic content material, manufacturers can attain audiences naturally—key for speaking with Australian audiences. 60% of Aussies choose seeing actual individuals in advertisements, particularly these aged 25-44. General, TikTok’s huge person base and extremely seen algorithm can create vital alternatives for manufacturers to attach and construct neighborhood by quick, shareable movies. Understanding easy methods to navigate this fast-moving house is important for profitable influencer partnerships.
The best way to discover the fitting Australian TikTok influencers to your model
Selecting the best TikTok influencers could make or break your marketing campaign. Listed below are key components to contemplate:
1. Viewers alignment
Make sure the influencer’s followers match your goal market in age, location, pursuits and values. With 70% of Australians aged 16-64 utilizing social media every day, understanding your viewers’s social media habits and preferences is essential for efficient concentrating on.
2. Engagement over follower depend
Excessive follower numbers don’t all the time imply excessive engagement. Search for influencers whose content material will get actual interplay—likes, feedback and shares. These present an lively and viewers. Significant engagement is turning into extra crucial than sheer attain. 58% of Australian entrepreneurs use engagement charges as the highest metric to measure influencer success, highlighting why engagement issues greater than follower depend.
3. Content material model and authenticity
Assessment their movies to make sure their tone and elegance suit your model character. Genuine creators who join with their viewers drive higher belief and marketing campaign outcomes. Customers crave real, relatable content material over polished advertisements.
4. Earlier model collaborations
Verify their previous sponsored posts to see how they deal with partnerships. Clear, well-executed collaborations normally point out an expert influencer.
5. Model security and popularity
Assess any previous controversies or content material that may conflict along with your model values. Defending your model’s popularity is crucial. Sprout Social’s Influencer Advertising software permits customers to simply test and evaluate influencer model security scores.
6. Platform and marketing campaign match
Think about if TikTok’s short-form video format fits your marketing campaign targets and whether or not the influencer commonly produces content material that performs nicely on the platform. Brief-form video continues to develop quickly, with TikTok and Instagram Reels main engagement tendencies in Australia.
15 extra standout TikTok personalities in Australia
To finish the listing of 25, listed here are 15 extra Aussie TikTok influencers to observe this yr.
Feminine Australian TikTok influencers
11. Mikaela Testa (@mikaelatestacle)
Supply: TikTok
- Followers: 2.6M
- Area of interest: Way of life, magnificence, OnlyFans, commentary
Mikaela Testa is an Australian influencer recognized for her candid life-style content material, magnificence tutorials and commentary on social points. She has garnered a considerable following on TikTok, the place she shares her experiences and engages along with her viewers on varied subjects resembling creator drama and the grownup trade.
12. Sopha Dopha (@sophadophaa)
Supply: TikTok
- Followers: 1.3M
- Area of interest: Vogue, life-style, magnificence
Sophia Begg, or Sopha Dopha, is a vogue and life-style influencer who rose to fame by sharing outfit inspirations and procuring hauls on her TikTok account. She has collaborated with manufacturers like Princess Polly, Gymshark and White Fox Boutique. Sophia additionally based a vogue line, All For Mimi.
13. Veruca Salt (@verucasalt444)
Supply: TikTok
- Followers: 1.2M
- Area of interest: Way of life, private experiences
Veruca Salt is an Australian TikTok creator who shares private content material, together with her experiences as a mom. She has been open about her journey, together with the tragic lack of her son, Money, which has resonated with lots of her followers. Regardless of her hardships, she stays one of the crucial genuine and clear Australian creators.
14. Sofia Ligeros (@sofialigeros)
Supply: TikTok
- Followers: 1.2M
- Area of interest: Journey, life-style, comedy
Sofia Ligeros, often known as Aunty Sofia, is an Australian TikTok creator who shares content material round journey, life-style and comedy. She has constructed a considerable following by documenting her adventures and sharing humorous takes on varied subjects.
15. Nariman Dein (@nariman.dein)
Supply: TikTok
- Followers: 1M
- Area of interest: Comedy, vogue, life-style
Nariman Dein is an Australian TikTok star recognized for her comedy and vogue content material. She hosts the podcast Psych & the Metropolis and shares every day movies that always discover humorous elements of on a regular basis life.
16. Emma Mac (@0emmamac)
Supply: TikTok
- Followers: 893.7K
- Area of interest: Vogue, life-style
Emma Mac is an Australian TikTok creator recognized for her vogue and life-style content material. She showcases her model and shares outfit inspirations, gaining a considerable following on the platform.
17. Starr McGowan (@starr)
Supply: TikTok
- Followers: 176.8K
- Area of interest: Comedy, life-style, popular culture
Starr McGowan is a Sydney-based content material creator who creates sharp comedic skits and nostalgic takes on popular culture. Her TikTok content material typically delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences particularly love. Past TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus on-line present, Actuality Verify.
18. Sam Todd (@samjtodd)
Supply: TikTok
- Followers: 251.6K
- Area of interest: Journey, procuring, life-style
Sam is a Brisbane-based creator recognized for her classic vogue finds, designer bag hunts and aesthetic journey vlogs. She rose to fame on TikTok after documenting a visit to Japan to discover a Coach inexperienced apple bag. Her content material blends vogue, nostalgia and no-gatekeeping vitality.
19. Deja Clark (@deja_clarkk22)
Supply: TikTok
- Followers: 150.4K
- Area of interest: Vogue, life-style, entrepreneurship
Deja Clark is a 14-year-old Australian content material creator and entrepreneur from the Gold Coast. She gained prominence by her participating TikTok and Instagram content material, the place she shares life-style vlogs, magnificence tutorials, dance movies and household moments. Deja is Latisha Clark’s youthful sister.
Male Australian TikTok influencers
20. Liam Dowling (@liam_dowling)
Supply: TikTok
- Followers: 1.3M
- Area of interest: Comedy, life-style, leisure
Liam Dowling is an Australian content material creator recognized for his comedic sketches and life-style movies. With a big following on TikTok, he entertains his viewers with humorous takes on on a regular basis conditions. Liam additionally expanded his presence to YouTube, the place he shares longer-form content material.
21. Chebbo (@chebbo)
Supply: TikTok
- Followers: 1.2M
- Area of interest: Cooking, meals content material, comedy
Chebbo is a social media character and YouTuber recognized for posting cooking movies on his TikTok account and YouTube channel. He has gained recognition for his participating meals content material, together with distinctive recipes and cooking challenges. He normally infuses humour and character into his recipes, making his content material entertaining and accessible.
22. Matt Hey (@alright.hey)
Supply: TikTok
- Followers: 357.9K
- Area of interest: Comedy, life-style, LGBTQ+ advocacy
Matt Hey, recognized on-line as Alright Hey, is a Sydney-based content material creator and self-proclaimed “Australia’s Greatest Glamazon.” He gained recognition by his humorous takes on on a regular basis life, influencer tradition and LGBTQ+ experiences. Matt’s content material ranges from comedic sketches to insightful commentary, and he additionally hosts the podcast Excessive Scrollers, the place he discusses varied subjects with fellow creator Brittney Saunders.
23. Mitchell Coombs (@mitchell_coombs)
Supply: TikTok
- Followers: 432K
- Area of interest: Comedy, podcasting, life-style
Mitchell Coombs is an Australian content material creator and podcaster recognized for his humorous takes on on a regular basis life. He shares comedic content material on TikTok and hosts a podcast, participating his viewers with relatable and entertaining discussions round Australian tradition, politics and LGBT points.
Australian couple TikTok influencers
24. Dani and Blake (@daniandblake)
Supply: TikTok
- Followers: 703.4K
- Area of interest: Household, parenting, life-style
Dani and Blake are a Sydney-based couple who share their journey by parenthood and household life on TikTok. They’re dad and mom to Leo and Mia and have created content material collection like “Employed or Fired,” participating their viewers with relatable household moments.
25. Georgie and Zac (@georgieandzac)
Supply: TikTok
- Followers: 1.6M
- Area of interest: Household, parenting, life-style
Georgie and Zac are a pair who share their journey by parenthood and household life. Their content material consists of relatable parenting moments, household skits and life-style vlogs.
Collaborate with Aussie TikTok influencers
TikTok will proceed reshaping influencer advertising and marketing with its evolving, short-form video content material and extremely engaged audiences. Should you’re advertising and marketing on TikTok, partnering with the fitting Australian influencers is essential to maximising attain and ROI. Sprout Social’s reimagined Influencer Advertising software makes use of AI-powered search and vetting that can assist you discover, analyse and collaborate with TikTok creators who really suit your model. Prepared to spice up your TikTok influencer ROI? Take a product tour as we speak and see how the software can rework your campaigns.
TikTok influencers in Australia FAQs
How do Australian influencers disclose paid content material?
In Australia, transparency is essential in terms of influencer advertising and marketing. The Australian Competitors and Shopper Fee (ACCC) requires influencers to reveal any paid partnerships or sponsored content material. This implies creators should use clear labels like #advert, #sponsored or #paidpartnership of their posts. The aim is to maintain audiences knowledgeable and preserve belief—one thing Aussie audiences worth extremely. Partnering with influencers who observe these tips will shield your popularity and guarantee compliance with promoting legal guidelines.
Can micro-influencers generate sturdy engagement in Australia?
Completely. Whereas mega-influencers seize headlines with big follower counts, micro-influencers can ship higher engagement and authenticity inside area of interest communities. Micro-influencers (10K to 100K followers) can boast larger engagement charges than their bigger counterparts. They account for 91% of the influencer market. In Australia, many manufacturers efficiently leverage macro- and micro-influencers to drive significant conversations and conversions on TikTok.
