NBC Information’ At present remained within the No. 1 place within the Adults 25-54 demo for the week of August 4. This was the second week in a row that At present held on to its prime place within the advertiser-coveted demo after briefly relinquishing the result in ABC Information’ Good Morning America.
Along with that, At present was the one broadcast to document a viewership improve in both of the measured classes through the first week of August. It stretched its demo lead over GMA, which remained the most-watched morning present in complete viewers, to over 100,000 demo viewers.
In keeping with live-plus-same-day information from Nielsen, GMA averaged 2.547 million complete viewers and 434,000 viewers within the A25-54 demo for the week of August 4. In comparison with the earlier week, ABC Information’ morning present was down -5% in complete viewers and -8% within the demo. its efficiency to the identical week in 2024 (August 5), GMA was down by -5% in complete viewers and -10% within the demo.
At present completed in first place within the demo and was the No. 2 morning broadcast in complete viewers with 553,000 and a couple of.379 million viewers, respectively, for the just-concluded week. The printed slid by -2% in complete viewers however rose by +3% within the demo in comparison with the earlier week—the one morning present with beneficial properties in both of the measured classes. the way it carried out throughout the identical week in 2024, its last week in Paris, At present was down by double-digits in complete viewers by -24% and the demo by -27%.
CBS Mornings had 1.784 million complete viewers and 327,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was down -3% in complete viewers and -1% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled an -8% decline in complete viewers and a -12% within the demo.
ABC NBC CBS • Whole Viewers: 2,547,000 2,379,000 1,784,000 • A25-54: 434,000 553,000 327,000
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 8/4/25), Earlier Week (w/o 8/5/25) and Yr-In the past Week (w/o 8/5/24). Most Present Information Stream: 2024-2025 Season (9/23/24-8/10/25) and 2023-2024 Season (9/25/23-8/11/24). Starting 8/31/20, nationwide rankings additionally embrace Out of Dwelling (OOH) viewing. Averages based mostly on common telecasts.
