Apple CEO Tim Cook dinner held an hourlong all-hands assembly by which he instructed workers that the corporate must win in AI, in accordance with Bloomberg’s Mark Gurman.
The assembly got here after an earnings name by which Cook dinner instructed traders and analysts that Apple would “considerably” enhance its AI investments. It appears he had the same message for Apple workers, reportedly telling them, “Apple should do that. Apple will do that. That is type of ours to seize.”
Regardless of launching a wide range of AI-powered options prior to now 12 months below the Apple Intelligence umbrella, the corporate’s promised upgrades to its voice assistant Siri have been considerably delayed. And Cook dinner appeared to acknowledge that the corporate has fallen behind its opponents.
“We’ve hardly ever been first,” he reportedly mentioned. “There was a PC earlier than the Mac; there was a smartphone earlier than the iPhone; there have been many tablets earlier than the iPad; there was an MP3 participant earlier than iPod.” However in his telling, that didn’t cease Apple from inventing the “fashionable” variations of these merchandise.
