So what are the massive buying tendencies on TikTok in 2025?
That’s the main focus of TikTok’s first-ever U.Ok. buying report, which highlights all of the merchandise which were gaining traction within the app this yr.
As defined by TikTok:
“[The Shopping Report] gives a deep dive into probably the most influential buying tendencies and merchandise, spanning vogue, magnificence, tech and residential. The platform is revolutionising how the nation outlets, with Shoppable movies, LIVE buying and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”
Sure, TikTok Store is gaining traction within the U.Ok., significantly within the magnificence vertical, and as such, it’s price paying attention to the important thing buying tendencies within the app, and the way they might relate to what you are promoting.
TikTok’s 33-page “Large Store Report” contains overviews of all the most important product tendencies within the app, primarily based on search tendencies, hashtag utilization, and orders made in-stream.
The report’s damaged down by vertical, together with particular overviews for vogue, magnificence, food and drinks, and extra.
It additionally contains particular pattern highlights for fashionable merchandise, together with Dubai chocolate.
There are additionally pattern notes and insights associated to seasonal shifts and occasions:
And topic-specific explainers on key tendencies:
It’s an fascinating information, which shines a lightweight on a variety of the largest content material tendencies within the app all through this yr.
And sure, it contains an outline of these bizarre Labubu dolls:
These are some useful notes for manufacturers, throughout a variety of verticals, which may assist you get a greater understanding of what resonates with the TikTok viewers, and the way tendencies like these emerge within the app.
In fact, it’s centered on the U.Ok. market particularly, however many of those tendencies relate to merchandise which have gained traction worldwide, so it may very well be of worth for all entrepreneurs.
Value a glance both means.
You may obtain TikTok’s “Large Store Report” right here.
