TikTok’s trying to assist get customers into the Halloween spirit this yr, with a brand new “TikTokTober” promotion that goals to ramp as much as the occasion over the following 31 days.
As defined by TikTok:
“Welcome to #TikTokTober, your final vacation spot for all issues Halloween. Every day of October, we’re highlighting new methods to have a good time the season, whether or not that’s exploring haunted cities, baking seasonal treats, DIY-ing costumes and decorations, or discovering small companies.”
As you possibly can see, TikTok has created an entire schedule of focus actions over the following 31 days, which incorporates issues like “Go to a cemetery,” “Take a ghost tour,” and “Flip Oreos and chocolate into witch hats.”
So reasonably than highlighting spooky-themed occasions solely on the day itself, TikTok’s trying to flip Halloween right into a a lot bigger celebration, which may open up extra alternatives for themed promotions and activations within the app.
TikTok’s additionally highlighting creators who can help with Halloween-themed choices, like native tour guides and meals creators.
It’s additionally trying to showcase related small companies within the app:
“This Halloween, take pleasure in methods and treats from native haunts like @wilkesfamilyhalloween, or discover consolation in a comfortable night time in. Small companies – from candle makers to pumpkin patches – are thriving, #BookTok is alive with horror recs, and TikTok continues to be the place to buy, share, and have a good time the autumn season.”
The emphasis on Halloween is predicated on knowledge, with TikTok reporting that TikTok customers are virtually 30% extra more likely to have a good time Halloween than folks not on the app.
That factors to alternative, and it might be the cue that you’ll want to create Halloween-themed content material within the app to assist promote what you are promoting, and/or sustain with the newest traits.
Clearly, TikTok is eager to make this a spotlight, and that might be a priceless pointer on your TikTok content material method.
It might be value testing the newest Halloween-themed hashtags within the app and seeing what individuals are sharing.
