In the event you put up to TikTok recurrently, you’ll have seen this notification pop-up over the previous couple of weeks.
Sure, as per this instance from consumer @justgee92, some customers are actually being informed that TikTok has instituted a 5 hashtag restrict on posts, proscribing the quantity of matter tags you can append to your TikTok clips.
Which most likely is smart.
Given the evolution of social platform algorithms, which detect consumer curiosity primarily based on their engagement, hashtags are much less vital for concentrating on than they as soon as had been, whereas increasingly more folks additionally now depend on the identical to point out them content material that they’ll like, versus manually looking by way of handbook tags both approach.
Certainly, most platforms are revising their strategy to hashtags, with X eradicating them from advertisements, LinkedIn deprioritizing hashtags for discovery, and Threads limiting its personal matter tags to 1 per put up. Instagram has additionally been experimenting with a 5 hashtag restrict, with the concept being that any greater than this results in misuse, and spamming standard or unrelated tags in an effort to spice up attain.
Which, as Instagram chief Adam Mosseri has repeatedly famous, doesn’t work both approach.
And now, it looks like TikTok can also be aligning with this shift, by manually limiting what number of tags customers can add to their clips.
TikTok hasn’t supplied an official clarification for the change, although a consumer on Reddit claims that TikTok has suggested that it’s change in strategy for hashtags “goals to enhance the consumer expertise” by lowering muddle on posts in-stream, combating spammy utilization of tags, and “bettering the relevance of content material discovery,” via extra targeted use of tags by creators.
So, fewer hashtags to your TikTok clips, that means that you just’ll have to conduct extra analysis into the most effective tags to your updates.
You possibly can dig into standard rising hashtags on TikTok by way of its TikTok Tendencies dashboard.
We’ve requested TikTok for extra data on the replace, and whether or not it’s being rolled out to all customers, and we’ll replace this put up if/after we hear again.
