TikTok has introduced a brand new partnership with digital music pageant Tomorrowland, which is able to see the app host a spread of unique content material all through the occasion.
Tomorrowland hosts a spread of music festivals all through Europe, with its headline occasion for 2025 being held in Belgium subsequent month.
And in the course of the pageant, TikTok will host reside streams of performances, present behind-the-scenes entry, showcase artist and creator collaborations, and extra.
As per TikTok:
“Tomorrowland 2025 will characteristic a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. By way of TikTok, customers worldwide will be capable of discover the magic of the pageant with LIVE streams of headline acts, creator-led content material, and a devoted #Tomorrowland in-app hub which is able to act as a one-stop expertise for followers everywhere in the world to expertise the pageant for themselves. Moreover, CapCut and Tomorrowland will launch an official template for all customers to unfold the magic even additional on-line.”
Along with this, TikTok’s additionally internet hosting a songwriting competitors for aspiring digital artists in step with the occasion through its SoundOn music assist initiative:
“Artists from SoundOn and Tomorrowland Music will collaborate, write and launch unique music to soundtrack the actions taking place on and off the TikTok platform throughout each weekends. The songs might be carried out reside onstage at Tomorrowland, and launched and distributed by SoundOn.”
Like all music, digital artists have gained vital traction on TikTok, with the platform changing into a key distribution and consciousness channel for his or her newest releases.
Certainly, many document labels now view the app as a vital promotions and connection device, whereas analysis revealed by TikTok earlier this yr means that round 84% of songs that entered the Billboard International 200 in 2024 went viral on TikTok first.
And Tomorrowland, specifically, is standard within the app. Posts utilizing the #Tomorrowland hashtag have been considered over 10 billion occasions, whereas TikTok’s Tomorrowland 2023 pageant livestream was considered by over 16 million customers.
As such, this might be a useful and fascinating partnership, that can assist to advertise each Tomorrowland and TikTok to music followers.
