TikTok is aware of its platform is a well-liked vacation spot for travel-related content material. To assist manufacturers connect with potential vacationers throughout each the invention and reserving phases, the app is introducing Journey Adverts powered by Good+.
This new advert answer gives advertisers the flexibility to robotically promote their lodges, flights, and locations at scale utilizing personalised, catalog-integrated creatives.
“Journey on TikTok goes past the For You feed, unlocking real-life journey experiences,” stated David Hoctor, TikTok’s head of US verticals, journey, and gaming. “With TikTok Journey Adverts, advertisers can leverage dynamic advert creatives and travel-first intent alerts to seamlessly information the TikTok neighborhood from discovery to reserving—making each swipe a step towards conversion.”
TikTok Journey Adverts function optimization fashions that determine high-intent audiences and match them with journey choices primarily based on their in-market actions and preferences. Advertisers also can mix TikTok’s journey intent mannequin with their catalog knowledge to ship related, personalised journey advertisements at scale throughout the complete journey, after which use Good+ AI instruments to automate elements of their marketing campaign, together with setup, artistic technology, and supply optimization.
Advertisers also can faucet into an enriched journey format that showcases lodges, flights, and locations by means of visually participating, dynamic advert codecs, boosting engagement and driving incremental conversions.
TikTok Journey Adverts gives manufacturers a alternative of three artistic codecs, together with single video, catalog video, and catalog carousel.
Utilizing single video, a hero video might be made shoppable with personalised journey playing cards that show particulars resembling resort title, flight route, vacation spot, or value. In the event that they choose to make use of catalog video advertisements, they are often constructed from catalog content material, paired with related journey playing cards and calls to motion to advertise a property, vacation spot, or expertise.
Whereas utilizing the catalog carousel, a scrollable carousel will robotically pull pictures from a catalog, turning them into interactive advertisements with a robust name to motion.
TikTok is aware of it has an enormous base of journey lovers on its platform with 66% of customers saying it’s their most useful supply of journey inspiration. As well as, customers famous they’re 2.6 occasions extra prone to ebook an expertise after looking on TikTok.
