Tiffany & Co. has pulled again the curtain on its 2025 immersive pop-up on the U.S. Open.
This marks the third 12 months the LVMH Moët Hennessy Louis Vuitton-owned American jeweler has arrange at USTA Billie Jean King Nationwide Tennis Heart, a part of the multiyear partnership the model has with the US Tennis Affiliation because the official trophy associate of the U.S. Open.
Positioned within the Fountain Plaza, this 12 months’s pop-up will greet passersby with an oversize Tiffany Blue tennis ball anchoring one nook of the expertise. Inside, friends can view the boys’s and girls’s Singles Championship trophies, crafted yearly by Tiffany’s grasp silversmiths on the firm’s hollowware workshop in Cumberland, R.I. — a convention that spans almost 40 years.
The one-of-a-kind HardWear by Tiffany tennis racket.
Courtesy Tiffany & Co
Solidifying a convention, after debuting a one-of-a-kind Elsa Peretti Diamonds by the Yard tennis racket final 12 months, 2025 sees the jeweler look to one in all its newer collections with a one-of-a-kind HardWear by Tiffany tennis racket. A bespoke design, it showcases almost 5 whole carats of diamonds on the entrance and is paired with a pure gold vermeil tennis ball set with almost 7 carats of diamonds tracing its seams.
One other pop-up first is the addition of synthetic intelligence by way of the Tiffany & Co. and Meta AI expertise, permitting friends to interact with the maison in a manner that blends know-how with heritage. Friends can envision themselves as tennis stars with a digital takeaway depicting them on the principle court docket.
Contained in the Tiffany & Co. U.S. Open pop-up for 2025.
Courtesy Tiffany & Co.
Again on the court docket, Tiffany & Co. may also have a presence with a branded show for the boys’s and girls’s singles, doubles and combined doubles championship ceremonies.
