As product nerds know, not all collabs are created equal. Whereas some contain little greater than co-branding, others run a bit deeper.
The latter is actually the case concerning Hoka’s collaboration with MAAP on a brand new limited-edition model of the Tecton X 2.
This limited-edition Tecton X 2 marks the primary collaboration between Southern California-based operating model Hoka and Melbourne, Australia-based biking model MAAP.Hoka x MAAP
Although the trail-ready but fashion-forward kicks don’t launch till later this week, Gear Patrol received an unique sneak peek and an opportunity to talk with two key gamers: Hoka Senior Director of Collaborations Thomas Cykana and MAAP Chief Inventive Officer Misha Glisovic.
What follows in phrases and photos is all it’s essential to find out about this “greater than meets the attention” sort of shoe.
Story of a team-up
One notably cool component of this collab is how seemingly pure its genesis was. Whereas scouting retailer areas in Los Angeles, MAAP co-founder Jarrad Smith crossed paths with Cykana — and collectively they acknowledged that though Hoka and MAAP concentrate on completely different sports activities, they’ve a lot in widespread.
“Each our manufacturers are sort of disruptive within the house and bringing a brand new perspective to operating and biking,” explains Glisovic, “So it’s a really natural [partnership], which makes it extra enjoyable to work on, when there’s a shared ardour.”
