I walked into Blackdot’s tattoo studio in Austin’s east facet on a sweltering Might afternoon. After shaking my sweat-soaked hand, founder and CEO Joel Pennington led me up into an workplace constructing and opened the door to a small, three-room area. Critics have unflatteringly in contrast the studio to a sterile hospital room — a comparability not solely with out advantage. In a nook room, the machine I had come right here to see loomed: a buzzing, fridge-sized gadget paying homage to an outdated X-ray unit. Blackdot calls it the world’s first “automated tattooing gadget.”
The area was crammed with indicators of the trail traveled to date. Pennington handed me a number of slabs of floppy, odd-smelling synthetic pores and skin the corporate makes use of for testing. Earlier than that, they examined tattoos on pigskin — a detailed stand-in for human flesh, sourced from an area Asian grocery retailer. He says they initially tried sourcing it from a Mexican market however discovered that pores and skin was just too dry.
Pennington tells The Verge his gadget is unquestionably not a “robotic,” because it doesn’t make high-level, autonomous selections. One factor it positively is: polarizing. Some, just like the storied New York store Bang Bang, have embraced the know-how and are actually utilizing the machine to carry out textual content tattoos in-house. Others fear the gadget might deliver the identical automation anxieties felt in different industries to tattooing’s doorstep.
Picture: Blackdot
Tattoos are extra standard than ever. As of 2023, Pew estimated that just about a 3rd (32 p.c) of US adults have at the least one tattoo, rising to 46 p.c amongst millennials. The observe, in varied varieties, dates again at the least 7,000 years and spans many cultures and areas. The mummified stays of “Ötzi the Iceman,” who died within the snow-covered Italian Alps round 5,300 years in the past, bear 61 tattoos, together with two wrist cuffs.
Over time, incremental technological advances adopted — inks improved in shade and longevity, and electrical tattoo machines emerged within the nineteenth century, dashing up the method. Nonetheless, on the finish of the day, tattooing has at all times come down to at least one human piercing one other’s pores and skin and making use of ink. Blackdot’s gadget would mark a notable technological departure.
Pennington himself wasn’t a “tattoo man.” A former head of world enterprise growth in industrial cybersecurity at Cisco, he formally integrated Blackdot in 2019 after a collection of brainstorming classes with a enterprise associate. (Earlier concepts included a number of blockchain-based fee programs, which have been in the end scrapped.) The choice to dive into tattoos truly stemmed partly from Pennington’s curiosity in espresso tradition world wide. Pennington says he seen the good, most memorable folks in a lot of these retailers had one thing in widespread: a lot of them have been sporting ink.
The consequence, after a number of years of prototyping and plenty of poking, was Blackdot: an organization centered round a big, industrial fridge-sized tattoo machine that Pennington claims can outperform human artists. Along with the gadget, Blackdot goals to “centralize” tattoo artwork by making a market during which artists obtain a royalty every time their design is utilized by the machine. It’s a daring imaginative and prescient however nonetheless extremely nascent.
Blackdot makes use of proprietary software program to transform a picture right into a “.tattoo” file format readable by its gadget. Pennington claims the system can deal with practically any picture, whether or not a regular tattoo design, a posh illustration, and even generative artwork created by an algorithm. A human operator then locations the shopper’s arm or leg in place, straps it down, and locations one other gadget in place. The operator can override or cease the machine in case of emergencies. The gadget then works part by part. Machine imaginative and prescient guides the method, serving to the gadget monitor its place in actual time. As in a standard tattoo studio, a stencil have to be utilized first. With out it, the machine can lose its place throughout the process. The ultimate result’s a picture composed of tens of hundreds of tiny grey dots — principally a high-tech model of pointillism. The gadget doesn’t presently produce shade tattoos.
Picture: Blackdot
A key distinction between Blackdot’s gadget and a human artist’s hand, Pennington says, happens earlier than any ink enters the pores and skin. At first of a session, the gadget makes use of a digital microscope and image-processing algorithms to find out the suitable tattooing depth and variety of punctures. This course of, making tiny, inkless punctures, is customized to every particular person’s pores and skin. Pennington says this degree of precision helps produce vivid, constant dots. In idea, the gadget’s focused, mathematical strategy might additionally enhance a tattoo’s longevity by lowering the danger of ink blowouts. Anecdotally, a few of Blackdot’s earliest tattoos nonetheless seem sharp and unblemished, although they’re only some years outdated. Extra distinguished tattoo fading typically solely reveals itself a few years after the actual fact.
There are nonetheless quite a few tattoos, at the least for now, which might be higher suited to the human hand. Although Pennington is adamant his gadget can theoretically execute any model of picture, the small, exact dots it makes use of make it much less fascinating for folks in search of American Conventional tattoos or different types outlined by thick, pronounced traces. Human tattoo artists even have extra flexibility when it comes to the place on the physique they’ll work. Blackdot’s machine, for instance, doesn’t presently perform on the fingers, chest, or again. The eventual objective, Pennington says, is to create a tool that’s a jack of all trades, however its present iteration is extra like a distinct segment artist in a store that makes a speciality of a specific aesthetic.
One of many first folks to get tattooed by the machine outdoors of Blackdot’s rapid circle was Texas-based content material creator Dominique Chook, who goes by the deal with aussiedomxo on her standard Instagram and TikTok pages. She instructed The Verge she reached out to Blackdot in 2023 when the corporate solely had a number of hundred social media followers and inquired about getting a free tattoo. Blackdot agreed and introduced her and some buddies into the studio a number of weeks later.
Your complete course of took round six hours (solely round 50 minutes of which was energetic tattooing) and concerned making use of a stencil Chook described as wanting like a QR code. The stencil appeared overseas to her, nevertheless it was readable by the machine. In contrast to human tattooers, the machine additionally doesn’t wipe away ink because it goes, so Chook says she didn’t’ see what the tattoo truly regarded like on her pores and skin till the very finish. When the ink was wiped off, it revealed a hyperrealistic sliver of the Mona Lisa on her internal bicep.
“I like it,” Chook says. “It’s so humorous as a result of I get a lot hate for it on-line.”
“Our basic unit is the dot — basically a 0.25mm ‘pixel’ — which permits us to execute extremely intricate tattoos with surgical precision.”
Round 18 months later, the tattoo appears to be like largely unblemished, a rarity for tattoos in that realism model. That additionally isn’t essentially her most popular aesthetic, however Chook says she needed to expertise the gadget firsthand.
“If I hadn’t gotten a tattoo at no cost, I’m not spending over a thousand {dollars} on a micro realism tattoo,” she provides.
The size of a session varies relying on the design. In each case, a human operator sits beside the machine and might override its beneficial settings. In the course of the tattooing course of, the gadget mechanically dispenses a sanitizing liquid — just like how a human artist wipes the pores and skin — and a built-in suction system removes extra ink and fluids. This automation reduces the necessity to wipe already irritated pores and skin, one cause tattoos can really feel so uncomfortable. Most purchasers, Pennington says, report ache ranges between zero and two out of 10.
“Our basic unit is the dot — basically a 0.25mm ‘pixel’ — which permits us to execute extremely intricate tattoos with surgical precision,” Pennington says. “Tattoo artists can leverage our know-how to increase their artistic prospects — together with intricate patterns, repeating geometric parts, and optical illusions.”
The small, exact dots created by the gadget have an unintended facet impact: they’re comparatively straightforward to take away. Pennington beforehand had a Blackdot tattoo of the Mellon Collie and the Infinite Unhappiness album cowl by The Smashing Pumpkins on his forearm. Once I met him, although, it had vanished nearly with out a hint. He says he canned it “to raised perceive the efficacy of tattoo removing for Blackdot tattoos.”
The tattoo was totally eliminated in simply 4 classes, a speedy final result that Pennington attributes to the gadget depositing ink exactly on the epidermis-dermis junction. As a result of the ink is evenly distributed, there are fewer deep inkwells which might be usually more durable to take away, he mentioned. Deep inkwells, which place ink additional down the pores and skin’s dermis can result in elevated ache and scarring after the actual fact. The dot-based approach, just like a stick-and-poke, additionally leaves much less scarring, which may in any other case intervene with laser removing.
“In sensible phrases, this functionality permits some folks to assume a bit in a different way about tattoos,” Pennington says. “Tastes and preferences change over time. Not being perpetually locked right into a tattoo is liberating.”
For now, the gadget is restricted to tattooing comparatively flat surfaces on legs and arms. Pennington notes Blackdot has “recognized technical pathways” to increase to extra complicated areas like ribs and ankles, however that can require some {hardware} upgrades. Within the studio, Pennington confirmed me a pair Blackdot tattoos adorning his arm. One was a small horizontal line of textual content studying “ZEITGEIST.” The opposite, situated catty-corner on his bicep, was a cartoon picture of a dragon enjoying a guitar that his daughter had drawn.
Picture courtesy of Dominique Chook
Chook, the content material creator with the Mona Lisa tattoo, says she will get pushback on-line from members of the tattoo neighborhood for getting it. That hate mail, she says, doesn’t appear to trace within the bodily world, the place she principally receives compliments for the tattoo, even from different revered tattoo artists. A few of them rapidly ask to take images of it.
“I present it to my tattoo artists they usually’re like, ‘That’s so cool,’” Chook says. “And I assume my tattoo artists don’t bullshit me.”
The machine’s tattoo studio debut
The Blackdot gadget in Austin has carried out round 250 tattoos on the time of writing, most them on early check topics. (Pennington alone has 9 tattoos from the gadget, although he’s within the technique of eradicating three of them to “reclaim some pores and skin.” The true check of whether or not the know-how can transfer past a demo section is the way it performs in an actual studio with paying prospects. That occurred earlier this week on the famend Bang Bang tattoo studio in New York Metropolis. To date, it’s been successful. Pennington says greater than 800 folks have signed as much as the waitlist to get a Blackdot tattoo at Bang Bang. They’re within the technique of scheduling the primary 200 purchasers.
Bang Bang, the store’s founder — recognized for tattooing celebrities like Rihanna, Selena Gomez, and LeBron James — tells The Verge he first realized concerning the gadget a number of years in the past. After flying to Austin to strive it on himself, he was instantly impressed, which ultimately impressed him to deliver one into his personal studio.
“There are few issues that ever blow my thoughts,” Bang Bang says. “This blew my thoughts.”
“It will likely be higher than anybody within the historical past of the world at doing sure issues.”
For now, the gadget on the store is simply performing text-based tattoos. Shoppers can select from a curated collection of fonts for his or her phrase or phrase. The group opted to start out with small-scale textual content as a result of Pennington believes the gadget might have an edge over human artists in that specific space. Textual content requires a excessive diploma of symmetry and precision. Sure letters with sharp factors, like W and M, are additionally probably extra vulnerable to overlapping ink, which can lead to a “blown-out” look. The gadget’s potential to precisely management the placement and shade of every dot, he argues, means it may well render varied loops, serifs, and corners with a degree of “finesse” exhausting for a human tattooer to persistently match. At present, the studio expenses the identical worth for a tattoo of comparable dimension whether or not it’s completed by the machine or a human.
The gadget, on mortgage till 2026, strikes between the studio’s fundamental room, the place it really works alongside artists, and a smaller facet space. Bang Bang notes that area is tight in his SoHo studio, which wasn’t precisely designed to accommodate a refrigerator-sized “robotic.” Whereas many tattoo designs and placements are nonetheless higher suited to a human hand, he’s bullish about the place the know-how might be heading.
“It will likely be higher than anybody within the historical past of the world at doing sure issues,” he says.
That reckoning, he caveats, should still be fairly a methods off. The present gadget (the one one in every of its variety) presently prices $120,000 to construct, although Pennington claims Blackdot has a “clear path” to scale back the unit value to round $50,000. Suffice it to say, your reliable neighborhood tattoo artists aren’t going away anytime quickly.
Artists could make royalties off ‘tradeable tattoos’
Blackdot’s enterprise mannequin has two fundamental parts. First, the corporate plans to lease its gadget to pick out studios — and probably vogue homes or med spas. Second, it goals to construct a centralized tattoo “market,” the place artists — whether or not tattooers or different visible creators — can license their designs to Blackdot. A curated collection of these designs is made out there to prospects, who obtain each the tattoo and an NFT (non-fungible token) certifying it as one in every of a form.
Pennington says he was impressed by watching his daughter play Roblox and seen how younger individuals are “fanatic merchants of digital property.” These NFTs will be traded till the second the design is definitely tattooed. Blackdot can also be contemplating a “legacy” choice, permitting folks to go down their licensed design to another person within the occasion of their demise.
That will all sound fairly wacky on the shopper finish, however the idea does present some materials profit for creators. Artists obtain a royalty fee each time their design is executed by the gadget. In idea, which means an artist midway world wide—or one who doesn’t tattoo in any respect — can nonetheless be paid for having their work completely etched into somebody’s pores and skin.
Bang Bang says the royalty idea was a significant consideration for him, particularly in a interval the place tattoo artists are continuously having their work posted on social media and copied by others with out credit score.
Pushback from the tattooing neighborhood
Blackdot’s arrival within the tattoo world has been polarizing, to say the least. Distinguished tattoo commentators and on-line critics have described the method as robotic and impersonal. Getting a tattoo, they argue, is greater than a transaction with a reasonably image on the finish; it’s a shared journey with an artist — a essentially human expertise. Others have questioned the corporate’s declare that the gadget can ultimately deal with a variety of tattoos past its present capabilities. Blackdot has additionally confronted criticism for its pricing, with some designs costing as much as $10,000 — effectively out of attain for many tattoo purchasers. And, as with many types of automation, there’s comprehensible concern amongst artists who worry a machine like Blackdot might take away from their purchasers.
Some tattoo artists aren’t offered on the imaginative and prescient, both. Austin-based tattoo artist Dillon Forte, who has beforehand collaborated with Blackdot, lately instructed The Wall Road Journal some within the tattoo neighborhood have expressed issues over whether or not or not this know-how might sooner or later take their job.
Talking with TMZ final 12 months, Ink Grasp season 15 winner Bobby Johnson in contrast the machine to a “manufacturing line” in different industries, which leads to merchandise missing a human contact. And whereas Johnson thought there’s a marketplace for the machine, he was skeptical about whether or not or not it might actually examine to human artists when designing bigger, extra complete items like full arm sleeves and again items.
“I might assume even when they [Blackdot] are additional forward than I feel, they nonetheless have a protracted technique to go,” Johnson instructed TMZ. “I feel it’s silly. I feel it’s tremendous dumb.”
Chook pushes again in opposition to a number of the criticism and notes that conventional tattoo fanatics doubtless aren’t the clientele Blackdot is catering to within the first place. It’s just too costly. Many in the neighborhood, she says, are resistant to vary.
“They’re apprehensive about dropping purchasers that they by no means needed to start with,” Chook says.
“There’s quite a lot of gatekeeping within the tattoo neighborhood for a neighborhood that’s imagined to be various and tremendous accepting,” she provides. “Folks simply shit on one another on a regular basis.”
Pennington, who has been recognized to push again straight in opposition to criticism in YouTube feedback, tells The Verge he would have been “naïve” to assume his gadget wouldn’t generate controversy. That’s partly why, early within the firm’s historical past, he introduced on former professional skater and conventional tattoo artist Steve Godoy as an adviser. Godoy, who is among the few closely tattooed folks featured in Blackdot’s promotional materials, co-authored Tattoo Machines and Their Secrets and techniques, one of many extra standard manuals for tattooers studying the craft. Pennington can also be hopeful that backing from Bang Bang, a extremely revered studio, will assist additional legitimize his strategy. As for preserving the human factor, he says Blackdot is exploring a mannequin the place purchasers can obtain a tattoo whereas the artist who designed it joins remotely by way of video.
“This type of digital visitor spot preserves the private connection between shopper and tattoo artist, however in a very new format — one which breaks down geographic boundaries,” Pennington says.
Bang Bang, who has over 20 years of expertise tattooing, provides that in some circumstances, the absence of a human artist might truly be a promoting level. Some introverts and frequent tattoo collectors, he notes, may benefit from the comparably quiet, meditative expertise.
As for artists involved that machines might make them out of date, Bang Bang has some blunt recommendation.
“In the event you’re threatened by this factor, then you definately obtained work to do,” he says. “Have a look within the mirror and work exhausting and do one thing that nobody else does and be distinctive in your personal method and also you’ll achieve success.”
