Within the social media age, chucking out a number of posters to advertise your upcoming movie would not lower the mustard – you want one thing that stops scrollers of their tracks. Nailing this temporary is the most recent marketing campaign for Rental Household, an upcoming comedy-drama film that is blurring the road between actuality and fiction.
Together with dropping among the greatest film posters I’ve seen in a while, the playful marketing campaign adopts practical guerrilla advertising and marketing techniques to immerse its viewers within the movie’s weird world. If lead actor Brendan Fraser wasn’t already sufficient to persuade me, contemplate me completely invested.
(Picture credit score: Searchlight Photos)
The movie marketing campaign first caught my eye once I noticed a collection of adverts for ‘Household Rental Company’, the film’s fictional Japanese firm that doles out rentable relations (together with a particular version all-American pal performed by Brendan Fraser). With every charming advert so cheesily pasted collectively, I may solely assume they’d ripped off his likeness at no cost promo. That is once I fell down the rabbit gap.
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I quickly found an Instagram web page for Household Rental Company, posting eerily genuine adverts and buyer critiques that pulled me into the movie’s weird premise. Cleverly utilizing footage from the movie, a pretend advert for the corporate doubled as a trailer, supposedly giving us extra perception into the plotline (though actually, I am nonetheless barely confused).
I am loving the latest pattern of upcoming films embracing guerrilla advertising and marketing – it is far more thrilling than plain ol’ static poster campaigns (I am taking a look at you, Depraved: For Good). For extra immersive promoting, try the terrifying Alien: Romulus marketing campaign that made me frightened to depart the home.
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