Amazon will as soon as once more beef up its workforce within the fourth quarter to deal with the anticipated purchasing surge that comes with the vacations. This yr, although, it might be accountable for practically half of all seasonal hiring within the retail sector.
The retail big says it plans to create 250,000 jobs within the U.S. That’s on par with the variety of individuals it employed final yr—and in 2023. That not solely underscores Amazon’s standing amongst consumers, nevertheless it additionally places a highlight on anticipated slower gross sales at some rivals.
Seasonal hiring is nothing new. Yearly as temperatures get brisker, retailers put the decision out for staff trying to make some further money and assist deal with the anticipated stampede of consumers. This yr, although, outplacement companies agency Challenger, Grey & Christmas estimates retailers will add fewer than 500,000 positions total, the smallest stage of seasonal hiring in 16 years.
For comparability’s sake, retailers added 543,100 jobs within the fourth quarter of 2024.
Amazon says it is going to be hiring for full-time, part-time, and seasonal positions in its search. Common full- and part-time workers will earn a median of $23 per hour with advantages. Seasonal staff may earn greater than $19 per hour. Individuals all for making use of can peruse openings at amazon.com/localjobs, or textual content NEWJOB to 31432 to join job alerts.
Amazon suggests you apply shortly should you see a job that raises your curiosity.
“We discover that our seasonal roles are actually standard—usually filling up inside minutes of being posted—as a result of they meet totally different wants for therefore many various individuals,” the corporate wrote. “For some, it’s just a few months of additional revenue to assist their households in the course of the holidays. For others, it’s step one in constructing a brand new profession path.”
Whereas the numbers from Amazon are largely in step with expectations, the truth that the corporate is asserting what number of seasonal hires it’s planning is considerably uncommon within the retail area this yr. Massive rivals, comparable to Goal, have opted to not disclose their whole variety of seasonal openings for 2025. (Final yr, Goal introduced it might be bringing 100,000 individuals on board.) Kohl’s, too, has declined to provide its hiring goal quantity.
Some smaller retail chains have given numbers, although. Bathtub & Physique Works plans to convey on 32,000 staff, together with 2,000 staff in distribution facilities. And Spirit Halloween will rent 50,000 seasonal workers.
The shortage of huge hiring bulletins from retailers may point out that they’re anticipating shoppers to be much less wanting to spend this vacation season. Tariffs have resulted in greater costs for every part from toys to decorations. Inflation is looming, and a weakening job market (past retail) may mute spending as properly.
“Whereas we may see a late hiring push if vacation gross sales shock to the upside, the cautious tempo of bulletins up to now means that firms usually are not betting on a giant seasonal surge. This yr could also be extra about doing extra with much less,” mentioned Andy Challenger, senior vp at Challenger, Grey & Christmas.
The Nationwide Retail Federation (NRF) predicts U.S. vacation retail gross sales will develop between 2.9% and three.4%. That’s barely decrease than final yr’s achieve. All totaled, the group expects shoppers to spend between $5.42 trillion and $5.48 trillion this yr.
“Important coverage uncertainty is weighing on shopper and enterprise confidence,” NRF president and CEO Matthew Shay mentioned.
Analyst surveys again that considering up. A survey of 367 U.S. shoppers by Gartner discovered that 40% of consumers count on to see fewer reductions this yr and 75% count on to must spend extra to get presents for pals and family members on account of greater costs at retailers. PricewaterhouseCoopers, in the meantime, mentioned over 80% of shoppers plan to chop again on seasonal spending over the following six months.

