1 November: Argos goals to be seen as extra than simply toys
Many individuals could have fond childhood recollections of leafing by means of the Argos catalogue and toys to placed on their Christmas record. Nonetheless, the retailer is eager to stress it’s a gifting vacation spot for extra than simply toys in its 2025 festive marketing campaign.
The marketing campaign sees the return of Argos model mascots Connie the doll and Trevor the dinosaur, within the retailer’s newest iteration of its ‘There’s Extra to Argos’ platform, operating since 2023.
This Christmas, the model mascots are joined by actor Simon Chicken, identified for roles in The Inbetweeners and Friday Evening Dinner.
The hero advert sees Chicken’s character, Tom, doing a little final minute purchasing and questioning the place to get a present for his sister. He dismisses Argos stating that it “Solely sells toys”. The scene is gatecrashed by Connie and Trevor, who threaten to show Tom “a lesson”.
That “lesson” sees Tom being persuaded to drive right into a warehouse, with Connie and Trevor saying he’ll “get what [he] deserves”. That seems to be a warehouse filled with Argos items, from espresso machines to headphones. Ultimately Tom involves the revelation that “There’s extra to Argos”.
The marketing campaign was developed with Argos’s inventive company T&P. The inventive goals to shift perceptions of the model to make prospects higher conscious of the vary of premium merchandise it sells.
30 October: Debenhams enlists celebs for festive marketing campaign
On-line division retailer Debenhams has enlisted the assistance of celebrities for its Christmas marketing campaign, with the intention of positioning the retailer as “Britain’s on-line vacation spot for easy festive purchasing”.
The ‘Debenhams Delivered’ marketing campaign options presenter, podcaster and former Love Island star Olivia Attwood, former footballer, podcast host and pundit Peter Crouch, and comic and presenter Judi Love. The celebrities function in a Christmas parade, showcasing Debenhams’ merchandise throughout completely different classes, from sneakers to electronics.
“This yr’s ‘Debenhams Delivered’ marketing campaign captures the second when the magic of Christmas fairly actually lands in your doorstep,” says Debenhams Group CEO Dan Finley.
The marketing campaign was produced by unbiased inventive company Publicity. It’s a multichannel marketing campaign spanning broadcast TV, streaming companies, out-of-home, radio, digital, social media and press. Key placements will embrace placements throughout ‘Depraved: For Good’ in cinemas and an Oxford Circus takeover.
14 October: Not On The Excessive Avenue spotlights buyer gifting tales
On-line market Not On The Excessive Avenue is selecting to spotlight buyer gifting tales in its Christmas marketing campaign ‘With Love’.
The marketing campaign includes a assortment of movies positioning Not On The Excessive Avenue as the house of items the recipient will love.
Every advert includes a voice message from a recipient of a present from the retailer, thanking the giver. The three tales function genuine digicam roll footage and present the that means behind every reward chosen.
The marketing campaign was created in-house by Not On The Excessive Avenue and can go stay on video-on-demand channels from 8 November. The marketing campaign may also run on YouTube, paid social channels and thru Not On The Excessive Avenue’s owned ecosystem, together with on its web site and CRM.
Not On The Excessive Avenue model and artistic director, Rachel Wells, says the marketing campaign highlights items “created with actual care and real love”.
“It’s a strong reminder that behind each Not On The Excessive Avenue reward is actual individual, from a small enterprise, making their product with the utmost love, care and a focus – one thing you positively gained’t get from each different cookie cutter excessive avenue retailer this Christmas,” she says.
