This put up was created in partnership with Omnicom
At Omnicom Area in the course of the Cannes Lions 2025, ADWEEK’s govt editor Alison Weissbrot moderated an ADWEEK Press Hour cohosted by Omnicom, centered on conversations on the way forward for creativity, transformation, and connection.
Weissbrot led discussions that explored the evolving intersections of brand name, expertise, and transformation with main advertising minds, together with: Nancy Reyes CEO of BBDO, Leonid Sudakov, president of progress, digital, and platforms at Mars, Delphine Hernoux, CEO of Magnificence Co-Lab, Charlotte Lee, CEO of OMD APAC, Kate Osborne, world transformation lead at OMG, Jeremy Lindley, world design director of Diageo, and Clare Hart, managing director, UK & Tokyo at Essential Mass.
The press hour consisted of three classes, with the primary session, A Century Forward: Why the Originals Refuse to Fade, that includes Reyes and Sudakov. They unpacked what it took to maintain a model emotionally related whereas evolving with cultural and technological shifts. The alternate dove into how belief, consistency, and creativity nurture long-term model relationships — each with customers and collaborators.
The subsequent session featured The New Face of Transformation, that includes Hernoux, Lee, and Osborne. They examined what transformation really seems to be like when it’s inclusive, adaptive, and creatively led from information fluency to organizational agility and regional nuance.
The ultimate session checked out Artistic Automation at Scale, that includes Lindley and Hart. They’d a candid dialog about how, when automation at scale is completed proper, it may be a strong enabler of personalization and effectivity in model storytelling with out sacrificing emotion or craft.
