The Farmer’s Canine, the pet meals model recognized for its emotional storytelling, returns with one other love letter to canines of their distinctive glory.
Launching at the moment (Aug. 1), the three new adverts dial up the emotion and slow-motion heart-tugging to showcase the health-enhancing advantages of its merchandise.
Set to a swaggering, funky soundtrack, “Younger Once more” includes a chihuahua turning heads because it struts by means of the neighborhood, having fun with a brand new lease on life due to the model’s recent pet food plan.
In the meantime, with anthemic rock taking part in, “The Leap” follows an lively retriever in full circulation because it runs the size of a picket pier and dives headlong right into a river, earlier than the inevitable post-swim shake-off drenches its household.
Lastly, there’s “Nice Hair,” a parody of haircare promoting, with an Afghan hound frolicking in a meadow, the daylight taking part in on its golden, silky coat whereas a sassy, showtune-style rating units the tone.
The three spots have been created in-house and directed by Tucker Bliss in numerous areas round Montreal. They’ll seem throughout main broadcast and streaming channels.
The marketing campaign follows the model’s Emmy-nominated 2023 Tremendous Bowl spot, “Eternally,” in regards to the bond between a woman and her canine. Final 12 months’s “Referee” confirmed a beleaguered referee getting some consolation from a canine buddy.
“We’ve all the time believed within the energy of genuine storytelling and celebrating canines. Our new marketing campaign pushes that even additional,” The Farmer’s Canine co-founder and CEO Jonathan Regev mentioned in an announcement.
“We’re highlighting these profoundly relatable, typically humorous moments that outline the bond we share with our pets, all whereas showcasing the life-changing advantages that come from feeding actual, minimally processed meals.”
