Timing could make or break many issues: Heating leftover pizza within the microwave, delivering a punchline for a joke, canceling a free trial — and it’s no much less essential in relation to the very best time to publish on Twitter.
OK, OK: Posting your tweets on the proper time may not be as important as, say, stopping soggy pizza, but it surely’s nonetheless an essential consideration in relation to your social media advertising and marketing technique.
I hear what you’re considering: X now not has a chronological feed — how can the time you publish matter a lot when X’s algorithm is within the driver’s seat?
Posting instances may not be as important as they have been in Twitter’s early days, however they nonetheless appear to have an effect on content material efficiency on X.
Keep in mind: X/Twitter’s algorithm values engagement — which is why we used engagement fee because the metric to measure the success of greater than 1 million tweets despatched by means of Buffer.
Our findings have been fascinating. We uncovered particular patterns in what posting instances, days, and content material varieties are inclined to get extra engagement than others, serving to us make some suggestions about not solely the very best time to publish on Twitter, however the very best day and the very best content material format to publish as effectively.
Let’s take a more in-depth look.
The very best time to publish on Twitter/X
Rank
Greatest Time to Publish
Day
🥇 1st
9 a.m.
Wednesday
🥈 2nd
8 a.m.
Tuesday
🥉 third
8 a.m.
Monday
The very best time to publish on Twitter or X is 9 a.m. on Wednesday. Tweets posted at these instances are inclined to have the best engagement charges, in response to our evaluation of greater than 1 million tweets.
The subsequent greatest time to publish on Twitter is Tuesday at 8 a.m., adopted by Monday at 8 a.m.
🌅 Tweeting throughout mid-morning each weekday tends to yield strong engagement. Different notable posting instances are all throughout this morning interval.
The darkest slots symbolize the time slots with the best engagement charges and, we extrapolate, the very best time to publish on Fb. The sunshine to white blocks are the time slots with the bottom engagement — instances which might be maybe ignored of your posting schedule.
In response to demographic knowledge from Statista, 37.5% of Twitter customers are between 25 and 34. The second-largest age group of customers, 32.1%, are between 18 and 24. This means that Twitter customers are probably logging on to examine their feeds as they arrive and settle in at work within the morning.
On most weekdays, the height hours for social media engagement are related. Engagement tends to climb from the early morning on weekdays, peaking at round 9 a.m., then slowly really fizzling out within the early afternoon, in the direction of the top of the workday.
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Wait, what time zone? To make this knowledge simpler to grasp, our knowledge scientist Bufferoo has performed some mathematical magic to make the really helpful time zones universally relevant. In different phrases, no have to convert — contemplate all of the suggestions native time. Whether or not you are in EST (Jap Normal Time), PST (Pacific Normal Time), or IST (Indian Normal Time), the instances apply to you.
The very best time to publish on Twitter/X by day of the week
Day
Greatest Time #1
Greatest Time #2
Greatest Time #3
Monday
8 a.m.
9 a.m.
10 a.m.
Tuesday
8 a.m.
9 a.m.
10 a.m.
Wednesday
9 a.m.
8 a.m.
10 a.m.
Thursday
9 a.m.
8 a.m.
10 a.m.
Friday
8 a.m.
9 a.m.
7 a.m.
Saturday
8 a.m.
7 a.m.
9 a.m.
Sunday
8 a.m.
7 a.m.
9 a.m.
The very best time to publish on Twitter/X on Monday
The very best time to publish on Twitter on Monday for max engagement is 8:00 a.m., with different optimum posting instances at 9 a.m. and 10 a.m. Early morning tweets are inclined to carry out effectively as our knowledge suggests Twitter customers are inclined to examine their feeds earlier than diving into work.
The very best time to publish on Twitter/X on Tuesday
The very best time to publish on Twitter or X on Tuesday is 8 a.m., adopted carefully by 9 a.m. and 10 a.m. This is smart — Tuesday is without doubt one of the highest engagement days on the platform, with customers settling into their weekly routines.
The very best time to publish on Twitter/X on Wednesday
The very best time to publish on Twitter on Wednesday is 9 a.m., with 8 a.m. and 10 a.m. additionally being robust posting home windows. Midweek engagement peaks as folks search for recent content material whereas taking a break from work. Wednesday is certainly value including to your posting schedule, too, as these slots have been among the many peak instances in our evaluation. Excessive engagement time slots are inclined to go barely afterward Wednesday too, with some early afternoon instances providing good outcomes.
The very best time to publish on Twitter/X on Thursday
On Thursday, the very best time to publish on Twitter is 9 a.m., with 8 a.m. and 10 a.m. additionally performing effectively. Because the weekend approaches, engagement stays excessive as customers search for updates and trending conversations.
The very best time to publish on Twitter/X on Friday
The very best time to publish on Friday is 8 a.m., with 9 a.m. and seven a.m. additionally being optimum posting instances for max engagement. Morning tweets are inclined to do greatest as folks examine Twitter earlier than winding down for the weekend.
The very best time to publish on Twitter/X on Saturday
Saturday engagement is decrease total, however the very best time to publish on Twitter is 8 a.m., with different peak hours at 7 a.m. and 9 a.m. Even on the weekend, early-morning posting instances are inclined to carry out higher than later within the day.
The very best time to publish on Twitter/X on Sunday
Sunday has the bottom engagement ranges, however for those who should tweet on Sunday, the very best time to publish on Twitter is 8 a.m., with 7 a.m. and 9 a.m. additionally being peak instances to publish for max engagement on this slower day.
The very best and worst days of the week to publish on Twitter/X
The very best day of the week to tweet is Tuesday. Wednesday is available in second place by way of engagement on the platform, and Thursday comes third (although, as you’ll see from the graph beneath, Monday and Friday aren’t too far behind).
The worst day of the week to publish on Twitter is Sunday, with Saturday solely barely higher. Whereas some posting instances appear to see strong engagement on the weekend, you’re most likely higher off sticking to tweeting on weekdays.
For those who choose to batch-prep content material on your Twitter account throughout downtime on the weekends (excessive 5 for that), you would possibly need to schedule posts for weekdays as a substitute.
That is the place social media scheduling instruments like Buffer actually shine. Experiment by systematically going by means of the instances on the record above, scheduling posts in these slots, after which monitoring their social media efficiency to see what works greatest on your particular audience.
The very best kind of content material to publish on Twitter/X
Regardless of X’s ongoing push for video — rolling out longer uploads, increased decision choices, and even revenue-sharing for video creators — our knowledge reveals that text-based posts nonetheless reign supreme in relation to engagement.
Textual content posts obtained 30.04% extra engagement than video posts and 37.10% extra engagement than picture or picture posts.
It is smart when you concentrate on what units X aside from different social platforms. Whereas TikTok, Instagram, and YouTube are battling for video dominance, X has at all times been a text-first platform — a spot for real-time updates, scorching takes, and punchy one-liners.
That stated, video did outperform picture posts, incomes 5.43% extra engagement than footage.
On the opposite finish of the spectrum, posts with hyperlinks and retweets have been each poorer performers. The previous is smart — social media platforms are inclined to need to maintain customers there, moderately than having them click on out to different content material and websites.
The efficiency of retweets (which incorporates quote tweets, too) can be value noting. Whereas it’s a good way to indicate help for different creators, retweets shouldn’t be a major focus for those who’re seeking to develop your following on X.
The very best time for you to publish on Twitter/X
Whereas tweeting at particular instances might yield sensible outcomes proper out the gate, it’s not a on condition that some timing tweaks will supercharge your content material’s efficiency on X.
How come? Nicely, all goal audiences are totally different. The timing that works to interact one cohort might not work for one more. Whereas the final greatest instances to publish on Twitter are a terrific jumping-off level, it’s essential to fine-tune your social media technique and work out what will get the very best outcomes for you.
Now, how do you try this? Particularly now that, in contrast to different social media platforms, Twitter analytics are behind the paywall of X Premium.
A social media administration instrument like Buffer will help. Buffer’s X analytics compares the efficiency of all of your tweets and connects the dots for you. Right here, you’ll discover suggestions for:
- The very best day of the week so that you can publish
- The very best content material format to publish (picture, video, textual content, or hyperlink)
- How typically to publish per day or week
To seek out them:
- Be sure your X profile is linked as a channel in Buffer.
- Head to the Analytics tab on the prime left.
- Right here, you’ll discover your Analytics Overview. You’ll see how your content material has carried out over the interval you set with the date dropdown on the highest proper.
- Click on on the Solutions tab. You’ll discover all the suggestions I discussed above on this window.
- Click on on the Posts tab to see the efficiency of particular tweets and hashtags.
🎉 Check out Buffer’s Analytics totally free for 14 days, so you may put all of the options I’ve talked about on this article (plus a great deal of different social media platforms and options) to the take a look at. We provide primary analytics on our free plan too! Get began right here →
Your guidelines for high-performing X/Twitter posts
Nailing down the very best time to publish can provide your content material a greater likelihood of success — however even the proper time is just not a magic spell for going viral on Twitter.
There are a number of things at play right here in relation to success on the platform. If you wish to develop your following on X and social media presence as an entire, tick all of the containers beneath.
- Conduct a profile audit: A half-finished or unappealing profile gained’t earn you any new followers. Be sure your Twitter account profile is full, with a high-quality profile image and canopy picture, an intensive bio, and a link-in-bio URL.
- Touch upon world occasions: X is the place of us flip for up-to-the-minute, real-time information and commentary. If one thing is gaining traction in your area of interest, share your opinion.
- Publish visible content material: As mentioned above, video tends to carry out greatest, but it surely’s value experimenting with photographs and different photographs to see what resonates together with your followers.
- Join together with your followers: Don’t publish and ghost — keep in mind that Twitter is a social platform. Interact together with your followers by responding to their feedback and DMs and connecting with different Twitter influencers/creators in your area of interest.
- Lean into robust hooks: Acquire followers by getting your viewers emotionally invested from the very first line. Use a powerful assertion, a simple query, an eye-popping statistic, or a teaser that hints at an unfolding story.
- Share real-life tales: Join together with your viewers on a human stage by sharing relatable content material about your life.
- Be constant: X is a very fast-paced platform — publish day by day (or a number of instances when you have the bandwidth) for those who’re dedicated to rising your Twitter account.
- Keep watch over your analytics: Use the strategies above to be taught out of your metrics and take motion.
- Think about X Premium: Buffer’s Tami Oladipo put X Premium to the take a look at and uncovered what gave the impression to be an uptick in publish efficiency.
For extra particulars on the above, be sure you try our information to getting extra followers on Twitter.
What have you ever discovered most useful when figuring out your greatest time to publish on X/Twitter? Tell us @buffer on all our social media accounts!
