Whereas it is all the time a superb time to look at TikToks — globally, TikTok customers spend a median of 34 hours on the platform per 30 days — determining the most effective time to publish on TikTok is a little more sophisticated.
And but, figuring out when to publish on TikTok will be tremendous useful for content material creators and small enterprise house owners alike.
In any case, creating TikToks is hard work (belief me, I do know), so it is smart to determine your finest time to publish on TikTok.
That is why we tapped into Buffer’s knowledge — analyzing greater than 1 million movies, carousels, pictures, and textual content posts — to pinpoint the most effective occasions to publish on TikTok.
On this information, we’ll provide help to discover the most effective time to publish on TikTok based mostly in your viewers, your targets, and the most recent knowledge (and, optimistically, land your movies on For You Pages worldwide).
Is there a finest time to publish on TikTok?
In line with our knowledge, sure — some posting occasions do appear to work higher than others on the subject of the most effective time to publish on TikTok.
The evaluation, performed by Buffer’s knowledge scientist-in-residence, weighed up the median views of 1 million posts revealed by way of Buffer.
These numbers helped us pinpoint some fairly clear patterns within the occasions of TikTok posts that are inclined to carry out effectively in contrast to those who do not, that are, arguably, the most effective time to publish on TikTok in 2025.
However earlier than we dig into our knowledge, although, two vital caveats:
- First, there is no such thing as a common finest time to publish on TikTok that may work for each video on the app. If solely it had been that simple!
The most effective time to publish on TikTok for you relies on your target market — your viewers location, timezones, and their behaviors — which is why I will stroll you thru analyzing your individual TikTok knowledge to determine the most effective time to publish on TikTok in your target market later on this article.
- Second, we could effectively see a shift in attain and engagement on the platform if the proposed TikTok Ban within the U.S. comes into play. We’re conserving an in depth eye on all of the authorized developments and updating this text as new data emerges: TikTok within the U.S.: What We Know & What It Means For Your Buffer Account. Bookmark it, if you wish to control issues!
That stated, the times and occasions within the charts beneath provide a useful information that can assist you maximize your content material potential whereas rising your following. In case you’re simply getting began, utilizing our knowledge on the most effective time to publish on TikTok is a superb place to start.
Able to get into the numbers? Let’s check out the most effective time to publish on TikTok in 2025.
The most effective occasions to publish on TikTok
In line with our knowledge, the most effective time to publish on TikTok is Sunday at 8 p.m., adopted by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Movies, carousels, and textual content TikTok posts shared throughout these occasions tended to get the best views of the week, although different slots weren’t far behind.
🌞 Typically talking, views have a tendency to select up later within the day, with peak time slots at 1 p.m. or later.
This heatmap reveals patterns in the most effective time to publish on TikTok by hour and day. The darkest blocks are the time slots with the best views (the most effective time to publish) — and the sunshine to white blocks are the time slots with the bottom views (occasions which can be most likely finest averted).
TikTok is a very fascinating platform to take a look at when it comes to posting occasions. In our different analyses of the most effective time to publish on LinkedIn and even Instagram there are some actually predictable patterns in video efficiency (and, we will assume, viewers conduct).
However with TikTok, issues are much less reduce and dried. That is doubtless as a result of TikTok has a youthful demographic — 35% of TikTok customers within the US are 18 – 24 years outdated, the most important age group on the platform — with a much less inflexible schedule.
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Wait, what time zone? To make this knowledge simpler to know, our knowledge scientist Bufferoo has achieved some mathematical magic to make the really helpful time zones universally relevant. In different phrases, no have to convert. Whether or not you are in EST (Japanese Normal Time), PST (Pacific Normal Time), or IST (Indian Normal Time), the occasions apply to you.
The most effective time to publish on TikTok at a look
Here is a fast have a look at the most effective time to publish on TikTok day-after-day of the week. The posting occasions seem so as of efficiency (so the primary time talked about is the most effective time for that day, and so forth).
- The most effective time to publish on TikTok on Monday: 7 p.m., 6 p.m., 5 p.m.
- The most effective time to publish on TikTok on Tuesday: 4 p.m., 8 p.m., 2p.m.
- The most effective time to publish on TikTok on Wednesday: 5 p.m. 6 p.m., 4 p.m.
- The most effective time to publish on TikTok on Thursday: 5 p.m., 1 p.m., 3 p.m.
- The most effective time to publish on TikTok on Friday: 4 p.m. 2 p.m., 6 p.m.
- The most effective time to publish on TikTok on Saturday: 5 p.m., 4 p.m., 7 p.m.
- The most effective time to publish on TikTok on Sunday: 8 p.m., 5 p.m., 4 p.m.
The most effective time to publish on TikTok on Monday
The most effective time to publish on TikTok on Monday is 7 p.m., carefully adopted by 6 p.m., then 5 p.m., in response to Buffer knowledge.
⏰ When to publish on TikTok on Monday: 7 p.m.
The most effective time to publish on TikTok on Tuesday
The most effective time to publish on TikTok on Tuesday is 4 p.m. Movies posted at 8 p.m. acquired the second-highest median views, adopted by 2 p.m, so add these into your TikTok posting schedule, too.
⏰ When to publish on TikTok on Tuesday: 4 p.m.
The most effective time to publish on TikTok on Wednesday
On Wednesdays, the most effective time to publish on TikTok is 5 p.m., carefully adopted by 6 p.m., then 4 p.m. Wednesday is the most effective day to publish on TikTok, so it is undoubtedly value including to your posting schedule.
⏰ When to publish on TikTok on Wednesday: 5 p.m.
The most effective time to publish on TikTok on Thursday
The most effective time to publish on TikTok on Thursday is 5 p.m. Movies posted at 1 p.m. acquired the second-highest median views, carefully adopted by 3 p.m.
⏰ When to publish on TikTok on Thursday: 5 p.m.
The most effective time to publish on TikTok on Friday
On Friday, the most effective time to publish on TikTok is at 4 p.m.. There may be one other stable posting time at 2 p.m., then within the early night at 6 p.m.
⏰ When to publish on TikTok on Friday: 4 p.m.
The most effective time to publish on TikTok on Saturday
Saturday is a quieter time on TikTok, although there are some optimum occasions value noting. The most effective time to publish on TikTok is 5 p.m. adopted by 4 p.m., then 7 p.m.
⏰ When to publish on TikTok on Saturday: 5 p.m.
The most effective time to publish on TikTok on Sunday
The most effective time to publish on TikTok on Sunday is at 8 p.m., the most effective occasions to publish all through your entire week — so bookmark this slot in your TikTok posting schedule for max engagement. Different good occasions to publish on TikTok on Sunday are 5 p.m. and 4 p.m. (I extremely suggest opting to schedule posts on Sunday, for those who do not fancy ‘working’ on the weekend!)
⏰ When to publish on TikTok on Sunday: 8 p.m.
That is the place social media scheduling instruments like Buffer shine. Experiment by systematically going by way of the occasions on the listing above, scheduling a TikTok, and monitoring its efficiency to see what works finest in your particular viewers.
The most effective day of the week to publish on TikTok
The most effective day of the week to publish on TikTok is Wednesday. General, movies, carousels, and textual content TikTok posts shared on Wednesday tended to carry out the most effective.
Thursday and Friday are tied for second place when it comes to the most effective day of the week to publish on TikTok.
The worst day of the week to publish on TikTok is Saturday, when there is a notable dip in views of TikTok posts shared on that day. In case you do have to publish on TikTok on Saturday, there’s a slight peak in TikTok engagement at 5 p.m.
The most effective content material sort to publish on TikTok
As an added bonus in these analyses, we have a look at not solely the most effective time to publish, but additionally the most effective sort of content material to publish on the platform. On TikTok, the reply most likely will not shock you in any respect — it is video.
That stated, footage (or carousels) and textual content posts put in a fairly good exhibiting on a platform that was as soon as solely for video.
Our knowledge discovered that movies solely see 18% extra views than textual content posts and seven% greater than pictures or carousels. In flip, pictures or carousels carry out 11% higher than textual content posts.
The right way to discover your finest time to publish on TikTok
As all the time, on the subject of the most effective time to publish knowledge, I counsel you to take these occasions with a pinch of salt! Each social media viewers is completely different — notably on the subject of the variety of TikTok customers — and can behave in numerous methods.
These time slots are a fantastic start line to experiment with. I extremely counsel you do for those who’re not sure of your finest posting time!
However, TikTok is among the extra useful social media platforms, because of some useful viewers insights. In reality, you’ll be able to see precisely when your followers (not simply TikTok customers generally) have been on-line prior to now week, that can assist you make extra knowledgeable choices about when to publish your subsequent movies.
Here is how:
1. See when your TikTok followers are energetic
To search out it, head over to your TikTok account. Then:
- Faucet in your profile image to go to your TikTok profile, then TikTok Studio simply beneath your bio in your TikTok account (you may as well obtain the TikTok Studio app for a extra streamlined expertise).
- Right here, you may discover an summary of TikTok’s instruments for manufacturers and creators. From there, faucet the ‘View all‘ hyperlink simply to the fitting of the Analytics field.
- From throughout the TikTok analytics part, faucet the Followers tab on the prime of the display, then scroll all the way down to ‘Most energetic occasions.’
On this TikTok analytics part, you may discover a retrospective overview of when your TikTok account followers had been most energetic on the app over the previous week (you’ll be able to’t see additional again than 7 days).
Why does this matter? Once you publish your TikTok, the algorithm will serve your video to a choose group of your followers, and non-followers gauge how they react. Do they watch the entire video? Faucet by way of the carousel? Like, it, touch upon it, or share it with a buddy?
Actions like these are sturdy indicators that your TikTok content material is effective (whereas all TikTok engagement helps, watch time is especially vital). It indicators to TikTok’s algorithm that it ought to serve your video to extra folks like those who watched and engaged. A bigger group will discover your movies on their FYP, and so the sample continues.
Whereas TikTok solely shares follower exercise, it stands to cause that your TikTok customers who do not already observe you — folks you are hoping to succeed in and convert — will behave equally to the folks already following you. In flip, they may be scrolling by way of the app at related occasions.
Posting when your target market is most energetic — or simply earlier than that interval — offers your content material the absolute best probability of success.
2. Pinpoint some good occasions to publish on TikTok
So, it is worthwhile spending a while noting down their most energetic occasions over the previous few days. Search for patterns.
Is there an identical spike in exercise on weekdays? Or on weekends? Is there at some point of the week that stands out on the subject of the most effective time to publish on TikTok?
These slots will provide you with a superb indication of the most effective time to publish on TikTok for your target market.
I counsel posting barely earlier than your followers’ most energetic occasions, notably if it strains up with certainly one of our greatest occasions to publish on TikTok, above.
3. Think about your individual schedule
Burnout will be very actual for content material creators or social media managers. Whereas posting persistently is a superb concept, you do not wish to do an excessive amount of without delay and exhaust your self.
When deciding the most effective time to publish and specifically, how usually you may publish on TikTok, take into account whether or not the workload feels cheap.
To create participating, informative, and considerate content material, you’ll want to really feel impressed while you publish on TikTok. So care for your bodily and psychological well being and take breaks at any time when wanted.
Making a posting schedule or social media calendar can scale back the stress of posting persistently. A calendar will present an organized strategy to publish recurrently, and lay out all your TikTok movies and provide help to be extra constant.
After you have a stable overview of your content material and when to schedule your posts on TikTok, you can begin planning and filming TikTok content material upfront and even batch-create content material.
3. Experiment with completely different occasions
Now you have studied your followers’ most energetic occasions and nailed down just a few choices for the most effective time to publish on TikTok, it is time to take these occasions for a spin.
Experimentation is a pillar of profitable social media advertising — mess around with scheduling your TikTok posts at numerous durations in the course of the day to see which video performs the most effective.
In case you’re not capable of actively publish on TikTok throughout these hours (maybe your target market location isn’t in the identical time zone as yours), no sweat: A social media administration instrument like Buffer will help schedule TikTok posts on the actual moments your viewers is most certainly to have interaction.
Whereas we’re on the topic: Wish to add your TikTok trending audio natively within the TikTok app? You possibly can nonetheless schedule your video to publish at a selected time, with Buffer’s TikTok notification publish function!
You may get a notification when the time involves publish your video, and Buffer will robotically open the video up in TikTok for you. From there, you’ll be able to copy your caption over from Buffer, and add any parts you need in TikTok, saving you valuable time. Plus, you may always remember a posting time once more.
4. Analyze your content material efficiency
Follow your deliberate posting schedule while you publish on TikTok for just a few weeks, to present every posting time a good trial.
TikTok gives a wealth of useful analytics that may differ relying in your aim. However when making an attempt to pinpoint your finest occasions to publish on TikTok, control these key metrics, trying to see for those who can set up patterns in TikTok posting occasions after they’re excessive:
- Views
- Common watch time (TikToks movies that maintain consideration carry out finest)
- Engagement (likes, feedback, shares)
- New followers (for those who’re rising your account, this one is especially vital. Typically, the TikTok movies with essentially the most views will not be those that herald essentially the most new followers).
5. Rinse and repeat
Cannot discover any patterns that time to a finest time to publish on TikTok? That is OK. You can stick with your present schedule while you publish on TikTok slightly longer in case your posts are typically performing effectively, to collect extra knowledge. If not, I might counsel adjusting your schedule (and trying out these ideas for creating nice TikTok content material, too.).
In case you’ve discovered some occasions that appear to be working? Nice! You should definitely share or schedule your posts throughout these occasions for the subsequent few weeks.
However do not forget so as to add some new occasions to experiment with into the combination while you publish on TikTok. TikTok tendencies (and TikTok’s algorithm) shift continually, so testing new posting occasions each few weeks will help you keep forward.
Blissful TikToking!
Hopefully, this information will provide help to nail down the most effective time to publish on TikTok for you! Making certain your movies, pictures, and textual content posts, get seen by as many individuals as attainable while you publish on TikTok is the subsequent step in attracting extra followers or prospects to your model and constructing a stronger on-line neighborhood.
What are your favourite occasions to publish on TikTok? Tell us within the feedback beneath or on Twitter or Instagram!
