In a time when the one fixed in advertising is change, greater than 100 senior advertising leaders gathered on the 2025 ADWEEK Advertising Vanguard Summit to do what they do greatest: problem conference and chart the longer term. However this wasnʼt your typical convention. Each attendee was dubbed a “Provocateur,” and from poetry workshops to private tales of failure, the tone was radically human—and deeply strategic.
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TEAR UP THE PLAYBOOK AND START OVER
“Change the unchangeable” isnʼt only a slogan—itʼs the job.
Many CMOs talked about fully overhauling how they go to market. One chief described revamping airline advertising from stodgy visuals and inventory phrases to daring, crisis-proof storytelling.
