Roundel first introduced the managed service providing, known as Precision Plus, throughout the Cannes Lions competition. Roundel began testing it 4 months in the past, and made it accessible on June 5. The tech lets advertisers curate campaigns utilizing audiences of Goal customers based mostly on consciousness, consideration, or conversion targets, Matt Drzewicki, senior vice chairman of Roundel, advised ADWEEK.
These campaigns run throughout Google, Meta, Pinterest, and The Commerce Desk. Beforehand, the managed service providing required advertisers to prepare campaigns based mostly on the channels they needed to promote on.
