Whereas buyers will little doubt head out this July 4th vacation weekend to make the most of the myriad gross sales on provide, essentially the most high-profile sale of the summer season doesn’t truly begin till July 8. That’s the day that Amazon kicks off its (now four-day) Amazon Prime Day sale.
However one in all Amazon’s closest rivals, Goal, isn’t sitting on its laurels. The retailer hopes to each steal a few of Amazon’s gross sales thunder and pad its personal backside line through its Goal Circle Week purchasing occasion. Right here’s what it’s worthwhile to find out about Goal’s reply to Amazon Prime Day.
What’s Goal Circle Week?
Goal Circle Week is the Goal Company’s reply to Amazon Prime Day. Goal Circle Week is an annual purchasing occasion held by Goal, each on-line and in its bodily retail shops. The gross sales occasion sees offers on a whole lot of things.
Just like how Amazon Prime Day is barely out there to Amazon Prime subscribers, Goal Circle Week is barely out there to Goal Circle members. Goal Circle is the corporate’s loyalty and rewards program. In an effort to make the most of Goal Circle Week gross sales, you’ll have to be a member—however extra on that beneath.
When is Goal Circle Week 2025?
This yr, Goal Circle Week is being held from Sunday, July 6, to Saturday, July 12.
Sure, not like “Amazon Prime Day,” which is definitely a four-day occasion this yr, “Goal Circle Week” lives as much as its identify by being a full seven-day occasion.
Nevertheless, there may be one caveat to Goal Circle Week’s size. The gross sales occasion is definitely an eight-day occasion if you’re a Goal Circle 360 member.
Goal Circle 360 is the paid model of the free Goal Circle loyalty program, and if you’re a member of 360, you’ll be able to entry the Goal Circle Week offers a full 24 hours upfront, on Saturday, July 5.
What are the offers throughout Goal Circle Week 2025?
Goal Circle Week will characteristic offers on a whole lot of merchandise, out there each in Goal’s on-line retailer and its bodily retail shops.
One of many benefits of Goal Circle Week over Amazon Prime Day is that it consists of in-store gross sales. You may truly head right into a Goal to view an merchandise in particular person earlier than you resolve to purchase it. That is particularly useful for gadgets like garments, which many want to attempt on first earlier than shopping for.
As for what offers are available throughout Goal Circle Week 2025, Goal says its prime offers will embody:
- 40% off Casaluna & Threshold bedding
- As much as 40% off tech & gaming
- 30% off tees, tanks, and attire for all
- 30% off college uniforms
- 30% off choose backpacks and faculty provides
- 20% off Brightroom storage and group
- Purchase two, get one free on books, films and music
- Spend $40, save $10 on toys
- Purchase one, get one 50% off choose grocery together with ice cream, espresso, tea, cereal, frozen meals & extra
- Purchase one, get one 30% off suncare, haircare, nailcare and nutritional vitamins
Who can make the most of Goal Circle Week gross sales?
Anybody can achieve entry to all of the Goal Circle Week offers by changing into a Goal Circle member. And the excellent news is that, not like with Amazon Prime, Goal gives a free membership tier to its Goal Circle loyalty program. (Amazon usually gives free promotional subscriptions to Prime.)
You may join a free membership to Goal Circle right here.
If you would like, you can even select to hitch Goal Circle’s paid membership program, which is named Goal Circle 360. A paid Goal Circle 360 membership sees members get further advantages like same-day supply from Goal, free two-day delivery, and no-rush returns.
A Goal Circle 360 membership is $10.99 a month or $99 a yr. You may join Goal Circle 360 right here.
If you’re a Goal Circle 360 member, you’ll have the ability to entry Goal Circle Week offers a day early this yr, on July 5.
How does Goal Circle Week assist Goal?
The primary profit Goal sees from Goal Circle Week is in serving to fight buyer flight to Amazon. Goal usually tries to carry its Goal Circle Week throughout or close to Amazon’s Amazon Prime Day gross sales occasion.
After all, Goal additionally hopes that the gross sales occasion doesn’t simply assist the corporate retain shopper marketshare but in addition will increase its backside line—one thing the corporate must do. In Could, Goal Company reported its first quarter outcomes, by which it noticed gross sales fall 2.8% to $23.85 billion.
Quite a few elements have been behind the gross sales decline, together with growing shopper uncertainty and boycotts from some teams as a result of firm’s rollback of its DEI initiatives.
The corporate’s gross sales challenges have harm its inventory value this yr, too. Because the starting of the yr, Goal’s inventory (NYSE: TGT) is down over 23% to simply beneath $104 per share as of yesterday’s shut. Over the previous 12 months, TGT shares have declined virtually 29%.
