Take 5 Oil Change has named Doug Zarkin as its first chief advertising and marketing officer (CMO).
The exec joins from wellness and health companies firm Fashionable Efficiency and Restoration Manufacturers, the place he was chief model officer since 2023. Earlier than that, he was CMO of Pearle Imaginative and prescient and held advertising and marketing management roles at vogue firms like Kellwood, Warnaco, and Restricted Manufacturers, in addition to cosmetics model Avon.
“I’m right here to assist lead a proficient crew into that subsequent chapter—unlocking new relevance and development, deepening emotional connection, and elevating the function this model performs in folks’s on a regular basis lives,” Zarkin wrote in a LinkedIn submit. “We’re not simply advertising and marketing oil modifications. We’re making a second of ease in an in any other case chaotic day.”
“Excited to ‘get underneath the hood,’” he concluded.
As CMO, Zarkin will lead all points of the model’s advertising and marketing technique and execution, with a give attention to strengthening its story, deepening buyer insights, and advancing its data-driven advertising and marketing strategy. He’ll report back to govt vp and group president Mo Khalid.
“We’re thrilled to welcome Doug Zarkin to the Take 5 Oil Change management crew. Doug’s confirmed potential to construct emotionally resonant manufacturers will likely be instrumental as we proceed to develop and deepen our reference to clients nationwide,” Khalid shared in a press release.
Take 5 Oil Change is part of Pushed Manufacturers’ portfolio of automotive manufacturers, which additionally consists of Maaco, Meineke, and Carstar.
In February, the stay-in-your-car oil change chain launched “Take 5 Clive,” a marketing campaign introducing its enthusiastic new model character. Created by artistic company Dagger, Clive debuted in a 30-second spot during which he’s greatly surprised by Take 5 Oil Change’s fast companies.
“With Take 5 Clive, we’re bringing our differentiated buyer expertise to life in a method that’s enjoyable, relatable, and showcases the nice worth of our providing,” Mike DeTrana, vp of selling, stated in a press release. “Clive is a illustration of how we would like clients to really feel after they uncover how easy and handy their oil change expertise could be. By way of humor and real-life moments, this marketing campaign highlights what makes our model and repair stand out—pace, friendliness, and ease.”
The spot ran nationwide throughout Take 5 Oil Change’s digital, social, TV, audio, and in-store channels.
The model additionally weaved Clive into its current partnership with F1 The Film for a pit stop-themed spot. It joined forces with the movie for a marketing campaign with unique sweepstakes, in-store promotions and reductions, and digital content material for each racing fanatics and moviegoers.
