Browsing: CMO

On Tuesday (Aug. 19), Cracker Barrel unveiled a brand new emblem, a lot to the chagrin of the web.Since its…

At first, I actually thought I wanted an enormous title.I cofounded Mid-Day Squares in 2018 with my sister and her…

The Estée Lauder Firms has employed Aude Gandon as its first chief digital and advertising and marketing officer (CDMO). Efficient…

Take 5 Oil Change has named Doug Zarkin as its first chief advertising and marketing officer (CMO). The exec joins…

Opinions expressed by Entrepreneur contributors are their very own. Assume brand-building is all about logos and hashtags? Diane Hund from…

In boardrooms and Slack threads alike, “demand era” and “lead era” are sometimes used interchangeably, generally even by entrepreneurs themselves.…

On the Cannes Lions Worldwide Pageant of Creativity, high companies and types vie for awards and hustle to shut offers.…

On this episode of Advertising Vanguard, host Jenny Rooney sits down with John Rudaizky, world CMO of EY, to discover…

As AI search redefines visibility, manufacturers should shift from rating to relevance. That is the place management should step up.…