Swarovski is bringing its worldwide exhibition “Masters of Mild” to Los Angeles this fall.
The Austrian crystal home has been marking its one hundred and thirtieth anniversary with a touring showcase that underscores its cultural and business relevance, with stops in Vienna, Milan, Shanghai and Seoul. Hollywood is subsequent, kicking off with an invite-only occasion on Oct. 28, adopted by a seven-day public run beginning Oct. 29.
Conceptualized by Swarovski’s international artistic director Giovanna Engelbert and curated by British style journalist Alexander Fury, visitors are taken on a journey by the model’s evolution and improvements.
“Masters of Mild is our manner of celebrating 130 years of pleasure with the world. It’s a tribute to the artistry, savoir-faire, and pleasure that outline Swarovski,” Alexis Nasard, Swarovski’s chief government officer, advised WWD in a press release.
In L.A., the exhibition will discover Swarovski’s historical past in leisure, style, design and its long-standing ties to Hollywood as a participant in cinema and on the crimson carpet.
Swarovski has seen momentum this yr. In January, the model dropped its first assortment in partnership with Ariana Grande — who serves as a world model ambassador and face of the model — adopted by the disclosing of a design-forward collaboration with Rosenthal Idyllia at Milan Design Week in April. It then kicked off summer time with a high-profile takeover of Cracco Restaurant in Portofino final month.
Based in 1895, Swarovski spans jewellery, dwelling decor and extra, with 2,300 boutiques throughout 140 international locations. It operates underneath the Swarovski Group alongside its optical and industrial arms.
A take a look at Swarovski’s “Masters of Mild” in Milan final yr.
Courtesy of Swarovski/Marco Dapino
