The French expertise group Optimistic acquired Surfer, the favored content material optimization instrument. The acquisition helps Optimistic create a “full-funnel” model visibility resolution along with its advertising and CRM instruments.
The acquisition of Surfer extends Optimistic’s attain from advertising software program to AI-based model visibility. Optimistic described the deal as a part of a European AI technique that helps jobs and protects knowledge. Optimistic’s income has grown fivefold prior to now 5 years, rising from €50 million to an anticipated €70 million in 2025.
Surfer website positioning
Based in 2017, Surfer developed website positioning instruments based mostly on language fashions that assist entrepreneurs enhance visibility on each engines like google and AI assistants, which have change into a rising supply of web site site visitors and prospects.
Signal Of Broader Trade Tendencies
The acquisition reveals that search optimization continues to be an necessary a part of enterprise advertising as AI search and chat play a bigger function in how shoppers find out about merchandise, companies, and types. This deal allows Optimistic to supply AI-based visibility options alongside its CRM and automation merchandise, increasing its expertise portfolio.
What Acquisition Means For Prospects
Optimistic Group, based mostly in France, is a expertise options firm that develops digital instruments for advertising, CRM, automation, and knowledge administration. It operates by means of a number of divisions: Person (advertising and CRM), Signitic (e mail signatures), and now Surfer (AI search optimization). The corporate is majority-owned by its executives, employs about 400 individuals, and retains its servers in France and Germany. Surfer, based mostly in Poland, brings expertise in AI content material optimization and a robust presence in North America. Collectively, they mix infrastructure, market information, and product improvement inside one technology-focused group.
Lucjan Suski, CEO and co-founder of Surfer, commented:
“website positioning is evolving quick, and it issues greater than ever earlier than. We assist entrepreneurs win the AI website positioning period. Optimistic helps them develop throughout each different a part of their digital technique. Collectively, we’ll give entrepreneurs the whole toolkit to steer throughout AI search, e mail advertising automation, and past.”
In accordance with Mathieu Tarnus, Optimistic’s founding president, and Paul de Fombelle, its CEO:
“Synthetic intelligence is on the coronary heart of our worth proposition. With the acquisition of Surfer, our prospects are shifting from optimizing their conventional website positioning positioning to optimizing their model presence within the responses offered by conversational AI assistants. Surfer stands out from established market gamers by straight integrating AI into content material creation and optimization.”
The acquisition provides Surfer’s AI optimization capabilities to Optimistic’s product ecosystem, serving to prospects enhance visibility in AI-generated solutions. For each firms, the deal is a chance to increase their capabilities in AI-based model visibility.
Featured Picture by Shutterstock/GhoST RideR 98
